We study the problem of constructing a reverse nearest neighbor (RNN) heat map by finding the RNN set of every point in a two-dimensional space. Based on the RNN set of a point, we obtain a quantitative influence (i.e., heat) for the point. The heat map provides a global view on the influence distribution in the space, and hence supports exploratory analyses in many applications such as marketing and resource management. To construct such a heat map, we first reduce it to a problem called Region Coloring (RC), which divides the space into disjoint regions within which all the points have the same RNN set. We then propose a novel algorithm named CREST that efficiently solves the RC problem by labeling each region with the heat value of its containing points. In CREST, we propose innovative techniques to avoid processing expensive RNN queries and greatly reduce the number of region labeling operations. We perform detailed analyses on the complexity of CREST and lower bounds of the RC problem, and prove that CREST is asymptotically optimal in the worst case. Extensive experiments with both real and synthetic data sets demonstrate that CREST outperforms alternative algorithms by several orders of magnitude.

Destination prediction is an essential task for many emerging location based applications such as recommending sightseeing places and targeted advertising based on destination. A common approach to destination prediction is to derive the probability of a location being the destination based on historical trajectories. However, existing techniques using this approach suffer from the “data sparsity problem”, i.e., the available historical trajectories is far from being able to cover all possible trajectories. This problem considerably limits the number of query trajectories that can obtain predicted destinations. We propose a novel method named Sub-Trajectory Synthesis (SubSyn) algorithm to address the data sparsity problem. SubSyn algorithm first decomposes historical trajectories into sub-trajectories comprising two neighbouring locations, and then connects the sub-trajectories into “synthesised” trajectories. The number of query trajectories that can have predicted destinations is exponentially increased by this means. Experiments based on real datasets show that SubSyn algorithm can predict destinations for up to ten times more query trajectories than a baseline algorithm while the SubSyn prediction algorithm runs over two orders of magnitude faster than the baseline algorithm. In this paper, we also consider the privacy protection issue in case an adversary uses SubSyn algorithm to derive sensitive location information of users. We propose an efficient algorithm to select a minimum number of locations a user has to hide on her trajectory in order to avoid privacy leak. Experiments also validate the high efficiency of the privacy protection algorithm.

Destination prediction is an essential task for a number of emerging location based applications such as recommending sightseeing places and sending targeted advertisements. A common approach to destination prediction is to derive the probability of a location being the destination based on historical trajectories. However, existing techniques suffer from the "data sparsity problem", i.e., the number of available historical trajectories is far from sufficient to cover all possible trajectories. This problem considerably limits the amount of query trajectories whose predicted destinations can be inferred. In this demonstration, we showcase a system named "DesTeller" that is interactive, user-friendly, publicly accessible, and capable of answering real-time queries. The underlying algorithm Sub-Trajectory Synthesis (SubSyn) successfully addressed the data sparsity problem and is able to predict destinations for almost every query submitted by travellers. We also consider the privacy protection issue in case an adversary uses SubSyn algorithm to derive sensitive location information of users.