Industrial recommendation systems process billions of daily user feedback which are complex and noisy. Efficiently uncovering user preference from these signals becomes crucial for high-quality recommendation. We argue that those signals are not inherently equal in terms of their informative value and training ability, which is particularly salient in industrial applications with multi-stage processes (e.g., augmentation, retrieval, ranking). Considering that, in this work, we propose a novel self-auxiliary distillation framework that prioritizes training on high-quality labels, and improves the resolution of low-quality labels through distillation by adding a bilateral branch-based auxiliary task. This approach enables flexible learning from diverse labels without additional computational costs, making it highly scalable and effective for Google-scale recommenders. Our framework consistently improved both offline and online key business metrics across three Google major products. Notably, self-auxiliary distillation proves to be highly effective in addressing the severe signal loss challenge posed by changes such as Apple iOS policy. It further delivered significant improvements in both offline (+17% AUC) and online metrics for a Google Apps recommendation system. This highlights the opportunities of addressing real-world signal loss problems through self-auxiliary distillation techniques.

Industry recommender systems usually suffer from highly-skewed long-tail item distributions where a small fraction of the items receives most of the user feedback. This skew hurts recommender quality especially for the item slices without much user feedback. While there have been many research advances made in academia, deploying these methods in production is very difficult and very few improvements have been made in industry. One challenge is that these methods often hurt overall performance; additionally, they could be complex and expensive to train and serve.

Modern recommender systems have evolved rapidly along with deep learning models that are well-optimized for overall performance, especially those trained under Empirical Risk Minimization (ERM). However, a recommendation algorithm that focuses solely on the average performance may reinforce the exposure bias and exacerbate the “rich-get-richer” effect, leading to unfair user experience. In a simulation study, we demonstrate that such performance gap among various user groups is enlarged by an ERM-trained recommender in the long-term. To mitigate such amplification effects, we propose to optimize for the worst-case performance under the Distributionally Robust Optimization (DRO) framework, with the goal of improving long-term fairness for disadvantaged subgroups. In addition, we propose a simple-yet-effective streaming optimization improvement called Streaming-DRO (S-DRO), which effectively reduces loss variances for recommendation problems with sparse and long-tailed data distributions. Our results on two large-scale datasets suggest that (1) DRO is a flexible and effective technique for improving worst-case performance, and (2) Streaming-DRO outperforms vanilla DRO and other strong baselines by improving the worst-case and overall performance at the same time.

Large scale recommender models find most relevant items from huge catalogs, and they play a critical role in modern search and recommendation systems. To model the input space with large-vocab categorical features, a typical recommender model learns a joint embedding space through neural networks for both queries and items from user feedback data. However, with millions to billions of items in the corpus, users tend to provide feedback for a very small set of them, causing a power-law distribution. This makes the feedback data for long-tail items extremely sparse.

Embedding learning of categorical features (e.g. user/item IDs) is at the core of various recommendation models. The standard approach creates an embedding table where each row represents a dedicated embedding vector for every unique feature value. However, this method fails to efficiently handle high-cardinality features and unseen feature values (e.g. new video ID) that are prevalent in real-world recommendation systems. In this paper, we propose an alternative embedding framework Deep Hash Embedding (DHE), replacing embedding tables by a deep embedding network to compute embeddings on the fly. DHE first encodes the feature value to a unique identifier vector with multiple hashing functions and transformations, and then applies a DNN to convert the identifier vector to an embedding. The encoding module is deterministic, non-learnable, and free of storage, while the embedding network is updated during the training time to learn embedding generation. Empirical results show that DHE achieves comparable AUC against the standard one-hot full embedding, with smaller model sizes. Our work sheds light on the design of DNN-based alternative embedding schemes for categorical features without using embedding table lookup.

Highly skewed long-tail item distribution is very common in recommendation systems. It significantly hurts model performance on tail items. To improve tail-item recommendation, we conduct research to transfer knowledge from head items to tail items, leveraging the rich user feedback in head items and the semantic connections between head and tail items. Specifically, we propose a novel dual transfer learning framework that jointly learns the knowledge transfer from both model-level and item-level: 1. The model-level knowledge transfer builds a generic meta-mapping of model parameters from few-shot to many-shot model. It captures the implicit data augmentation on the model-level to improve the representation learning of tail items. 2. The item-level transfer connects head and tail items through item-level features, to ensure a smooth transfer of meta-mapping from head items to tail items. The two types of transfers are incorporated to ensure the learned knowledge from head items can be well applied for tail item representation learning in the long-tail distribution settings. Through extensive experiments on two benchmark datasets, results show that our proposed dual transfer learning framework significantly outperforms other state-of-the-art methods for tail item recommendation in hit ratio and NDCG. It is also very encouraging that our framework further improves head items and overall performance on top of the gains on tail items.