We introduce a class of posets, which includes both ribbon posets (skew shapes) and $d$-complete posets, such that their number of linear extensions is given by a determinant of a matrix whose entries are products of hook lengths. We also give $q$-analogues of this determinantal formula in terms of the major index and inversion statistics. As applications, we give families of tree posets whose numbers of linear extensions are given by generalizations of Euler numbers, we draw relations to Naruse and Okada's positive formulas for the number of linear extensions of skew $d$-complete posets, and we give polynomiality results analogous to those of descent polynomials by Diaz-López, Harris, Insko, Omar, and Sagan.

The Naruse hook-length formula is a recent general formula for the number of standard Young tableaux of skew shapes, given as a positive sum over excited diagrams of products of hook-lengths. In [A. H. Morales, I. Pak, and G. Panova, Hook Formulas for Skew Shapes I. $q$-Analogues and Bijections] we gave two different $q$-analogues of Naruse's formula: for the skew Schur functions, and for counting reverse plane partitions of skew shapes. In this paper we give an elementary proof of Naruse's formula based on the case of border strips. For special border strips, we obtain curious new formulas for the Euler and $q$-Euler numbers in terms of certain Dyck path summations.