VLDB 2026 Research / reviewers in the wild / expert
Xiaolong Jin 0001
dblp:00/1728-1
· DBLP profile ↗
25ranked-venue papers in the field
0as first author
9since 2021 · last 2026
0000-0003-3244-3941ORCID · conflict
Domains — venue-derived; a paper can count in several
Information Retrieval & Web Search · 10Data Mining & Knowledge Discovery · 9Database Systems & Data Management · 3Knowledge Engineering, Semantic Web & Information Systems · 2Other / Interdisciplinary · 1
| Year | Publication | Venue | Position |
|---|---|---|---|
| 2026 | Towards Knowledgeable Deep Research: Framework and BenchmarkabstractDeep Research (DR) requires LLM agents to autonomously perform multi-step information seeking, processing, and reasoning to generate comprehensive reports. In contrast to existing studies that mainly focus on unstructured web content, a more challenging DR task should additionally utilize structured knowledge to provide a solid data foundation, facilitate quantitative computation, and lead to in-depth analyses. In this paper, we refer to this novel task as Knowledgeable Deep Research (KDR), which requires DR agents to generate reports with both structured and unstructured knowledge. Furthermore, we propose the Hybrid Knowledge Analysis framework (HKA), a multi-agent architecture that reasons over both kinds of knowledge and integrates the texts, figures, and tables into coherent multimodal reports. The key design is the Structured Knowledge Analyzer, which utilizes both coding and vision-language models to produce figures, tables, and corresponding insights. To support systematic evaluation, we construct KDR-Bench, which covers 9 domains, includes 41 expert-level questions, and incorporates a large number of structured knowledge resources (e.g., 1,252 tables). We further annotate the main conclusions and key points for each question and propose three categories of evaluation metrics including general-purpose, knowledge-centric, and vision-enhanced ones. Experimental results demonstrate that HKA consistently outperforms most existing DR agents on general-purpose and knowledge-centric metrics, and even surpasses the Gemini DR agent on vision-enhanced metrics, highlighting its effectiveness in deep, structure-aware knowledge analysis. Finally, we hope this work can serve as a new foundation for structured knowledge analysis in DR agents and facilitate future multimodal DR studies. Wenxuan Liu 0003, Zixuan Li 0001, Long Bai 0002, Chunmao Zhang, Wei Li 0176, Yuxin Zuo, Fei Wang 0014, Bingbing Xu 0001, Xuhui Jiang, Jin Zhang 0029, Xiaolong Jin 0001, Jiafeng Guo, Tat-Seng Chua, Xueqi Cheng 0001 |
SIGIR | 13 |
| 2026 | Identify-Conceptualize-Align: A Schema-Adaptive Framework for Unified Entity Recognition and Event DetectionabstractLarge Language Models (LLMs) have demonstrated strong adaptation to unseen tasks. However, their performance in Information Extraction (IE) under unseen schemas remains limited. Actually, IE requires both general abilities for understanding natural language and semantic concepts, and specialized abilities for aligning extracted information to various human-defined schemas. Training an LLM jointly on multiple schemas, or adapting it to a specific schema, often results in performance drops on datasets with other schemas, especially when conflicts arise between schemas. We refer to this phenomenon as the schema alignment tax in this paper. To alleviate this, we propose a schema-adaptive three-phase framework, Identify–Conceptualize–Align (ICA), which enables LLMs to focus on general abilities such as identifying entity and trigger spans and assigning corresponding concepts to them, while delegating schema-specific alignment to lightweight models. Specifically, in the Identification phase, we train an LLM to identify entity and trigger spans on multiple datasets, with cross-dataset annotation to boost span recall. In the Conceptualization phase, the LLM is used to assign semantic concepts to each span. In the Alignment phase, we train different lightweight alignment models to map these concepts to different human-defined schemas. The first two phases are fully reusable across tasks, so adapting to a new schema requires retraining only the alignment model. We evaluate ICA on entity recognition and event detection on 26 commonly adopted datasets with diverse schemas. Experimental results show that our method not only surpasses state-of-the-art approaches under supervised settings, achieving an average F1 improvement of 1.6%, but also attains a remarkable 11.5% average F1 gain on NER and ED in the 10-shot setting. Weicheng Ren, Zixuan Li 0001, Long Bai 0002, Xiaolong Jin 0001, Jiafeng Guo, Xueqi Cheng 0001 |
