VLDB 2026 Research / reviewers in the wild / expert
Zuohui Fu
dblp:146/6971
· DBLP profile ↗
22ranked-venue papers in the field
5as first author
15since 2021 · last 2025
0000-0002-3881-7935ORCID · corroborated
Domains — venue-derived; a paper can count in several
Information Retrieval & Web Search · 20 (4 first)Data Mining & Knowledge Discovery · 2 (1 first)
| Year | Publication | Venue | Position |
|---|---|---|---|
| 2025 | A Survey on Trustworthy Recommender SystemsabstractRecommender systems (RS), serving at the forefront of Human-centered AI, are widely deployed in almost every corner of the web and facilitate the human decision-making process. However, despite their enormous capabilities and potential, RS may also lead to undesired effects on users, items, producers, platforms, or even the society at large, such as compromised user trust due to non-transparency, unfair treatment of different consumers, or producers, privacy concerns due to extensive use of user’s private data for personalization, just to name a few. All of these create an urgent need for Trustworthy Recommender Systems (TRS) so as to mitigate or avoid such adverse impacts and risks. In this survey, we will introduce techniques related to trustworthy recommendation, including but not limited to explainable recommendation, fairness in recommendation, privacy-aware recommendation, robustness in recommendation, user-controllable recommendation, as well as the relationship between these different perspectives in terms of trustworthy recommendation. Through this survey, we hope to deliver readers with a comprehensive view of the research area and raise attention to the community about the importance, existing research achievements, and future research directions on trustworthy recommendation. Yingqiang Ge, Shuchang Liu 0001, Zuohui Fu, Juntao Tan, Zelong Li 0001, Yunqi Li 0003, Yikun Xian, Yongfeng Zhang 0003 |
Trans. Recomm. Syst. | 3 |
| 2024 | A Reusable Model-agnostic Framework for Faithfully Explainable Recommendation and System ScrutabilityabstractState-of-the-art industrial-level recommender system applications mostly adopt complicated model structures such as deep neural networks. While this helps with the model performance, the lack of system explainability caused by these nearly blackbox models also raises concerns and potentially weakens the users’ trust in the system. Existing work on explainable recommendation mostly focuses on designing interpretable model structures to generate model-intrinsic explanations. However, most of them have complex structures, and it is difficult to directly apply these designs onto existing recommendation applications due to the effectiveness and efficiency concerns. However, while there have been some studies on explaining recommendation models without knowing their internal structures (i.e., model-agnostic explanations), these methods have been criticized for not reflecting the actual reasoning process of the recommendation model or, in other words,faithfulness. How to develop model-agnostic explanation methods and evaluate them in terms of faithfulness is mostly unknown. In this work, we propose a reusable evaluation pipeline for model-agnostic explainable recommendation. Our pipeline evaluates the quality of model-agnostic explanation from the perspectives of faithfulness and scrutability. We further propose a model-agnostic explanation framework for recommendation and verify it with the proposed evaluation pipeline. Extensive experiments on public datasets demonstrate that our model-agnostic framework is able to generate explanations that are faithful to the recommendation model. We additionally provide quantitative and qualitative study to show that our explanation framework could enhance the scrutability of blackbox recommendation model. With proper modification, our evaluation pipeline and model-agnostic explanation framework could be easily migrated to existing applications. Through this work, we hope to encourage the community to focus more on faithfulness evaluation of explainable recommender systems. Zhichao Xu 0001, Hansi Zeng, Juntao Tan, Zuohui Fu, Yongfeng Zhang 0003, Qingyao Ai |
ACM Trans. Inf. Syst. | 4 |
