Recommendations usually focus on immediate accuracy metrics like Click-Through Rate (CTR), ignoring user long-term metrics. User retention, which reflects the percentage of today’s users who will return to the system in the next few days, should be paid more attention to. However, most existing methods did not focus on user retention, since their complexity and uncertainty make it extremely hard to discover why a user will or will not return to a system. Recently, a few pioneers have optimized user retention, focusing solely on accuracy without delving into its underlying rationale. This is primarily due to the absence of explicit supervised signals. In this work, we design a Behavior-wise Contrastive Multi-Instance Learning (BCMIL) module, which jointly models clicked and impressed items to capture interpretable user retention. Specifically, we conduct in-depth analyses in real-world scenarios to discover implicit retention-related supervised signals. To model these signals, we design a Forward Supervised Signals Extractor (FSSE) that utilizes a heterogeneous graph, enhancing the reliability of user retention. To mitigate randomness and uncertainty, we propose a Backward Supervised Signals Stabilizer (BSSS) that utilizes overlooked label-part behaviors within each training window to retrospectively guide the training process. Offline and online evaluations of an industrial system verify the effectiveness of our methods.

Recommender system (RS) aims to capture personalized preferences from massive user behaviors, making them pivotal in the era of information explosion. However, the presence of “information cocoons,” interaction sparsity, cold-start problem, and feedback loops inherent in RS make users interact with a limited number of items. Conventional recommendation algorithms typically focus on the positive historical behaviors, while neglecting the essential role of negative feedback in user preference understanding. As a promising but easy-to-ignored area, negative sampling is proficient in revealing the genuine negative aspect inherent in user behaviors, emerging as an inescapable procedure in RS. In this survey, we first discuss existing user feedback, the critical role of negative sampling and the optimization objectives in RS, and thoroughly analyze challenges that consistently impede its progress. Then, we conduct an extensive literature review on the existing negative sampling strategies in RS and classify them into five categories with their discrepant techniques. Finally, we detail the insights of the tailored negative sampling strategies in diverse RS scenarios and outline an overview of the prospective research directions toward which the community may engage and benefit.

Large Language Models (LLMs) have emerged as a new paradigm for recommendation by converting interacted item history into language modeling. However, constrained by the limited context length of LLMs, existing approaches have to truncate item history in the prompt, focusing only on recent interactions and sacrificing the ability to model long-term history. To enable LLMs to model long histories, we pursue a concise embedding representation for items and sessions. In the LLM embedding space, we construct an item's embedding by aggregating its textual token embeddings; similarly, we construct a session's embedding by aggregating its item embeddings. While efficient, this way poses two challenges since it ignores the temporal significance of user interactions and LLMs do not natively interpret our custom embeddings. To overcome these, we propose PatchRec, a multi-grained patch training method consisting of two stages: (1) Patch Pre-training, which familiarizes LLMs with aggregated embeddings -- patches, and (2) Patch Fine-tuning, which enables LLMs to capture time-aware significance in interaction history. Extensive experiments show that PatchRec effectively models longer behavior histories with improved efficiency. This work facilitates the practical use of LLMs for modeling long behavior histories.

Recently, many efforts have been devoted to building effective sequential recommenders.Despite their effectiveness, these methods typically develop a single model to serve all users.However, our empirical studies reveal that different sequential encoders have intrinsic architectural biases and tend to focus on specific behavioral patterns, i.e., particular frequency range of user behavior sequences.For example, the Self-Attention module is essentially a low-pass filter, focusing on low-frequency information while neglecting the high-frequency details.This evidently limits their ability to capture diverse user patterns, leading to suboptimal recommendations.To tackle this problem, we present FamouSRec, a Frequency-Augmented Mixture-of-Heterogeneous-Experts Framework for personalized Recommendations.Our approach builds an MoEbased recommender system, integrating the strengths of various experts to achieve diversified user modeling.For developing the MoE framework, as the key to our approach, we instantiate experts with various model architectures, aiming to leverage their inherent architectural biases and capture diverse behavioral patterns.For selecting appropriate experts to serve individuals, we introduce a frequency-augmented router.It first identifies frequency components in user behavior sequences that are suited for expert encoding, and then conducts customized routing based on the informativeness of these components.Building on this framework, we further propose two novel contrastive tasks to enhance expert

With the thriving of the pre-trained language model (PLM) widely verified in various NLP tasks, pioneer efforts attempt to explore the possible cooperation of the general textual information in PLM with the personalized behavioral information in user historical behavior sequences to enhance sequential recommendation (SR). However, despite the commonalities of input format and task goal, there are huge gaps between the behavioral and textual information, which obstruct thoroughly modeling SR as language modeling via PLM. To bridge the gap, we propose a novel unified pre-trained language model enhanced sequential recommendation (UPSR) that thoroughly transfers the next item prediction task to a text generation task, aiming to build a unified pre-trained recommendation model for multi-domain recommendation tasks. We formally design five key indicators, namely naturalness, domain consistency, informativeness, noise and ambiguity, and text length, to guide the text \(\rightarrow\) item adaptation (selecting appropriate text to form the item textual representation) and behavior sequence \(\rightarrow\) text sequence adaptation (transferring the sequence of item textual representations into a text sequence) differently for pre-training and fine-tuning stages, which are essential but under-explored by previous works. In experiments, we conduct extensive evaluations on seven datasets with both supervised and zero-shot settings and achieve the overall best performance. Comprehensive model analyses also provide valuable insights for behavior modeling via PLM, shedding light on large pre-trained recommendation models. The source codes will be released in the future.