WSDM | 4 |
| 2026 | Incentivizing Agentic Reasoning Capability with Outcome Supervision for Knowledge Base Question Answering
Fei Wang 0014, Zixuan Li 0001, Zhao Zhang 0011, Weiwei Ding, Chuanguang Yang, Yongjun Xu 0001, Xiaolong Jin 0001 |
WWW | 8 |
| 2024 | Look Globally and Reason: Two-stage Path Reasoning over Sparse Knowledge GraphsabstractSparse Knowledge Graphs (KGs), frequently encountered in real-world applications, contain fewer facts in the form of (head entity, relation, tail entity) compared to more populated KGs. The sparse KG completion task, which reasons answers for given queries in the form of (head entity, relation, ?) for sparse KGs, is particularly challenging due to the necessity of reasoning missing facts based on limited facts. Path-based models, known for excellent explainability, are often employed for this task. However, existing path-based models typically rely on external models to fill in missing facts and subsequently perform path reasoning. This approach introduces unexplainable factors or necessitates meticulous rule design. In light of this, this paper proposes an alternative approach by looking inward instead of seeking external assistance. We introduce a two-stage path reasoning model called LoGRe (Look Globally and Reason) over sparse KGs. LoGRe constructs a relation-path reasoning schema by globally analyzing the training data to alleviate the sparseness problem. Based on this schema, LoGRe then aggregates paths to reason out answers. Experimental results on five benchmark sparse KG datasets demonstrate the effectiveness of the proposed LoGRe model. Saiping Guan, Jiyao Wei, Xiaolong Jin 0001, Jiafeng Guo, Xueqi Cheng 0001 |
CIKM | 3 |
| 2024 | An In-Context Schema Understanding Method for Knowledge Base Question Answering
Yantao Liu, Zixuan Li 0001, Xiaolong Jin 0001, Yucan Guo, Long Bai 0002, Saiping Guan, Jiafeng Guo, Xueqi Cheng 0001 |
KSEM (1) | 3 |
| 2023 | What is Event Knowledge Graph: A SurveyabstractBesides entity-centric knowledge, usually organized as Knowledge Graph (KG), events are also an essential kind of knowledge in the world, which trigger the spring up of event-centric knowledge representation form like Event KG (EKG). It plays an increasingly important role in many downstream applications, such as search, question-answering, recommendation, financial quantitative investments, and text generation. This paper provides a comprehensive survey of EKG from history, ontology, instance, and application views. Specifically, to characterize EKG thoroughly, we focus on its history, definitions, schema induction, acquisition, related representative graphs/systems, and applications. The development processes and trends are studied therein. We further summarize prospective directions to facilitate future research on EKG. Saiping Guan, Xueqi Cheng 0001, Long Bai 0002, Fujun Zhang 0002, Zixuan Li 0001, Yutao Zeng, Xiaolong Jin 0001, Jiafeng Guo |
IEEE Trans. Knowl. Data Eng. | 7 |
| 2023 | Link Prediction on N-ary Relational Data Based on Relatedness EvaluationabstractWith the overwhelming popularity of Knowledge Graphs (KGs), researchers have poured attention to link prediction to fill in missing facts for a long time. However, they mainly focus on link prediction on binary relational data, where facts are usually represented as triples in the form of (head entity, relation, tail entity). In practice, n-ary relational facts are also ubiquitous. When encountering such facts, existing studies usually decompose them into triples by introducing a multitude of auxiliary virtual entities and additional triples. These conversions result in the complexity of carrying out link prediction on n-ary relational data. It has even proven that they may cause loss of structure information. To overcome these problems, in this paper, we represent each n-ary relational fact as a set of its role and role-value pairs. We then propose a method called NaLP to conduct link prediction on n-ary relational data, which explicitly models the relatedness of all the role and role-value pairs in an n-ary relational fact. We further extend NaLP by introducing type constraints of roles and role-values without any external type-specific supervision, and proposing a more reasonable negative sampling mechanism. Experimental results validate the effectiveness and merits of the proposed methods. Saiping Guan, Xiaolong Jin 0001, Jiafeng Guo, Yuanzhuo Wang, Xueqi Cheng 0001 |
