The rapid proliferation of short videos on social media platforms presents unique challenges and opportunities for recommendation systems. Users exhibit diverse preferences, and the responses resulting from different strategies often conflict with one another, potentially exhibiting inverse correlations between metrics such as watch time and video view counts. Existing uplift models face limitations in handling the heterogeneous multi-treatment scenarios of short-video recommendations, often failing to effectively capture both the synergistic and individual causal effects of different strategies. Furthermore, traditional fixed-weight approaches for balancing these responses lack personalization and can result in biased decision-making. To address these issues, we propose a novel Heterogeneous Multi-treatment Uplift Modeling (HMUM) framework for trade-off optimization in short-video recommendations. HMUM comprises an Offline Hybrid Uplift Modeling (HUM) module, which captures the synergistic and individual effects of multiple strategies, and an Online Dynamic Decision-Making (DDM) module, which estimates the weights of different user responses in real-time for personalized decision-making. Evaluated on two public datasets, an industrial dataset, and online A/B experiments on the Kuaishou platform, our model demonstrated superior offline performance and significant improvements in key metrics. It is now fully deployed on the platform, benefiting hundreds of millions of users.

Sequential recommendation models have been widely adopted for modeling user behavior. Existing approaches typically construct user interaction sequences by sorting items according to timestamps and then model user preferences from historical behaviors. While effective, such a process only considers the order of temporal information but overlooks the actual time spans between interactions, resulting in a coarse representation of users' temporal dynamics and limiting the model's ability to capture long-term and short-term interest evolution. To address this limitation, we propose RoTE, a novel multi-level temporal embedding module that explicitly models time span information in sequential recommendation. RoTE decomposes each interaction timestamp into multiple temporal granularities, ranging from coarse to fine, and incorporates the resulting temporal representations into item embeddings. This design enables models to capture heterogeneous temporal patterns and better perceive temporal distances among user interactions during sequence modeling. RoTE is a lightweight, plug-and-play module that can be seamlessly integrated into existing Transformer-based sequential recommendation models without modifying their backbone architectures. We apply RoTE to several representative models and conduct extensive experiments on three public benchmarks. Experimental results demonstrate that RoTE consistently enhances the corresponding backbone models, achieving up to a 20.11% improvement in NDCG@5, which confirms the effectiveness and generality of the proposed approach. Our code is available at https://github.com/XiaoLongtaoo/RoTE.

In real-world recommendation scenarios, users engage with items through various types of behaviors. Leveraging diversified user behavior information for learning can enhance the recommendation of target behaviors (e.g., buy), as demonstrated by recent multi-behavior methods. The mainstream multi-behavior recommendation framework consists of two steps: fusion and prediction. Recent approaches utilize graph neural networks for multi-behavior fusion and employ multi-task learning paradigms for joint optimization in the prediction step, achieving significant success. However, these methods have limited perspectives on multi-behavior fusion, which leads to inaccurate capture of user behavior patterns in the fusion step. Moreover, when using multi-task learning for prediction, the relationship between the target task and auxiliary tasks is not sufficiently coordinated, resulting in negative information transfer. To address these problems, we propose a novel multi-behavior recommendation framework based on the combinatorial optimization perspective, named COPF. Specifically, we treat multi-behavior fusion as a combinatorial optimization problem, imposing different constraints at various stages of each behavior to restrict the solution space, thus significantly enhancing fusion efficiency (COGCN). In the prediction step, we improve both forward and backward propagation during the generation and aggregation of multiple experts to mitigate negative transfer caused by differences in both feature and label distributions (DFME). Comprehensive experiments on three real-world datasets indicate the superiority of COPF. Further analyses also validate the effectiveness of the COGCN and DFME modules. Our code is available at https://github.com/1918190/COPF.

