Sequential recommendation aims to predict the next item of interest for a user, based on her/his interaction history. In conventional sequential recommenders, a common approach is to learn sequence representations based on ID embeddings of items, which can be leveraged to predict the subsequent items of interest. Clearly, the sequence representations encode user behavioral patterns, which are critical to recommendation. Inspired by recent success in empowering Large Language Models (LLMs) to understand diverse modality (e.g., image, audio), a compelling question arises: “Can LLMs understand and utilize representations from conventional recommenders?” To answer this, we propose RecInterpreter, which examines the capacity of LLMs to decipher the representation space of pretrained recommenders. Specifically, with the multimodal pairs (i.e., interaction sequence representations and text narrations), RecInterpreter first uses a lightweight projector to map the representations into the token embedding space of the LLM, encouraging LLM to generate textual narrations for items within the sequence. Furthermore, upon interpreting recommenders, LLM can enhance its recommendation capabilities through fine-tuning with the projected representations, even without textual description of interaction sequences. Experiments showcase that RecInterpreter enhances LLMs to understand hidden representations from ID-based sequential recommenders and better accomplish recommendation task with the explicit understanding of behavior patterns.

Large Language Models (LLMs) are reshaping the landscape of recommender systems, giving rise to the emerging field of LLM4Rec that attracts both academia and industry. Unlike earlier approaches that simply borrowed model architectures or learning paradigms from language models, recent advances have led to a dedicated and evolving technical stack for LLM4Rec, spanning architecture design, pre-training and post-training strategies, inference techniques, and real-world deployment. This tutorial offers a systematic and in-depth overview of LLM4Rec through the lens of this technical stack. We will examine how LLMs are being adapted to recommendation tasks across different stages, empowering them with capabilities such reasoning, planning, and in-context learning. Moreover, we will highlight practical challenges including complex user modeling, trustworthiness, and evaluation. Distilling insights from recent research and identifying open problems, this tutorial aims to equip participants with a comprehensive understanding of LLM4Rec and inspire continued innovation in this rapidly evolving field.

Large language model-based agents are increasingly applied in the recommendation field due to their extensive knowledge and strong planning capabilities. While prior research has primarily focused on enhancing either the recommendation agent or the user agent individually, the collaborative interaction between the two has often been overlooked. Towards this research gap, we propose a novel framework that emphasizes the feedback loop process to facilitate the collaboration between the recommendation agent and the user agent. Specifically, the recommendation agent refines its understanding of user preferences by analyzing the feedback from the user agent on the item recommendation. Conversely, the user agent further identifies potential user interests based on the items and recommendation reasons provided by the recommendation agent. This iterative process enhances the ability of both agents to infer user behaviors, enabling more effective item recommendations and more accurate user simulations. Extensive experiments on three datasets demonstrate the effectiveness of the agentic feedback loop: the agentic feedback loop yields an average improvement of 11.52% over the single recommendation agent and 21.12% over the single user agent. Furthermore, the results show that the agentic feedback loop does not exacerbate popularity or position bias, which are typically amplified by the real-world feedback loop, highlighting its robustness. The source code is available at https://github.com/Lanyu0303/AFL.

Ensuring fair recommendations for users with different sensitive attributes is essential for building trustworthy recommender systems. A significant challenge in achieving this in the real world is that some users are unwilling to disclose their sensitive attributes, limiting the applicability of traditional approaches. Recent efforts have attempted to address this challenge by reconstructing sensitive attributes based on the observed data. However, the observed data often does not represent an unbiased sample of the true distribution, rendering the reconstructed results unreliable. Moreover, it is difficult to select a debiasing method to achieve unbiased reconstruction, due to lacking sufficient prior knowledge about the bias. This motivates us to develop new fairness approaches.

Leveraging Large Language Models as recommenders, referred to as LLMRec, is gaining traction and brings novel dynamics for modeling user preferences, particularly for cold-start users. However, existing LLMRec approaches primarily focus on text semantics and overlook the crucial aspect of incorporating collaborative information from user-item interactions, leading to potentially sub-optimal performance in warm-start scenarios. To ensure superior recommendations across both warm and cold scenarios, we introduceCoLLM, an innovative LLMRec approach that explicitly integrates collaborative information for recommendations. CoLLM treats collaborative information as a distinct modality, directly encoding it from well-established traditional collaborative models, and then tunes a mapping module to align this collaborative information with the LLM's input text token space for recommendations. By externally integrating traditional models, CoLLM ensures effective collaborative information modeling without modifying the LLM itself, providing the flexibility to adopt diverse collaborative information modeling mechanisms. Extensive experimentation validates that CoLLM adeptly integrates collaborative information into LLMs, resulting in enhanced recommendation performance.