| 2022 | Dynamic Causal Collaborative FilteringabstractCausal graph, as an effective and powerful tool for causal modeling, is usually assumed as a Directed Acyclic Graph (DAG). However, recommender systems usually involve feedback loops, defined as the cyclic process of recommending items, incorporating user feedback in model updates, and repeating the procedure. As a result, it is important to incorporate loops into the causal graphs to accurately model the dynamic and iterative data generation process for recommender systems. However, feedback loops are not always beneficial since over time they may encourage more and more narrowed content exposure, which if left unattended, may results in echo chambers. As a result, it is important to understand when the recommendations will lead to echo chambers and how to mitigate echo chambers without hurting the recommendation performance. Juntao Tan, Zuohui Fu, Jianchao Ji, Shelby Heinecke, Yongfeng Zhang 0003 |
CIKM | 3 |
| 2022 | D-HYPR: Harnessing Neighborhood Modeling and Asymmetry Preservation for Digraph Representation LearningabstractDigraph Representation Learning (DRL) aims to learn representations for directed homogeneous graphs (digraphs). Prior work in DRL is largely constrained (e.g., limited to directed acyclic graphs), or has poor generalizability across tasks (e.g., evaluated solely on one task). Most Graph Neural Networks (GNNs) exhibit poor performance on digraphs due to the neglect of modeling neighborhoods and preserving asymmetry. In this paper, we address these notable challenges by leveraging hyperbolic collaborative learning from multi-ordered and partitioned neighborhoods, and regularizers inspired by socio-psychological factors. Our resulting formalism, Digraph Hyperbolic Networks (D-HYPR) -- albeit conceptually simple -- generalizes to digraphs where cycles and non-transitive relations are common, and is applicable to multiple downstream tasks including node classification, link presence prediction, and link property prediction. In order to assess the effectiveness of D-HYPR, extensive evaluations were performed across 8 real-world digraph datasets involving 21 prior techniques. D-HYPR statistically significantly outperforms the current state of the art. We release our code at https://github.com/hongluzhou/dhypr Honglu Zhou, Advith Chegu, Samuel S. Sohn, Zuohui Fu, Gerard de Melo, Mubbasir Kapadia |
CIKM | 4 |
| 2022 | Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)abstractFor a long time, different recommendation tasks require designing task-specific architectures and training objectives. As a result, it is hard to transfer the knowledge and representations from one task to another, thus restricting the generalization ability of existing recommendation approaches. To deal with such issues, considering that language can describe almost anything and language grounding is a powerful medium to represent various problems or tasks, we present a flexible and unified text-to-text paradigm called “Pretrain, Personalized Prompt, and Predict Paradigm” (P5) for recommendation, which unifies various recommendation tasks in a shared framework. In P5, all data such as user-item interactions, user descriptions, item metadata, and user reviews are converted to a common format — natural language sequences. The rich information from natural language assists P5 to capture deeper semantics for personalization and recommendation. Specifically, P5 learns different tasks with the same language modeling objective during pretraining. Thus, it serves as the foundation model for various downstream recommendation tasks, allows easy integration with other modalities, and enables instruction-based recommendation. P5 advances recommender systems from shallow model to deep model to big model, and will revolutionize the technical form of recommender systems towards universal recommendation engine. With adaptive personalized prompt for different users, P5 is able to make predictions in a zero-shot or few-shot manner and largely reduces the necessity for extensive fine-tuning. On several benchmarks, we conduct experiments to show the effectiveness of P5. To help advance future research on Recommendation as Language Processing (RLP), Personalized Foundation Models (PFM), and Universal Recommendation Engine (URE), we release the source code, dataset, prompts, and pretrained P5 model at https://github.com/jeykigung/P5. Shijie Geng, Shuchang Liu 0001, Zuohui Fu, Yingqiang Ge, Yongfeng Zhang 0003 |
RecSys | 3 |