Classical sequential recommendation models generally adopt ID embeddings to store knowledge learned from user historical behaviors and represent items. However, these unique IDs are challenging to be transferred to new domains. With the thriving of pre-trained language model (PLM), some pioneer works adopt PLM for pre-trained recommendation, where modality information is considered universal across domains via PLM. Unfortunately, the behavioral information in ID embeddings is verified to currently dominate in recommendation compared to modality information and thus limits these models’ performance. In this work, we propose a novel ID-centric recommendation pre-training paradigm (IDP), which directly transfers informative ID embeddings learned in pre-training domains to item representations in new domains. Specifically, in pre-training stage, besides the ID-based sequential recommendation model, we also build a Cross-domain ID-matcher (CDIM) learned by both behavioral and modality information. In the tuning stage, modality information of new domain items is regarded as a cross-domain bridge built by CDIM. They first adopted to retrieve behaviorally and semantically similar items from pre-training domains using CDIM. Next, these retrieved items’ pre-trained ID embeddings are directly adopted to generate downstream new items’ embeddings. Through extensive experiments on real-world datasets, we demonstrate that our proposed model significantly outperforms all baselines.

The graph-based recommendation has achieved great success in recent years. However, most existing graph-based recommendations focus on capturing user preference based on positive edges/feedback, while ignoring negative edges/feedback (e.g., dislike, low rating) that widely exist in real-world recommender systems. How to utilize negative feedback in graph-based recommendations still remains underexplored. In this study, we first conducted a comprehensive experimental analysis and found that (1) existing graph neural networks are not well-suited for modeling negative feedback, which acts as a high-frequency signal in a user-item graph. (2) The graph-based recommendation suffers from the representation degeneration problem. Based on the two observations, we propose a novel model that models positive and negative feedback from a frequency filter perspective called Dual-frequency Graph Neural Network for Sign-aware Recommendation (DFGNN). Specifically, in DFGNN, the designed dual-frequency graph filter (DGF) captures both low-frequency and high-frequency signals that contain positive and negative feedback. Furthermore, the proposed signed graph regularization is applied to maintain the user/item embedding uniform in the embedding space to alleviate the representation degeneration problem. Additionally, we conduct extensive experiments on real-world datasets and demonstrate the effectiveness of the proposed model. Codes of our model will be released upon acceptance.

Multi-modal recommender systems (MRSs) are pivotal in diverse online web platforms and have garnered considerable attention in recent years. However, previous studies overlook the challenges of (1)noisy multi-modal content, (2) noisy user feedback, and (3) aligning multi-modal content and user feedback. To tackle these challenges, we propose Denoising and Aligning Multi-modal Recommender System (DA-MRS). To mitigate noise in multi-modal content, DA-MRS first constructs item-item graphs determined by consistent content similarity across modalities. To denoise user feedback, DA-MRS associates the probability of observed feedback with multi-modal content and devises a denoised BPR loss. Furthermore, DA-MRS implements Alignment guided by User preference to enhance task-specific item representation and Alignment guided by graded Item relations to provide finer-grained alignment. Extensive experiments verify that DA-MRS is a plug-and-play framework and achieves significant and consistent improvements across various datasets, backbone models, and noisy scenarios.

Sequential recommendation (SR) has seen significant advancements with the help of Pre-trained Language Models (PLMs). Some PLM-based SR models directly use PLM to encode user historical behavior’s text sequences to learn user representations, while there is seldom an in-depth exploration of the capability and suitability of PLM in behavior sequence modeling. In this work, we first conduct extensive model analyses between PLMs and PLM-based SR models, discovering great underutilization and parameter redundancy of PLMs in behavior sequence modeling. Inspired by this, we explore different lightweight usages of PLMs in SR, aiming to maximally stimulate the ability of PLMs for SR while satisfying the efficiency and usability demands of practical systems. We discover that adopting behavior-tuned PLMs for item initializations of conventional ID-based SR models is the most economical framework of PLM-based SR, which would not bring in any additional inference cost but could achieve a dramatic performance boost compared with the original version. Extensive experiments on five datasets show that our simple and universal framework leads to significant improvement compared to classical SR and SOTA PLM-based SR models without additional inference costs. Our code can be found in https://github.com/777pomingzi/Rethinking-PLM-in-RS.

Conversational recommender systems (CRSs) are able to elicit user preferences through multi-turn dialogues. They typically incorporate external knowledge and pre-trained language models to capture the dialogue context. Most CRS approaches, trained on benchmark datasets, assume that the standard items and responses in these benchmarks are optimal. However, they overlook that users may express negative emotions with the standard items and may not feel emotionally engaged by the standard responses. This issue leads to a tendency to replicate the logic of recommenders in the dataset instead of aligning with user needs. To remedy this misalignment, we introduce empathy within a CRS. With empathy we refer to a system’s ability to capture and express emotions. We propose an empathetic conversational recommender (ECR) framework.

Past years, with the growth of smart-phones and applications, APP market has become an important mobile internet portal. As an important function in application market, APP search gains lots of attentions.However, mismatch between queries and APP is the most critical problem in APP search because of less text within term matching search engine. In this talk, we describe a semantic matching architecture in APP search--which mining topics and tags in big data. It enriches query and APP representations with topics and tags to achieve semantic matching in search. Some challenge must be considered: 1) How to extract tag-APP relationship from large web text. 2) How to use machine learning technologies to process de-noising and computing confidence. 3) How to hybrid ranking apps retrieved by different matching method. These will be introduced in some of our related works and as examples to describe how semantic matching is used in Tencent MyApp, an application market which serving hundreds of millions of users.