As the focus on Large Language Models (LLMs) in the field of recommendation intensifies, the optimization of LLMs for recommendation purposes (referred to as LLM4Rec) assumes a crucial role in enhancing their recommendation performance. However, existing approaches for LLM4Rec often assess performance using restricted sets of candidates, which may not accurately reflect the models’ overall ranking capabilities. In this article, our objective is to pursue LLM4Rec models with comprehensive ranking capacity and propose a two-step grounding framework known as BIGRec (Bi-step Grounding Paradigm for Recommendation). BIGRecm initially grounds LLMs to the recommendation space by fine-tuning them to generate meaningful tokens for items and subsequently identifies appropriate actual items that correspond to the generated tokens. By conducting extensive experiments on two datasets, we substantiate the superior performance, capacity for handling few-shot scenarios, and versatility across multiple domains exhibited by BIGRec. Furthermore, we observe that the marginal benefits derived from increasing the quantity of training samples are modest for BIGRec, implying that LLMs possess the limited capability to assimilate statistical information, such as popularity and collaborative filtering, due to their robust semantic priors. These findings also underline the efficacy of integrating diverse statistical information into the LLM4Rec framework, thereby pointing towards a potential avenue for future research. Finally, we conduct analysis utilizing BIGRec to explore the characteristics of incorporating recommendations into LLMs, thereby offering prospective insights for the advancement of the field. Our code and data are available at https://github.com/SAI990323/Grounding4Rec .

Utilizing powerful Large Language Models (LLMs) for generative recommendation has attracted much attention. Nevertheless, a crucial challenge is transforming recommendation data into the language space of LLMs through effective item tokenization. Current approaches, such as ID, textual, and codebook-based identifiers, exhibit shortcomings in encoding semantic information, incorporating collaborative signals, or handling code assignment bias. To address these limitations, we propose LETTER (a LEarnable Tokenizer for generaTivE Recommendation), which integrates hierarchical semantics, collaborative signals, and code assignment diversity to satisfy the essential requirements of identifiers. LETTER incorporates Residual Quantized VAE for semantic regularization, a contrastive alignment loss for collaborative regularization, and a diversity loss to mitigate code assignment bias. We instantiate LETTER on two models and propose a ranking-guided generation loss to augment their ranking ability theoretically. Experiments on three datasets validate the superiority of LETTER, advancing the state-of-the-art in the field of LLM-based generative recommendation.

Loss functions steer the optimization direction of recommendation models and are critical to model performance, but have received relatively little attention in recent recommendation research. Among various losses, we find Softmax loss (SL) stands out for not only achieving remarkable accuracy but also better robustness and fairness. Nevertheless, the current literature lacks a comprehensive explanation for the efficacy of SL. Toward addressing this research gap, we conduct theoretical analyses on SL and uncover three insights: 1) Optimizing SL is equivalent to performing Distributionally Robust Optimization (DRO) on the negative data, thereby learning against perturbations on the negative distribution and yielding robustness to noisy negatives. 2) Comparing with other loss functions, SL implicitly penalizes the prediction variance, resulting in a smaller gap between predicted values and and thus producing fairer results. Building on these insights, we further propose a novel loss function Bilateral SoftMax Loss (BSL) that extends the advantage of SL to both positive and negative sides. BSL augments SL by applying the same Log-Expectation-Exp structure to positive examples as is used for negatives, making the model robust to the noisy positives as well. Remarkably, BSL is simple and easy-to-implement - requiring just one additional line of code compared to SL. Experiments on four real-world datasets and three representative backbones demonstrate the effectiveness of our proposal. The code is available at https://github.com/junkangwu/BSL.

Large language models (LLMs) have significantly influenced recommender systems, spurring interest across academia and industry in leveraging LLMs for recommendation tasks. This includes using LLMs for generative item retrieval and ranking, and developing versatile LLMs for various recommendation tasks, potentially leading to a paradigm shift in the field of recommender systems. This tutorial aims to demystify the Large Language Model for Recommendation (LLM4Rec) by reviewing its evolution and delving into cutting-edge research. We will explore how LLMs enhance recommender systems in terms of architecture, learning paradigms, and functionalities such as conversational abilities, generalization, planning, and content generation. The tutorial will shed light on the challenges and open problems in this burgeoning field, including trustworthiness, efficiency, online training, and evaluation of LLM4Rec. We will conclude by summarizing key learnings from existing studies and outlining potential avenues for future research, with the goal of equipping the audience with a comprehensive understanding of LLM4Rec and inspiring further exploration in this transformative domain.