| 2022 | Explainable Fairness in RecommendationabstractExisting research on fairness-aware recommendation has mainly focused on the quantification of fairness and the development of fair recommendation models, neither of which studies a more substantial problem--identifying the underlying reason of model disparity in recommendation. This information is critical for recommender system designers to understand the intrinsic recommendation mechanism and provides insights on how to improve model fairness to decision makers. Fortunately, with the rapid development of Explainable AI, we can use model explainability to gain insights into model (un)fairness. In this paper, we study the problem ofexplainable fairness, which helps to gain insights about why a system is fair or unfair, and guides the design of fair recommender systems with a more informed and unified methodology. Particularly, we focus on a common setting with feature-aware recommendation and exposure unfairness, but the proposed explainable fairness framework is general and can be applied to other recommendation settings and fairness definitions. We propose a Counterfactual Explainable Fairness framework, called CEF, which generates explanations about model fairness that can improve the fairness without significantly hurting the performance. The CEF framework formulates an optimization problem to learn the "minimal'' change of the input features that changes the recommendation results to a certain level of fairness. Based on the counterfactual recommendation result of each feature, we calculate an explainability score in terms of the fairness-utility trade-off to rank all the feature-based explanations, and select the top ones as fairness explanations. Experimental results on several real-world datasets validate that our method is able to effectively provide explanations to the model disparities and these explanations can achieve better fairness-utility trade-off when using them for recommendation than all the baselines. Yingqiang Ge, Juntao Tan, Yinglong Xia, Jiebo Luo 0001, Shuchang Liu 0001, Zuohui Fu, Shijie Geng, Zelong Li 0001, Yongfeng Zhang 0003 |
SIGIR | 7 |
| 2022 | Path Language Modeling over Knowledge Graphsfor Explainable RecommendationabstractTo facilitate human decisions with credible suggestions, personalized recommender systems should have the ability to generate corresponding explanations while making recommendations. Knowledge graphs (KG), which contain comprehensive information about users and products, are widely used to enable this. By reasoning over a KG in a node-by-node manner, existing explainable models provide a KG-grounded path for each user-recommended item. Such paths serve as an explanation and reflect the historical behavior pattern of the user. However, not all items can be reached following the connections within the constructed KG under finite hops. Hence, previous approaches are constrained by a recall bias in terms of existing connectivity of KG structures. To overcome this, we propose a novel Path Language Modeling Recommendation (PLM-Rec) framework, learning a language model over KG paths consisting of entities and edges. Through path sequence decoding, PLM-Rec unifies recommendation and explanation in a single step and fulfills them simultaneously. As a result, PLM-Rec not only captures the user behaviors but also eliminates the restriction to pre-existing KG connections, thereby alleviating the aforementioned recall bias. Moreover, the proposed technique makes it possible to conduct explainable recommendation even when the KG is sparse or possesses a large number of relations. Experiments and extensive ablation studies on three Amazon e-commerce datasets demonstrate the effectiveness and explainability of the PLM-Rec framework. Shijie Geng, Zuohui Fu, Juntao Tan, Yingqiang Ge, Gerard de Melo, Yongfeng Zhang 0003 |
WWW | 2 |
| 2022 | Learning and Evaluating Graph Neural Network Explanations based on Counterfactual and Factual ReasoningabstractStructural data well exists in Web applications, such as social networks in social media, citation networks in academic websites, and threads data in online forums. Due to the complex topology, it is difficult to process and make use of the rich information within such data. Graph Neural Networks (GNNs) have shown great advantages on learning representations for structural data. However, the non-transparency of the deep learning models makes it non-trivial to explain and interpret the predictions made by GNNs. Meanwhile, it is also a big challenge to evaluate the GNN explanations, since in many cases, the ground-truth explanations are unavailable. Juntao Tan, Shijie Geng, Zuohui Fu, Yingqiang Ge, Yunqi Li 0003, Yongfeng Zhang 0003 |
WWW | 3 |