The popularity of short video applications has brought new opportunities and challenges to video recommendation.In addition to the traditional ranking-based pipeline, industrial solutions usually introduce additional distribution management components to guarantee a diverse and content-rich user experience.However, existing solutions are either non-personalized or fail to generalize well to the ever-changing user preferences.Inspired by the success of uplift modeling in online marketing, we attempt to implement uplift modeling in the video recommendation scenario to mitigate the problems.However, we face two main challenges when migrating the technique: 1) the complex-response causal relation in distribution management problem, and 2) the modeling of long-term and real-time user preferences.To address these challenges, we correspond each treatment to a specific adjustment of the distribution over video types, then propose a Coarse-to-fine Dynamic Uplift Modeling (CDUM) framework for real-time video recommendation scenarios.Specifically, CDUM consists of two modules, a coarse-grained module that utilizes the offline features of users to model their long-term preferences, and a fine-grained * Both authors contributed equally to this research.

Embedding-based retrieval serves as a dominant approach to candidate item matching for industrial recommender systems. With the success of generative AI, generative retrieval has recently emerged as a new retrieval paradigm for recommendation, which casts item retrieval as a generation problem. Its model consists of two stages: semantic tokenization and autoregressive generation. The first stage involves item tokenization that constructs discrete semantic tokens to index items, while the second stage autoregressively generates semantic tokens of candidate items. Therefore, semantic tokenization serves as a crucial preliminary step for training generative recommendation models. Existing research usually employs a vector quantizier with reconstruction loss (e.g., RQ-VAE) to obtain semantic tokens of items, but this method fails to capture the essential neighborhood relationships that are vital for effective item modeling in recommender systems. In this paper, we propose a contrastive quantization-based semantic tokenization approach, named CoST, which harnesses both item relationships and semantic information to learn semantic tokens. Our experimental results highlight the significant impact of semantic tokenization on generative recommendation performance, with CoST achieving up to a 43% improvement in Recall@5 and 44% improvement in NDCG@5 on the MIND dataset over previous baselines.

Click-through rate (CTR) prediction plays a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current research predominantly centers on modeling co-occurrence relationships between the target item and items previously interacted with by users. However, this focus neglects the intricate modeling of user behavior patterns. In reality, the abundance of user interaction records encompasses diverse behavior patterns, indicative of a spectrum of habitual paradigms. These patterns harbor substantial potential to significantly enhance CTR prediction performance. To harness the informational potential within behavior patterns, we extend Target Attention (TA) to Target Pattern Attention (TPA) to model pattern-level dependencies. Furthermore, three critical challenges demand attention: the inclusion of unrelated items within patterns, data sparsity of patterns, and computational complexity arising from numerous patterns. To address these challenges, we introduce the Deep Pattern Network (DPN), designed to comprehensively leverage information from behavior patterns. DPN efficiently retrieves target-related behavior patterns using a target-aware attention mechanism. Additionally, it contributes to refining patterns through a pre-training paradigm based on self-supervised learning while promoting dependency learning within sparse patterns. Our comprehensive experiments, conducted across three public datasets, substantiate the superior performance and broad compatibility of DPN.

In the field of dual-target Cross-Domain Recommendation (DTCDR), improving the performance in both the information sparse domain and rich domain has been a mainstream research trend. However, prior embedding-based methods are insufficient to adequately describe the dynamics of user actions and items across domains. Moreover, previous efforts frequently lacked a comprehensive investigation of the entire domain distributions. This paper proposes a novel framework entitled Wasserstein Cross-Domain Recommendation (WCDR) that captures uncertainty in Wasserstein space to address above challenges. In this framework, we abstract user/item actions as Elliptical Gaussian distributions and divide them into local-intrinsic and global-domain parts. To further model the domain diversity, we adopt shared-specific pattern for global-domain distributions and present Masked Domain-aware Sub-distribution Aggregation (MDSA) module to produce informative and diversified global-domain distributions, which incorporates attention-based aggregation method and masking strategy that alleviates negative transfer issues. Extensive experiments on two public datasets and one business dataset are conducted. Experimental results demonstrate the superiority of WCDR over state-of-the-art methods.