Planning for both immediate and long-term benefits becomes increasingly important in recommendation. Existing methods apply Reinforcement Learning (RL) to learn planning capacity by maximizing cumulative reward for long-term recommendation. However, the scarcity of recommendation data presents challenges such as instability and susceptibility to overfitting when training RL models from scratch, resulting in sub-optimal performance. In this light, we propose to leverage the remarkable planning capabilities over sparse data of Large Language Models (LLMs) for long-term recommendation. The key to achieving the target lies in formulating a guidance plan following principles of enhancing long-term engagement and grounding the plan to effective and executable actions in a personalized manner. To this end, we propose a Bi-level Learnable LLM Planner framework, which consists of a set of LLM instances and breaks down the learning process into macro-learning and micro-learning to learn macro-level guidance and micro-level personalized recommendation policies, respectively. Extensive experiments validate that the framework facilitates the planning ability of LLMs for long-term recommendation. Our code and data can be found at https://github.com/jizhi-zhang/BiLLP.

As recommender systems are indispensable in various domains such as job searching and e-commerce, providing equitable recommendations to users with different sensitive attributes becomes an imperative requirement. Prior approaches for enhancing fairness in recommender systems presume the availability of all sensitive attributes, which can be difficult to obtain due to privacy concerns or inadequate means of capturing these attributes. In practice, the efficacy of these approaches is limited, pushing us to investigate ways of promoting fairness with limited sensitive attribute information. Toward this goal, it is important to reconstruct missing sensitive attributes. Nevertheless, reconstruction errors are inevitable due to the complexity of real-world sensitive attribute reconstruction problems and legal regulations. Thus, we pursue fair learning methods that are robust to reconstruction errors. To this end, we propose Distributionally Robust Fair Optimization (DRFO), which minimizes the worst-case unfairness over all potential probability distributions of missing sensitive attributes instead of the reconstructed one to account for the impact of the reconstruction errors. We provide theoretical and empirical evidence to demonstrate that our method can effectively ensure fairness in recommender systems when only limited sensitive attributes are accessible.

Outfit Recommendation (OR) in the fashion domain has evolved through two stages: Pre-defined Outfit Recommendation and Personalized Outfit Composition. However, both stages are constrained by existing fashion products, limiting their effectiveness in addressing users' diverse fashion needs. Recently, the advent of AI-generated content provides the opportunity for OR to transcend these limitations, showcasing the potential for personalized outfit generation and recommendation.

Recommendation systems for Web content distribution intricately connect to the information access and exposure opportunities for vulnerable populations. The emergence of Large Language Models-based Recommendation System (LRS) may introduce additional societal challenges to recommendation systems due to the inherent biases in Large Language Models (LLMs). From the perspective of item-side fairness, there remains a lack of comprehensive investigation into the item-side fairness of LRS given the unique characteristics of LRS compared to conventional recommendation systems. To bridge this gap, this study examines the property of LRS with respect to item-side fairness and reveals the influencing factors of both historical users' interactions and inherent semantic biases of LLMs, shedding light on the need to extend conventional item-side fairness methods for LRS. Towards this goal, we develop a concise and effective framework called IFairLRS to enhance the item-side fairness of an LRS. IFairLRS covers the main stages of building an LRS with specifically adapted strategies to calibrate the recommendations of LRS. We utilize IFairLRS to fine-tune LLaMA, a representative LLM, on MovieLens and Steam datasets, and observe significant item-side fairness improvements. The code can be found in https://github.com/JiangM-C/IFairLRS.git.