| 2021 | Popcorn: Human-in-the-loop Popularity Debiasing in Conversational Recommender SystemsabstractRecent conversational recommender systems (CRS) provide a promising solution to accurately capture a user's preferences by communicating with users in natural language to interactively guide them while pro-actively eliciting their current interests. Previous research on this mainly focused on either learning a supervised model with semantic features extracted from the user's responses, or training a policy network to control the dialogue state. However, none of them has considered the issue of popularity bias in a CRS. This paper proposes a human-in-the-loop popularity debiasing framework that integrates real-time semantic understanding of open-ended user utterances as well as historical records, while also effectively managing the dialogue with the user. This allows the CRS to balance the recommendation performance as well as the item popularity so as to avoid the well-known "long-tail'' effect. We demonstrate the effectiveness of our approach via experiments on two conversational recommendation datasets, and the results confirm that our proposed approach achieves high-accuracy recommendation while mitigating popularity bias. Zuohui Fu, Yikun Xian, Shijie Geng, Gerard de Melo, Yongfeng Zhang 0003 |
CIKM | 1 |
| 2021 | EXACTA: Explainable Column AnnotationabstractColumn annotation, the process of annotating tabular columns with labels, plays a fundamental role in digital marketing data governance. It has a direct impact on how customers manage their data and facilitates compliance with regulations, restrictions, and policies applicable to data use. Despite substantial gains in accuracy brought by recent deep learning-driven column annotation methods, their incapability of explaining why columns are matched with particular target labels has drawn concern, due to the black-box nature of deep neural networks. Such explainability is of particular importance in industrial marketing scenarios, where data stewards need to quickly verify and calibrate the annotation results to ascertain the correctness of downstream applications. This work sheds new light on the explainable column annotation problem, the first of its kind column annotation task. To achieve this, we propose a new approach called EXACTA, which conducts multi-hop knowledge graph reasoning using inverse reinforcement learning to find a path from a column to a potential target label while ensuring both annotation performance and explainability. We experiment on four benchmarks, both publicly available and real-world ones, and undertake a comprehensive analysis on the explainability. The results suggest that our method not only provides competitive annotation performance compared with existing deep learning-based models, but more importantly, produces faithfully explainable paths for annotated columns to facilitate human examination. Yikun Xian, Handong Zhao, Tak Yeon Lee, Sungchul Kim, Ryan Rossi, Zuohui Fu, Gerard de Melo, S. Muthukrishnan 0001 |
KDD | 6 |
| 2021 | HOOPS: Human-in-the-Loop Graph Reasoning for Conversational RecommendationabstractThere is increasing recognition of the need for human-centered AI that learns from human feedback. However, most current AI systems focus more on the model design, but less on human participation as part of the pipeline. In this work, we propose a Human-in-the-Loop (HitL) graph reasoning paradigm and develop a corresponding dataset named HOOPS for the task of KG-driven conversational recommendation. Specifically, we first construct a KG interpreting diverse user behaviors and identify pertinent attribute entities for each user--item pair. Then we simulate the conversational turns reflecting the human decision making process of choosing suitable items tracing the KG structures transparently. We also provide a benchmark method with reported performance on the dataset to ascertain the feasibility of HitL graph reasoning for recommendation using our developed dataset, and show that it provides novel opportunities for the research community. Zuohui Fu, Yikun Xian, Yaxin Zhu, Zelong Li 0001, Gerard de Melo, Yongfeng Zhang 0003 |
SIGIR | 1 |
| 2021 | FedCT: Federated Collaborative Transfer for RecommendationabstractWhen a user starts exploring items from a new area of an e-commerce system, cross-domain recommendation techniques come into help by transferring the abundant knowledge from the user's familiar domains to this new domain. However, this solution usually requires direct information sharing between service providers on the cloud which may not always be available and brings privacy concerns. In this paper, we show that one can overcome these concerns through learning on edge devices such as smartphones and laptops. The cross-domain recommendation problem is formalized under a decentralized computing environment with multiple domain servers. And we identify two key challenges for this setting: the unavailability of direct transfer and the heterogeneity of the domain-specific user representations. We then propose to