IEEE Trans. Knowl. Data Eng. | 2 |
| 2022 | NEAWalk: Inferring missing social interactions via topological-temporal embeddings of social groups
Yinghan Shen, Xuhui Jiang, Zijian Li 0014, Yuanzhuo Wang, Xiaolong Jin 0001, Shengjie Ma, Xueqi Cheng 0001 |
Knowl. Inf. Syst. | 5 |
| 2021 | Temporal Knowledge Graph Reasoning Based on Evolutional Representation LearningabstractKnowledge Graph (KG) reasoning that predicts missing facts for incomplete KGs has been widely explored. However, reasoning over Temporal KG (TKG) that predicts facts in the future is still far from resolved. The key to predict future facts is to thoroughly understand the historical facts. A TKG is actually a sequence of KGs corresponding to different timestamps, where all concurrent facts in each KG exhibit structural dependencies and temporally adjacent facts carry informative sequential patterns. To capture these properties effectively and efficiently, we propose a novel Recurrent Evolution network based on Graph Convolution Network (GCN), called RE-GCN, which learns the evolutional representations of entities and relations at each timestamp by modeling the KG sequence recurrently. Specifically, for the evolution unit, a relation-aware GCN is leveraged to capture the structural dependencies within the KG at each timestamp. In order to capture the sequential patterns of all facts in parallel, the historical KG sequence is modeled auto-regressively by the gate recurrent components. Moreover, the static properties of entities, such as entity types, are also incorporated via a static graph constraint component to obtain better entity representations. Fact prediction at future timestamps can then be realized based on the evolutional entity and relation representations. Extensive experiments demonstrate that the RE-GCN model obtains substantial performance and efficiency improvement for the temporal reasoning tasks on six benchmark datasets. Especially, it achieves up to 11.46% improvement in MRR for entity prediction with up to 82 times speedup compared to the state-of-the-art baseline. Zixuan Li 0001, Xiaolong Jin 0001, Wei Li 0176, Saiping Guan, Jiafeng Guo, Huawei Shen, Yuanzhuo Wang, Xueqi Cheng 0001 |
SIGIR | 2 |
| 2020 | Hierarchical Query Graph Generation for Complex Question Answering over Knowledge GraphabstractKnowledge Graph Question Answering aims to automatically answer natural language questions via well-structured relation information between entities stored in knowledge graphs. When faced with a complex question with compositional semantics, query graph generation is a practical semantic parsing-based method. But existing works rely on heuristic rules with limited coverage, making them impractical on more complex questions. This paper proposes a Director-Actor-Critic framework to overcome these challenges. Through options over a Markov Decision Process, query graph generation is formulated as a hierarchical decision problem. The Director determines which types of triples the query graph needs, the Actor generates corresponding triples by choosing nodes and edges, and the Critic calculates the semantic similarity between the generated triples and the given questions. Moreover, to train from weak supervision, we base the framework on hierarchical Reinforcement Learning with intrinsic motivation. To accelerate the training process, we pre-train the Critic with high-reward trajectories generated by hand-crafted rules, and leverage curriculum learning to gradually increase the complexity of questions during query graph generation. Extensive experiments conducted over widely-used benchmark datasets demonstrate the effectiveness of the proposed framework. Yunqi Qiu, Kun Zhang 0041, Yuanzhuo Wang, Xiaolong Jin 0001, Long Bai 0002, Saiping Guan, Xueqi Cheng 0001 |
CIKM | 4 |
