Query suggestion plays a crucial role in enhancing user experience in e-commerce search systems by providing relevant query recommendations that align with users' initial input. This module helps users navigate towards personalized preference needs and reduces typing effort, thereby improving search experience. Traditional query suggestion modules usually adopt multi-stage cascading architectures, for making a well trade-off between system response time and business conversion. But they often suffer from inefficiencies and suboptimal performance due to inconsistent optimization objectives across stages. To address these, we propose OneSug, the first end-to-end generative framework for e-commerce query suggestion. OneSug incorporates a prefix2query representation enhancement module to enrich prefixes using semantically and interactively related queries to bridge content and business characteristics, an encoder-decoder generative model that unifies the query suggestion process, and a reward-weighted ranking strategy with behavior-level weights to capture fine-grained user preferences. Extensive evaluations on large-scale industry datasets demonstrate OneSug's ability for effective and efficient query suggestion. Furthermore, OneSug has been successfully deployed for the entire traffic on the e-commerce search engine in TEST platform for over 1 month, with statistically significant improvements in user top click position (-9.33%), CTR (+2.01%), Order (+2.04%), and Revenue (+1.69%) over the online multi-stage strategy, showing great potential in e-commercial conversion.

With the rise of modern search and recommendation platforms, insufficient collaborative information of cold-start items exacerbates the Matthew effect of existing platform items, challenging platform diversity and becoming a longstanding issue. Existing methods align items' side content with collaborative information to transfer collaborative signals from high-popularity items to cold-start items. However, these methods fail to account for the asymmetry between collaboration and content, nor the fine-grained differences among items. To address these issues, we propose COINS, an item representation enhancement approach based on fused alignment of semantic IDs. Specifically, we use RQ-OPQ encoding to quantize item content and collaborative information, followed by a two-step alignment: RQ encoding transfers shared collaborative signals across items, while OPQ encoding learns items' differentiated information. Comprehensive offline experiments on large-scale industrial datasets demonstrate COINS's superiority, and rigorous online A/B tests confirm statistically significant improvements.

Event detection (ED) is a challenging task in the field of information extraction. Due to the monolingual text and rampant confusing triggers, traditional ED models suffer from semantic confusions in terms of polysemy and synonym, leading to severe detection mistakes. Such semantic confusions can be further exacerbated in a practical situation where scarce labeled data cannot provide sufficient semantic clues. To mitigate such bottleneck, we propose a multilingual prompt learning (MultiPLe) framework for few-shot event detection (FSED), including three components, i.e., a multilingual prompt, a hierarchical prototype and a quadruplet contrastive learning module. In detail, to ease the polysemy confusion, the multilingual prompt module develops the in-context semantics of triggers via the multilingual disambiguation and prior knowledge in pretrained language models. Then, the hierarchical prototype module is adopted to diminish the synonym confusion by connecting the captured inmost semantics of fuzzy triggers with labels at a fine granularity. Finally, we employ the quadruplet contrastive learning module to tackle the insufficient label representation and potential noise. Experiments on two public datasets show that MultiPLe outperforms the state-of-the-art baselines in weighted F1-score, presenting a maximum improvement of 13.63% for FSED.