With the rise of e-commerce and short videos, online recommender systems that can capture users' interests and update new items in real-time play an increasingly important role. In both online and offline recommendation systems, the cold-start problem caused by interaction sparsity has been impacting the effectiveness of recommendations for cold-start items. Many cold-start scheme based on fine-tuning or knowledge transferring shows excellent performance on offline recommendation. Yet, these schemes are infeasible for online recommendation on streaming data pipelines due to different training method, computational overhead and time constraints. Inspired by the above questions, we propose a model-agnostic recommendation algorithm called Popularity-Aware Meta-learning (PAM), to address the item cold-start problem under streaming data settings. PAM divides the incoming data into different meta-learning tasks by predefined item popularity thresholds. The model can distinguish and reweight behavior-related and content-related features in each task based on their different roles in different popularity levels, thus adapting to recommendations for cold-start samples. These task-fixing design significantly reduces additional computation and storage costs compared to offline methods. Furthermore, PAM also introduced data augmentation and an additional self-supervised loss specifically designed for low-popularity tasks, leveraging insights from high-popularity samples. This approach effectively mitigates the issue of inadequate supervision due to the scarcity of cold-start samples. Experimental results across multiple public datasets demonstrate the superiority of our approach over other baseline methods in addressing cold-start challenges in online streaming data scenarios.

Multi-view Graph Learning is popular in recommendations due to its ability to capture relationships and connections across multiple views. Existing multi-view graph learning methods generally involve constructing graphs of views and performing information aggregation on view representations. Despite their effectiveness, they face two data limitations: Multi-focal Multi-source data noise and multi-source Data Sparsity. The former arises from the combination of noise from individual views and conflicting edges between views when information from all views is combined. The latter occurs because multi-view learning exacerbate the negative influence of data sparsity because these methods require more model parameters to learn more view information. Motivated by these issues, we propose MMGCL, a meta knowledge-enhanced multi-view graph contrastive learning framework for recommendations. To tackle the data noise issue, MMGCL extract meta knowledge to preserve important information from all views to form a meta view representation. It then rectifies every view in multi-learning frameworks, thus simultaneously removing the view-private noisy edges and conflicting edges across different views. To address the data sparsity issue, MMGCL performs meta knowledge transfer contrastive learning optimization on all views to reduce the searching space for model parameters and add more supervised signal. Besides, we have deployed MMGCL in a real industrial recommender system in China, and we further evaluate it on three benchmark datasets and a practical industry online application. Extensive experiments on these datasets demonstrate the state-of-the-art recommendation performance of MMGCL.