For better performance and less resource consumption, multi-scenario recommendation (MSR) is proposed to train a unified model to serve all scenarios by leveraging data from multiple scenarios. Current works in MSR focus on designing effective networks for better information transfer among different scenarios. However, they omit two important issues when applying MSR models in industrial situations. The first is the efficiency problem brought by mixed data, which delays the update of models and further leads to performance degradation. The second is that MSR models are insensitive to the changes of distribution over time, resulting in suboptimal effectiveness in the incoming data. In this paper, we propose an incremental learning approach for MSR (IncMSR), which can not only improve the training efficiency but also perceive changes in distribution over time. Specifically, we first quantify the pair-wise distance between representations from scenario, time and time-scenario dimensions respectively. Then, we decompose the MSR model into scenario-shared and scenario-specific parts and apply fine-grained constraints on the distances quantified with respect to the two different parts. Finally, all constraints are fused in an elegant way using a metric learning framework as a supplementary penalty term to the original MSR loss function. Offline experiments on two real-world datasets are conducted to demonstrate the superiority and compatibility of our proposed approach.

Multi-types of behaviors (e.g., clicking, carting, purchasing, etc.) widely exist in most real-world recommendation scenarios, which are beneficial to learn users’ multi-faceted preferences. As dependencies are explicitly exhibited by the multiple types of behaviors, effectively modeling complex behavior dependencies is crucial for multi-behavior prediction. The state-of-the-art multi-behavior models learn behavior dependencies indistinguishably with all historical interactions as input. However, different behaviors may reflect different aspects of user preference, which means that some irrelevant interactions may play as noises to the target behavior to be predicted. To address the aforementioned limitations, we introduce multi-interest learning to the multi-behavior recommendation. More specifically, we propose a novel Coarse-to-fine Knowledge-enhanced Multi-interest Learning (CKML) framework to learn shared and behavior-specific interests for different behaviors. CKML introduces two advanced modules, namely Coarse-grained Interest Extracting (CIE) and Fine-grained Behavioral Correlation (FBC) , which work jointly to capture fine-grained behavioral dependencies. CIE uses knowledge-aware information to extract initial representations of each interest. FBC incorporates a dynamic routing scheme to further assign each behavior among interests. Empirical results on three real-world datasets verify the effectiveness and efficiency of our model in exploiting multi-behavior data.

Multi-behavior recommendation algorithms aim to leverage the multiplex interactions between users and items to learn users' latent preferences. Recent multi-behavior recommendation frameworks contain two steps: fusion and prediction. In the fusion step, advanced neural networks are used to model the hierarchical correlations between user behaviors. In the prediction step, multiple signals are utilized to jointly optimize the model with a multi-task learning (MTL) paradigm. However, recent approaches have not addressed the issue caused by imbalanced data distribution in the fusion step, resulting in the learned relationships being dominated by high-frequency behaviors. In the prediction step, the existing methods use a gate mechanism to directly aggregate expert information generated by coupling input, leading to negative information transfer. To tackle these issues, we propose a Parallel Knowledge Enhancement Framework (PKEF) for multi-behavior recommendation. Specifically, we enhance the hierarchical information propagation in the fusion step using parallel knowledge (PKF). Meanwhile, in the prediction step, we decouple the representations to generate expert information and introduce a projection mechanism during aggregation to eliminate gradient conflicts and alleviate negative transfer (PME). We conduct comprehensive experiments on three real-world datasets to validate the effectiveness of our model. The results further demonstrate the rationality and effectiveness of the designed PKF and PME modules. The source code and datasets are available at https://github.com/MC-CV/PKEF.

Query classification plays a crucial role in e-commerce, where the goal is to assign user queries to appropriate categories within a hierarchical product category taxonomy. However, existing methods rely on a limited number of words from the category description and often neglect the hierarchical structure of the category tree, resulting in suboptimal category representations. To overcome these limitations, we propose a novel approach named hierarchical contrastive learning framework for query classification (HCL4QC), which leverages the hierarchical category tree structure to improve the performance of query classification. Specifically, HCL4QC is designed as a plugin module that consists of two innovative losses, namely local hierarchical contrastive loss (LHCL) and global hierarchical contrastive loss (GHCL). LHCL adjusts representations of categories according to their positional relationship in the hierarchical tree, while GHCL ensures the semantic consistency between the parent category and its child categories. Our proposed method can be adapted to any query classification tasks that involve a hierarchical category structure. We conduct experiments on two real-world datasets to demonstrate the superiority of our hierarchical contrastive learning. The results demonstrate significant improvements in the query classification task, particularly for long-tail categories with sparse supervised information.