learn and maintain a decentralized user encoding on each user's personal space. The optimization follows a variational inference framework that maximizes the mutual information between the user's encoding and the domain-specific user information from all her interacted domains. Empirical studies on real-world datasets exhibit the effectiveness of our proposed framework on recommendation tasks and its superiority over domain-pairwise transfer models. The resulting system offers reduced communication cost and an efficient inference mechanism that does not depend on the number of involved domains, and it allows flexible plugin of domain-specific transfer models without significant interference on other domains. Shuchang Liu 0001, Zuohui Fu, Yongfeng Zhang 0003, Amélie Marian |
SIGIR | 4 |
| 2021 | WSDM 2021 Tutorial on Conversational Recommendation SystemsabstractRecent years have witnessed the emerging of conversational systems, including both physical devices and mobile-based applications. Both the research community and industry believe that conversational systems will have a major impact on human-computer interaction, and specifically, the IR/DM/RecSys communities have begun to explore Conversational Recommendation Systems. Conversational recommendation aims at finding or recommending the most relevant information (e.g., web pages, answers, movies, products) for users based on textual- or spoken-dialogs, through which users can communicate with the system more efficiently using natural language conversations. Due to users' constant need to look for information to support both work and daily life, conversational recommendation system will be one of the key techniques towards an intelligent web. The tutorial focuses on the foundations and algorithms for conversational recommendation, as well as their applications in real-world systems such as search engine, e-commerce and social networks. The tutorial aims at introducing and communicating conversational recommendation methods to the community, as well as gathering researchers and practitioners interested in this research direction for discussions, idea communications, and research promotions. Zuohui Fu, Yikun Xian, Yongfeng Zhang 0003, Yi Zhang 0001 |
WSDM | 1 |
| 2021 | User-oriented Fairness in RecommendationabstractAs a highly data-driven application, recommender systems could be affected by data bias, resulting in unfair results for different data groups, which could be a reason that affects the system performance. Therefore, it is important to identify and solve the unfairness issues in recommendation scenarios. Yunqi Li 0003, Hanxiong Chen, Zuohui Fu, Yingqiang Ge, Yongfeng Zhang 0003 |
WWW | 3 |
| 2021 | Efficient Non-Sampling Knowledge Graph EmbeddingabstractKnowledge Graph (KG) is a flexible structure that is able to describe the complex relationship between data entities. Currently, most KG embedding models are trained based on negative sampling, i.e., the model aims to maximize some similarity of the connected entities in the KG, while minimizing the similarity of the sampled disconnected entities. Negative sampling helps to reduce the time complexity of model learning by only considering a subset of negative instances, which may fail to deliver stable model performance due to the uncertainty in the sampling procedure. To avoid such deficiency, we propose a new framework for KG embedding—Efficient Non-Sampling Knowledge Graph Embedding (NS-KGE). The basic idea is to consider all of the negative instances in the KG for model learning, and thus to avoid negative sampling. The framework can be applied to square-loss based knowledge graph embedding models or models whose loss can be converted to a square loss. A natural side-effect of this non-sampling strategy is the increased computational complexity of model learning. To solve the problem, we leverage mathematical derivations to reduce the complexity of non-sampling loss function, which eventually provides us both better efficiency and better accuracy in KG embedding compared with existing models. Experiments on benchmark datasets show that our NS-KGE framework can achieve a better performance on efficiency and accuracy over traditional negative sampling based models, and that the framework is applicable to a large class of knowledge graph embedding models. Zelong Li 0001, Jianchao Ji, Zuohui Fu, Yingqiang Ge, Chong Chen 0001, Yongfeng Zhang 0003 |
WWW | 3 |