Collaborative Filtering (CF) has been widely applied for personalized recommendations in various industrial applications. However, due to the training strategy of Empirical Risk Minimization, CF models tend to favor popular items, resulting in inferior performance on sparse users and items. To enhance the CF representation learning of sparse users and items without sacrificing the performance of popular items, we propose a novel Popularity- aware Distributionally Robust Optimization (PDRO) framework. In particular, PDRO emphasizes the optimization of sparse users/items, while incorporating item popularity to preserve the performance of popular items through two modules. First, an implicit module develops a new popularity-aware DRO objective, paying more attention to items that will potentially become popular over time. Second, an explicit module that directly predicts the popularity of items to help the estimation of user-item matching scores. We apply PDRO to a micro-video recommendation scenario and implement it on two representative backend models. Extensive experiments on a real-world industrial dataset, as well as two public benchmark datasets, validate the efficacy of our proposed PDRO. Additionally, we perform an offline A/B test on the industrial dataset, further demonstrating the superiority of PDRO in real-world application scenarios.

Large Language Models (LLMs) have demonstrated remarkable performance across diverse domains, thereby prompting researchers to explore their potential for use in recommendation systems. Initial attempts have leveraged the exceptional capabilities of LLMs, such as rich knowledge and strong generalization through In-context Learning, which involves phrasing the recommendation task as prompts. Nevertheless, the performance of LLMs in recommendation tasks remains suboptimal due to a substantial disparity between the training tasks for LLMs and recommendation tasks, as well as inadequate recommendation data during pre-training. To bridge the gap, we consider building a Large Recommendation Language Model by tunning LLMs with recommendation data. To this end, we propose an efficient and effective Tuning framework for Aligning LLMs with Recommendations, namely TALLRec. We have demonstrated that the proposed TALLRec framework can significantly enhance the recommendation capabilities of LLMs in the movie and book domains, even with a limited dataset of fewer than 100 samples. Additionally, the proposed framework is highly efficient and can be executed on a single RTX 3090 with LLaMA-7B. Furthermore, the fine-tuned LLM exhibits robust cross-domain generalization. Our code and data are available at https://github.com/SAI990323/TALLRec.

The remarkable achievements of Large Language Models (LLMs) have led to the emergence of a novel recommendation paradigm — Recommendation via LLM (RecLLM). Nevertheless, it is important to note that LLMs may contain social prejudices, and therefore, the fairness of recommendations made by RecLLM requires further investigation. To avoid the potential risks of RecLLM, it is imperative to evaluate the fairness of RecLLM with respect to various sensitive attributes on the user side. Due to the differences between the RecLLM paradigm and the traditional recommendation paradigm, it is problematic to directly use the fairness benchmark of traditional recommendation. To address the dilemma, we propose a novel benchmark called Fairness of Recommendation via LLM (FaiRLLM). This benchmark comprises carefully crafted metrics and a dataset that accounts for eight sensitive attributes1 in two recommendation scenarios: music and movies. By utilizing our FaiRLLM benchmark, we conducted an evaluation of ChatGPT and discovered that it still exhibits unfairness to some sensitive attributes when generating recommendations. Our code and dataset can be found at https://github.com/jizhi-zhang/FaiRLLM.

Leading sequential recommendation (SeqRec) models adopt empirical risk minimization (ERM) as the learning framework, which inherently assumes that the training data (historical interaction sequences) and the testing data (future interactions) are drawn from the same distribution. However, such i.i.d. assumption hardly holds in practice, due to the online serving and dynamic nature of recommender system.For example, with the streaming of new data, the item popularity distribution would change, and the user preference would evolve after consuming some items. Such distribution shifts could undermine the ERM framework, hurting the model's generalization ability for future online serving.

Negative sampling has been heavily used to train recommender models on large-scale data, wherein sampling hard examples usually not only accelerates the convergence but also improves the model accuracy. Nevertheless, the reasons for the effectiveness of Hard Negative Sampling (HNS) have not been revealed yet. In this work, we fill the research gap by conducting thorough theoretical analyses on HNS. Firstly, we prove that employing HNS on the Bayesian Personalized Ranking (BPR) learner is equivalent to optimizing One-way Partial AUC (OPAUC). Concretely, the BPR equipped with Dynamic Negative Sampling (DNS) is an exact estimator, while with softmax-based sampling is a soft estimator. Secondly, we prove that OPAUC has a stronger connection with Top-K evaluation metrics than AUC and verify it with simulation experiments. These analyses establish the theoretical foundation of HNS in optimizing Top-K recommendation performance for the first time. On these bases, we offer two insightful guidelines for effective usage of HNS: 1) the sampling hardness should be controllable, e.g., via pre-defined hyper-parameters, to adapt to different Top-K metrics and datasets; 2) the smaller the K we emphasize in Top-K evaluation metrics, the harder the negative samples we should draw. Extensive experiments on three real-world benchmarks verify the two guidelines.