Various types of user behaviors are recorded in most real-world recommendation scenarios. To fully utilize the multi-behavior information, the exploration of multiplex interaction among them is essential. Many multi-task learning based multi-behavior methods are proposed recently to use multiple types of supervision signals and perform information transfer among them. Despite the great successes, these methods fail to design prediction tasks comprehensively, leading to insufficient utilization of multi-behavior correlative information. Besides, these methods are either based on the weighting of expert information extracted from the coupled input or modeling of information transfer between multiple behavior levels through task-specific extractors, which are usually accompanied by negative transfer phenomenon1. To address the above problems, we propose a multi-behavior recommendation framework, called Hierarchical Projection Enhanced Multi-behavior Recommendation (HPMR). The key module, Projection-based Transfer Network (PTN), uses the projection mechanism to "explicitly" model the correlations of upstream and downstream behaviors, refines the upstream behavior representations, and fully uses the refined representations to enhance the learning of downstream tasks. Offline experiments on public and industrial datasets and online A/B test further verify the effectiveness of HPMR in modeling the associations from upstream to downstream and alleviating the negative transfer. The source code and datasets are available at https://github.com/MC-CV/HPMR.

Multi-types of user behavior data (e.g., clicking, adding to cart, and purchasing) are recorded in most real-world recommendation scenarios, which can help to learn users’ multi-faceted preferences. However, it is challenging to explore multi-behavior data due to the unbalanced data distribution and sparse target behavior, which lead to the inadequate modeling of high-order relations when treating multi-behavior data “as features” and gradient conflict in multi-task learning when treating multi-behavior data “as labels”. In this paper, we propose CIGF, a Compressed Interaction Graph based Framework, to overcome the above limitations. Specifically, we design a novel Compressed Interaction Graph Convolution Network (CIGCN) to model instance-level high-order relations explicitly. To alleviate the potential gradient conflict when treating multi-behavior data “as labels”, we propose a Multi-Expert with Separate Input (MESI) network with separate input on the top of CIGCN for multi-task learning. Comprehensive experiments on three large-scale real-world datasets demonstrate the superiority of CIGF.

Sequential recommendation (SR) plays an important role in personalized recommender systems because it captures dynamic and diverse preferences from users' real-time increasing behaviors. Unlike the standard autoregressive training strategy, future data (also available during training) has been used to facilitate model training as it provides richer signals about users' current interests and can be used to improve the recommendation quality. However, existing methods suffer from a severe training-inference gap, i.e., both past and future contexts are modeled by the same encoder when training, while only historical behaviors are available during inference. This discrepancy leads to potential performance degradation. To alleviate the training-inference gap, we propose a new framework DualRec, which achieves past-future disentanglement and past-future mutual enhancement by a novel dual network. Specifically, a dual network structure is exploited to model the past and future context separately.And a bi-directional knowledge transferring mechanism enhances the knowledge learnt by the dual network. Extensive experiments on four real-world datasets demonstrate the superiority of our approach over baseline methods. Besides, we demonstrate the compatibility of DualRec by instantiating using different backbones. Further empirical analysis verifies the high utility of modeling future contexts under our DualRec framework.

Clustering data streams has become a hot topic in the era of big data. Driven by the ever increasing volume, velocity and variety of data, more efficient algorithms for clustering large-scale complex data streams are needed. In this paper, we present a parallel algorithm called PaStream, which is based on advanced Graphics Processing Unit (GPU) and follows the online-offline framework of CluStream. Our approach can achieve hundreds of times speedup on high-speed and high-dimensional data streams compared with CluStream. It can also discover clusters with arbitrary shapes and handle outliers properly. The efficiency and scalability of PaStream are demonstrated through comprehensive experiments on synthetic and standard benchmark datasets with various problem factors.