| 2020 | Stepwise Reasoning for Multi-Relation Question Answering over Knowledge Graph with Weak SupervisionabstractKnowledge Graph Question Answering aims to automatically answer natural language questions via well-structured relation information between entities stored in knowledge graphs. When faced with a multi-relation question, existing embedding-based approaches take the whole topic-entity-centric subgraph into account, resulting in high time complexity. Meanwhile, due to the high cost for data annotations, it is impractical to exactly show how to answer a complex question step by step, and only the final answer is labeled, as weak supervision. To address these challenges, this paper proposes a neural method based on reinforcement learning, namely Stepwise Reasoning Network, which formulates multi-relation question answering as a sequential decision problem. The proposed model performs effective path search over the knowledge graph to obtain the answer, and leverages beam search to reduce the number of candidates significantly. Meanwhile, based on the attention mechanism and neural networks, the policy network can enhance the unique impact of different parts of a given question over triple selection. Moreover, to alleviate the delayed and sparse reward problem caused by weak supervision, we propose a potential-based reward shaping strategy, which can accelerate the convergence of the training algorithm and help the model perform better. Extensive experiments conducted over three benchmark datasets well demonstrate the effectiveness of the proposed model, which outperforms the state-of-the-art approaches. Yunqi Qiu, Yuanzhuo Wang, Xiaolong Jin 0001, Kun Zhang 0041 |
WSDM | 3 |
| 2019 | Semi-supervised Auto-encoder Based Event Detection in Constructing Knowledge Graph for Social GoodabstractKnowledge graphs have recently been extensively applied in many different areas (e.g., disaster management and relief, disease diagnosis). For example, event-centric knowledge graphs have been developed to improve decision making in disaster management and relief. This paper focuses on the task of event detection, which is the precondition of event extraction for constructing event-centric knowledge graphs. Event detection identifies trigger words of events in the sentences of a document and further classifies the types of events. It is straightforward that context information is useful for event detection. Therefore, the feature-based methods adopt cross-sentence information. However, they suffer from the complication of human-designed features. On the other hand, the representation-based methods learn document-level embeddings, which, however, contain much noise caused by unsupervised learning. To overcome these problems, in this paper we propose a new model based on Semi-supervised Auto-Encoder, which learns Context information to Enhance Event Detection, thus called SAE-CEED. This model first applies large-scale unlabeled texts to pre-train an auto-encoder, so that the embeddings of segments learned by the encoder contain the semantic and order information of the original text. It then uses the decoder to extract the context embeddings and fine-tunes them to enhance a bidirectional neural network model to identify event triggers and their types in sentences. Through experiments on the benchmark ACE-2005 dataset, we demonstrate the effectiveness of the proposed SAE-CEED model. In addition, we systematically conduct a series of experiments to verify the impact of different lengths of text segments in the pre-training of the auto-encoder on event detection. Xiaolong Jin 0001, Yuanzhuo Wang, Xueqi Cheng 0001 |
WI | 2 |
| 2019 | Link Prediction on N-ary Relational DataabstractWith the overwhelming popularity of Knowledge Graphs (KGs), researchers have poured attention to link prediction to complete KGs for a long time. However, they mainly focus on promoting the performance on binary relational data, where facts are usually represented as triples in the form of (head entity, relation, tail entity). In practice, n-ary relational facts are also ubiquitous. When encountering such facts, existing studies usually decompose them into triples by introducing a multitude of auxiliary virtual entities and additional triples. These conversions result in the complexity of carrying out link prediction concerning more than two arities. It has even proven that they may cause loss of structural information. To overcome these problems, in this paper, without decomposition, we represent each n-ary relational fact as a set of its role-value pairs. We further propose a method to conduct Link Prediction on N-ary relational data, thus called NaLP, which explicitly models the relatedness of all the role-value pairs in the same n-ary relational fact. Experimental results validate the effectiveness and merits of the proposed NaLP method. Saiping Guan, Xiaolong Jin 0001, Yuanzhuo Wang, Xueqi Cheng 0001 |