| 2020 | CAFE: Coarse-to-Fine Neural Symbolic Reasoning for Explainable RecommendationabstractRecent research explores incorporating knowledge graphs (KG) into e-commerce recommender systems, not only to achieve better recommendation performance, but more importantly to generate explanations of why particular decisions are made. This can be achieved by explicit KG reasoning, where a model starts from a user node, sequentially determines the next step, and walks towards an item node of potential interest to the user. However, this is challenging due to the huge search space, unknown destination, and sparse signals over the KG, so informative and effective guidance is needed to achieve a satisfactory recommendation quality. To this end, we propose a CoArse-to-FinE neural symbolic reasoning approach (CAFE). It first generates user profiles as coarse sketches of user behaviors, which subsequently guide a path-finding process to derive reasoning paths for recommendations as fine-grained predictions. User profiles can capture prominent user behaviors from the history, and provide valuable signals about which kinds of path patterns are more likely to lead to potential items of interest for the user. To better exploit the user profiles, an improved path-finding algorithm called Profile-guided Path Reasoning (PPR) is also developed, which leverages an inventory of neural symbolic reasoning modules to effectively and efficiently find a batch of paths over a large-scale KG. We extensively experiment on four real-world benchmarks and observe substantial gains in the recommendation performance compared with state-of-the-art methods. Yikun Xian, Zuohui Fu, Handong Zhao, Yingqiang Ge, Xu Chen 0017, Qiaoying Huang, Shijie Geng, Zhou Qin 0001, Gerard de Melo, S. Muthukrishnan 0001, Yongfeng Zhang 0003 |
CIKM | 2 |
| 2020 | Tutorial on Conversational Recommendation SystemsabstractRecent years have witnessed the emerging of conversational systems, including both physical devices and mobile-based applications. Both the research community and industry believe that conversational systems will have a major impact on human-computer interaction, and specifically, the RecSys community has begun to explore Conversational Recommendation Systems. Conversational recommendation aims at finding or recommending the most relevant information (e.g., web pages, answers, movies, products) for users based on textual- or spoken-dialogs, through which users can communicate with the system more efficiently using natural language conversations. Due to users’ constant need to look for information to support both work and daily life, conversational recommendation system will be one of the key techniques towards an intelligent web. The tutorial focuses on the foundations and algorithms for conversational recommendation, as well as their applications in real-world systems such as search engine, e-commerce and social networks. The tutorial aims at introducing and communicating conversational recommendation methods to the community, as well as gathering researchers and practitioners interested in this research direction for discussions, idea communications, and research promotions. Zuohui Fu, Yikun Xian, Yongfeng Zhang 0003, Yi Zhang 0001 |
RecSys | 1 |
| 2020 | Leveraging Adversarial Training in Self-Learning for Cross-Lingual Text ClassificationabstractIn cross-lingual text classification, one seeks to exploit labeled data from one language to train a text classification model that can then be applied to a completely different language. Recent multilingual representation models have made it much easier to achieve this. Still, there may still be subtle differences between languages that are neglected when doing so. To address this, we present a semi- supervised adversarial training process that minimizes the maximal loss for label-preserving input perturbations. The resulting model then serves as a teacher to induce labels for unlabeled target lan- guage samples that can be used during further adversarial training, allowing us to gradually adapt our model to the target language. Compared with a number of strong baselines, we observe signifi- cant gains in effectiveness on document and intent classification for a diverse set of languages. Xin Dong 0010, Yaxin Zhu, Zuohui Fu, Dongkuan Xu, Sen Yang 0002, Gerard de Melo |
SIGIR | 4 |
