Online shopping platforms, such as Amazon, offer services to billions of people worldwide. Unlike web search or other search engines, product search engines have their unique characteristics, primarily featuring short queries which are mostly a combination of product attributes and structured product search space. The uniqueness of product search underscores the crucial importance of the query understanding component. However, there are limited studies focusing on exploring this impact within real-world product search engines. In this work, we aim to bridge this gap by conducting a comprehensive study and sharing our year-long journey investigating how the query understanding service impacts Amazon Product Search. Firstly, we explore how query understanding-based ranking features influence the ranking process. Next, we delve into how the query understanding system contributes to understanding the performance of a ranking model. Building on the insights gained from our study on the evaluation of the query understanding-based ranking model, we propose a query understanding-based multi-task learning framework for ranking. We present our studies and investigations on Amazon Search.

Modeling customer shopping intentions is a crucial task for e-commerce, as it directly impacts user experience and engagement. Thus, accurately understanding customer preferences is essential for providing personalized recommendations. Session-based recommendation, which utilizes customer session data to predict their next interaction, has become increasingly popular. However, existing session datasets have limitations in terms of item attributes, user diversity, and dataset scale. As a result, they cannot comprehensively capture the spectrum of user behaviors and preferences.To bridge this gap, we present the Amazon Multilingual Multi-locale Shopping Session Dataset, namely Amazon-M2. It is the first multilingual dataset consisting of millions of user sessions from six different locales, where the major languages of products are English, German, Japanese, French, Italian, and Spanish.Remarkably, the dataset can help us enhance personalization and understanding of user preferences, which can benefit various existing tasks as well as enable new tasks. To test the potential of the dataset, we introduce three tasks in this work:(1) next-product recommendation, (2) next-product recommendation with domain shifts, and (3) next-product title generation.With the above tasks, we benchmark a range of algorithms on our proposed dataset, drawing new insights for further research and practice. In addition, based on the proposed dataset and tasks, we hosted a competition in the KDD CUP 2023 https://www.aicrowd.com/challenges/amazon-kdd-cup-23-multilingual-recommendation-challenge and have attracted thousands of users and submissions. The winning solutions and the associated workshop can be accessed at our website~https://kddcup23.github.io/.

Query Parsing aims to extract product attributes, such as color, brand, and product type, from search queries. These attributes play a crucial role in search engines for tasks such as matching, ranking, and recommendation. There are two types of attributes: explicit attributes that are mentioned explicitly in the search query, and implicit attributes that are mentioned implicitly. Existing works on query parsing do not differentiate between explicit query parsing and implicit query parsing, which limits their performance in product search engines. In this work, we demonstrate the critical importance of implicit attributes in real-world product search engines. We then present our solution for implicit query parsing at Amazon Search, which is a unified framework combining recent advancements in knowledge graph technologies and customer behavior analysis. We demonstrate the effectiveness of our proposal through offline experiments on Amazon search log data. We also show how to deploy and use the framework on Amazon search to improve customers' shopping experiences.

Query understanding models extract attributes from search queries, like color, product type, brand, etc. Search engines rely on these attributes for ranking, advertising, and recommendation, etc. However, product search queries are usually short, three or four words on average. This information shortage limits the search engine’s power to provide high-quality services.