WWW | 2 |
| 2019 | Towards early identification of online rumors based on long short-term memory networks
Xiaolong Jin 0001, Huawei Shen |
Inf. Process. Manag. | 2 |
| 2019 | Self-learning and embedding based entity alignment
Saiping Guan, Xiaolong Jin 0001, Yuanzhuo Wang, Yantao Jia, Huawei Shen, Zixuan Li 0001, Xueqi Cheng 0001 |
Knowl. Inf. Syst. | 2 |
| 2019 | A Study on Big Knowledge and Its Engineering IssuesabstractAfter entering the big data era, a new term of `big knowledge' has been coined to deal with challenges in mining a mass of knowledge from big data. While researchers used to explore the basic characteristics of big data, we have not seen any studies on the general and essential properties of big knowledge. To fill this gap, this paper studies the concepts of big knowledge, big-knowledge system, and big-knowledge engineering. Ten massiveness characteristics for big knowledge and big-knowledge systems, including massive concepts, connectedness, clean data resources, cases, confidence, capabilities, cumulativeness, concerns, consistency, and completeness, are defined and explored. Based on these characteristics, a comprehensive investigation is conducted on some large-scale knowledge engineering projects, including the Fifth Comprehensive Traffic Survey in Shanghai, the China's Xia-Shang-Zhou Chronology Project, the Troy and Trojan War Project, and the International Human Genome Project, as well as the online free encyclopedia Wikipedia. We also investigate the recent research efforts on knowledge graphs, where they are analyzed to determine which ones can be considered as big knowledge and big-knowledge systems. Further, a definition of big-knowledge engineering and its life cycle paradigm is presented. All of these projects are accordingly checked to determine whether they belong to big-knowledge engineering projects. Finally, the perspectives of big knowledge research are discussed. Ruqian Lu, Xiaolong Jin 0001, Songmao Zhang, Meikang Qiu, Xindong Wu 0001 |
IEEE Trans. Knowl. Data Eng. | 2 |
| 2018 | Shared Embedding Based Neural Networks for Knowledge Graph CompletionabstractKnowledge Graphs (KGs) have facilitated many real-world applications (e.g., vertical search and intelligent question answering). However, they are usually incomplete, which affects the performance of such KG based applications. To alleviate this problem, a number of Knowledge Graph Completion (KGC) methods have been developed to predict those implicit triples. Tensor/matrix based methods and translation based methods have attracted great attention for a long time. Recently, neural network has been introduced into KGC due to its extensive superiority in many fields (e.g., natural language processing and computer vision), and achieves promising results. In this paper, we propose a Shared Embedding based Neural Network (SENN) model for KGC. It integrates the prediction tasks of head entities, relations and tail entities into a neural network based framework with shared embeddings of entities and relations, while explicitly considering the differences among these prediction tasks. Moreover, we propose an adaptively weighted loss mechanism, which dynamically adjusts the weights of losses according to the mapping properties of relations, and the prediction tasks. Since relation prediction usually performs better than head and tail entity predictions, we further extend SENN to SENN+ by employing it to assist head and tail entity predictions. Experiments on benchmark datasets validate the effectiveness and merits of the proposed SENN and SENN+ methods. The shared embeddings and the adaptively weighted loss mechanism are also testified to be effective. Saiping Guan, Xiaolong Jin 0001, Yuanzhuo Wang, Xueqi Cheng 0001 |
CIKM | 2 |
| 2018 | Joint Detection of Topic Entity and Relation for Simple Question Answering
Yunqi Qiu, Yuanzhuo Wang, Xiaolong Jin 0001 |
KSEM (2) | 3 |
