In this paper, we propose a novel elastic demand function that captures the price elasticity of demand in hotel occupancy prediction. We develop a price elasticity prediction model (PEM) with a competitive representation module and a multi-sequence fusion model to learn the dynamic price elasticity from a complex set of affecting factors. Moreover, a multi-task framework consisting of room- and hotel-level occupancy prediction tasks is introduced to PEM to alleviate the data sparsity issue. Extensive experiments on real-world datasets show that PEM outperforms other state-of-the-art methods for both occupancy prediction and dynamic pricing. PEM model has been successfully deployed at Fliggy and shown good performance in online hotel booking services.

Nowadays, artificial neural networks are widely used for users’ online travel planning. Personalized travel planning has many real applications and is affected by various factors, such as transportation type, intention destination estimation, budget limit and crowdness prediction. Among those factors, users’ intention destination prediction is an essential task in online travel platforms. The reason is that, the user may be interested in the travel plan only when the plan matches his real intention destination. Therefore, in this paper, we focus on predicting users’ intention destinations in online travel platforms. In detail, we act as online travel platforms (such as Fliggy and Airbnb) to recommend travel plans for users, and the plan consists of various vacation items including hotel package, scenic packages and so on. Predicting the actual intention destination in travel planning is challenging. Firstly, users’ intention destination is highly related to their travel status (e.g., planning for a trip or finishing a trip). Secondly, users’ actions (e.g. clicking, searching) over different product types (e.g. train tickets, visa application) have different indications in destination prediction. Thirdly, users may mostly visit the travel platforms just before public holidays, and thus user behaviors in online travel platforms are more sparse, low-frequency and long-period. Therefore, we propose a Deep Multi-Sequences fused neural Networks (DMSN) to predict intention destinations from fused multi-behavior sequences. Real datasets are used to evaluate the performance of our proposed DMSN models. Experimental results indicate that the proposed DMSN models can achieve high intention destination prediction accuracy.

Matching items for a user from a travel item pool of large cardinality have been the most important technology for increasing the business at Fliggy, one of the most popular online travel platforms (OTPs) in China. There are three major challenges facing OTPs: sparsity, diversity, and implicitness. In this paper, we present a novel Fliggy ITinerary-aware deep matching NETwork (FitNET) to address these three challenges. FitNET is designed based on the popular deep matching network, which has been successfully employed in many industrial recommendation systems, due to its effectiveness. The concept itinerary is firstly proposed under the context of recommendation systems for OTPs, which is defined as the list of unconsumed orders of a user. All orders in a user itinerary are learned as a whole, based on which the implicit travel intention of each user can be more accurately inferred. To alleviate the sparsity problem, users’ profiles are incorporated into FitNET. Meanwhile, a series of itinerary-aware attention mechanisms that capture the vital interactions between user’s itinerary and other input categories are carefully designed. These mechanisms are very helpful in inferring a user’s travel intention or preference, and handling the diversity in a user’s need. Further, two training objectives, i.e., prediction accuracy of user’s travel intention and prediction accuracy of user’s click behavior, are utilized by FitNET, so that these two objectives can be optimized simultaneously. An offline experiment on Fliggy production dataset with over 0.27 million users and 1.55 million travel items, and an online A/B test both show that FitNET effectively learns users’ travel intentions, preferences, and diverse needs, based on their itineraries and gains superior performance compared with state-of-the-art methods. FitNET now has been successfully deployed at Fliggy, serving major online traffic.