| 2020 | Fairness-Aware Explainable Recommendation over Knowledge GraphsabstractThere has been growing attention on fairness considerations recently, especially in the context of intelligent decision making systems. For example, explainable recommendation systems may suffer from both explanation bias and performance disparity. We show that inactive users may be more susceptible to receiving unsatisfactory recommendations due to their insufficient training data, and that their recommendations may be biased by the training records of active users due to the nature of collaborative filtering, which leads to unfair treatment by the system. In this paper, we analyze different groups of users according to their level of activity, and find that bias exists in recommendation performance between different groups. Empirically, we find that such performance gap is caused by the disparity of data distribution, specifically the knowledge graph path distribution in this work. We propose a fairness constrained approach via heuristic re-ranking to mitigate this unfairness problem in the context of explainable recommendation over knowledge graphs. We experiment on several real-world datasets with state-of-the-art knowledge graph-based explainable recommendation algorithms. The promising results show that our algorithm is not only able to provide high-quality explainable recommendations, but also reduces the recommendation unfairness in several aspects. Zuohui Fu, Yikun Xian, Ruoyuan Gao, Jieyu Zhao 0004, Qiaoying Huang, Yingqiang Ge, Shijie Geng, Chirag Shah 0001, Yongfeng Zhang 0003, Gerard de Melo |
SIGIR | 1 |
| 2020 | Learning Personalized Risk Preferences for RecommendationabstractThe rapid growth of e-commerce has made people accustomed to shopping online. Before making purchases on e-commerce websites, most consumers tend to rely on rating scores and review information to make purchase decisions. With this information, they can infer the quality of products to reduce the risk of purchase. Specifically, items with high rating scores and good reviews tend to be less risky, while items with low rating scores and bad reviews might be risky to purchase. On the other hand, the purchase behaviors will also be influenced by consumers' tolerance of risks, known as the risk attitudes. Economists have studied risk attitudes for decades. These studies reveal that people are not always rational enough when making decisions, and their risk attitudes may vary in different circumstances. Yingqiang Ge, Shuchang Liu 0001, Zuohui Fu, Fei Sun 0001, Yongfeng Zhang 0003 |
SIGIR | 4 |
| 2019 | Reinforcement Knowledge Graph Reasoning for Explainable RecommendationabstractRecent advances in personalized recommendation have sparked great interest in the exploitation of rich structured information provided by knowledge graphs. Unlike most existing approaches that only focus on leveraging knowledge graphs for more accurate recommendation, we aim to conduct explicit reasoning with knowledge for decision making so that the recommendations are generated and supported by an interpretable causal inference procedure. To this end, we propose a method called Policy-Guided Path Reasoning (PGPR), which couples recommendation and interpretability by providing actual paths in a knowledge graph. Our contributions include four aspects. We first highlight the significance of incorporating knowledge graphs into recommendation to formally define and interpret the reasoning process. Second, we propose a reinforcement learning (RL) approach featured by an innovative soft reward strategy, user-conditional action pruning and a multi-hop scoring function. Third, we design a policy-guided graph search algorithm to efficiently and effectively sample reasoning paths for recommendation. Finally, we extensively evaluate our method on several large-scale real-world benchmark datasets, obtaining favorable results compared with state-of-the-art methods. Yikun Xian, Zuohui Fu, S. Muthukrishnan 0001, Gerard de Melo, Yongfeng Zhang 0003 |
SIGIR | 2 |
| 2019 | Maximizing Marginal Utility per Dollar for Economic RecommendationabstractUnderstanding the economic nature of consumer decisions in e-Commerce is important to personalized recommendation systems. Established economic theories claim that informed consumers always attempt to maximize their utility by choosing the items of the largest marginal utility per dollar (MUD) within their budgets. For example, gaining 5 dollars of extra benefit by spending 10 dollars makes a consumer much more satisfied than having the same amount of extra benefit by spending 20 dollars, although the second product may have higher absolute utility value. Meanwhile, making purchases online may be risky decisions that could cause dissatisfaction. For example, people may give low ratings towards purchased items that they thought they would like when placing the order. Therefore, the design of recommender systems should also take users' risk attitudes into consideration to better learn consumer behaviors. Yingqiang Ge, Shuchang Liu 0001, Shijie Geng, Zuohui Fu, Yongfeng Zhang 0003 |
WWW | 5 |