| 2018 | Knowledge Graph Embedding: A Locally and Temporally Adaptive Translation-Based ApproachabstractA knowledge graph is a graph with entities of different types as nodes and various relations among them as edges. The construction of knowledge graphs in the past decades facilitates many applications, such as link prediction, web search analysis, question answering, and so on. Knowledge graph embedding aims to represent entities and relations in a large-scale knowledge graph as elements in a continuous vector space. Existing methods, for example, TransE, TransH, and TransR, learn the embedding representation by defining a global margin-based loss function over the data. However, the loss function is determined during experiments whose parameters are examined among a closed set of candidates. Moreover, embeddings over two knowledge graphs with different entities and relations share the same set of candidates, ignoring the locality of both graphs. This leads to the limited performance of embedding related applications. In this article, a locally adaptive translation method for knowledge graph embedding, called TransA, is proposed to find the loss function by adaptively determining its margin over different knowledge graphs. Then the convergence of TransA is verified from the aspect of its uniform stability. To make the embedding methods up-to-date when new vertices and edges are added into the knowledge graph, the incremental algorithm for TransA, called iTransA, is proposed by adaptively adjusting the optimal margin over time. Experiments on four benchmark data sets demonstrate the superiority of the proposed method, as compared to the state-of-the-art ones. Yantao Jia, Yuanzhuo Wang, Xiaolong Jin 0001, Hailun Lin, Xueqi Cheng 0001 |
ACM Trans. Web | 3 |
| 2017 | Do Rumors Diffuse Differently from Non-rumors? A Systematically Empirical Analysis in Sina Weibo for Rumor Identification
Xiaolong Jin 0001, Huawei Shen, Xueqi Cheng 0001 |
PAKDD (1) | 2 |
| 2016 | Location Prediction: A Temporal-Spatial Bayesian ModelabstractIn social networks, predicting a user’s location mainly depends on those of his/her friends, where the key lies in how to select his/her most influential friends. In this article, we analyze the theoretically maximal accuracy of location prediction based on friends’ locations and compare it with the practical accuracy obtained by the state-of-the-art location prediction methods. Upon observing a big gap between the theoretical and practical accuracy, we propose a new strategy for selecting influential friends in order to improve the practical location prediction accuracy. Specifically, several features are defined to measure the influence of the friends on a user’s location, based on which we put forth a sequential random-walk-with-restart procedure to rank the friends of the user in terms of their influence. By dynamically selecting the top N most influential friends of the user per time slice, we develop a temporal-spatial Bayesian model to characterize the dynamics of friends’ influence for location prediction. Finally, extensive experimental results on datasets of real social networks demonstrate that the proposed influential friend selection method and temporal-spatial Bayesian model can significantly improve the accuracy of location prediction. Yantao Jia, Yuanzhuo Wang, Xiaolong Jin 0001, Xueqi Cheng 0001 |
ACM Trans. Intell. Syst. Technol. | 3 |
| 2014 | OpenKN: An open knowledge computational engine for network big dataabstractWith the coming of the era of big data, it is most urgent to establish the knowledge computational engine for the purpose of discovering implicit and valuable knowledge from the huge, rapidly dynamic, and complex network data. In this paper, we first survey the mainstream knowledge computational engines from four aspects and point out their deficiency. To cover these shortages, we propose the open knowledge network (OpenKN), which is a self-adaptive and evolutionable knowledge computational engine for network big data. To the best of our knowledge, this is the first work of designing the end-to-end and holistic knowledge processing pipeline in regard with the network big data. Moreover, to capture the evolutionable computing capability of OpenKN, we present the evolutionable knowledge network for knowledge representation. A case study demonstrates the effectiveness of the evolutionable computing of OpenKN. Yantao Jia, Yuanzhuo Wang, Xueqi Cheng 0001, Xiaolong Jin 0001, Jiafeng Guo |
ASONAM | 4 |
| 2014 | Populating knowledge base with collective entity mentions: A graph-based approachabstractPopulating a knowledge base with new entity mentions extracted from unstructured text can help enhance its coverage and freshness. It naturally consists of two subtasks, namely, fine-grained entity classification and entity linking. Existing studies often focus on one of these two subtasks and they usually populate entity mentions in the same text by implicitly assuming that they are independent. However, these entity mentions are often semantically related to each other and it would be better to populate them into the knowledge base collectively. For solving these problems, in this paper we propose an interdependence graph based and unified collective inference approach, called CIIGA, to populating a knowledge base with collective entities, which can jointly determine the proper locations of all entity mentions in the same text by exploiting their interdependence relationships. Experimental results show that this approach can achieve significant accuracy improvement, as compared to the baseline approach, APOLLO, on the task of knowledge base population with multiple entities. Hailun Lin, Yantao Jia, Yuanzhuo Wang, Xiaolong Jin 0001, Xueqi Cheng 0001 |
ASONAM | 4 |
| 2014 | A Cross-Lingual Joint Aspect/Sentiment Model for Sentiment AnalysisabstractSentiment analysis in various languages has been a research hotspot with many applications. However, sentiment resources (e.g., labeled corpora, sentiment lexicons) of different languages are unbalanced in terms of quality and quantity, which arouses interests in cross-lingual sentiment analysis aiming at using the resources in a source language to improve sentiment analysis in a target language. Nevertheless, many existing cross-lingual related works rely on a certain machine translation system to directly adapt the labeled data from the source language to the target language, which usually suffers from inaccurate results generated by the machine translation system. On the other hand, most sentiment analysis studies focus on document-level sentiment classification that cannot solve the aspect dependency problem of sentiment words. For instance, in the reviews on a cell phone, long is positive for the lifespan of its battery, but negative for the response time of its operating system. To solve these problems, this paper develops a novel Cross-Lingual Joint Aspect/Sentiment (CLJAS) model to carry out aspect-specific sentiment analysis in a target language using the knowledge learned from a source language. Specifically, the CLJAS model jointly detects aspects and sentiments of two languages simultaneously by incorporating sentiments into a cross-lingual topic model framework. Extensive experiments on different domains and different languages demonstrate that the proposed model can significantly improve the accuracy of sentiment classification in the target language. Zheng Lin 0001, Xiaolong Jin 0001, Xueke Xu, Weiping Wang 0005, Xueqi Cheng 0001, Yuanzhuo Wang |
CIKM | 2 |
| 2012 | Exploring social influence via posterior effect of word-of-mouth recommendationsabstractWord-of-mouth has proven an effective strategy for promoting products through social relations. Particularly, existing studies have convincingly demonstrated that word-of-mouth recommendations can boost users' prior expectation and hence encourage them to adopt a certain innovation, such as buying a book or watching a movie. However, less attention has been paid to studying the posterior effect of word-of-mouth recommendations, i.e., whether or not word-of-mouth recommendations can influence users' posterior evaluation on the products or services recommended to them, the answer to which is critical to estimating user satisfaction when proposing a word-of-mouth marketing strategy. In order to fill this gap, in this paper we empirically study the above issue and verify that word-of-mouth recommendations are strongly associated with users' posterior evaluation. Through elaborately designed statistical hypothesis tests we prove the causality that word-of-mouth recommendations directly prompt the posterior evaluation of receivers. Finally, we propose a method for investigating users' social influence, namely, their ability to affect followers' posterior evaluation via word-of-mouth recommendations, by examining the number of their followers and their sensitivity of discovering good items. The experimental results on real datasets show that our method can successfully identify 78% influential friends with strong social influence. Junming Huang 0001, Xueqi Cheng 0001, Huawei Shen, Tao Zhou 0001, Xiaolong Jin 0001 |
WSDM | 5 |