Auto-bidding systems are widely used in advertising to automatically determine bid values under constraints such as total budget and Return-on-Spend (RoS) targets. Existing works often assume that the value of an ad impression, such as the conversion rate, is known. This paper considers the more realistic scenario where the true value is unknown. We propose a novel method that uses conformal prediction to quantify the uncertainty of these values based on machine learning methods trained on historical bidding data with contextual features, without assuming the data are i.i.d. This approach is compatible with current industry systems that use machine learning to predict values. Building on prediction intervals, we introduce an adjusted value estimator derived from machine learning predictions, and show that it provides performance guarantees without requiring knowledge of the true value. We apply this method to enhance existing auto-bidding algorithms with budget and RoS constraints, and establish theoretical guarantees for achieving high reward while keeping RoS violations low. Empirical results on both simulated and real-world industrial datasets demonstrate that our approach improves performance while maintaining computational efficiency.

Creativity is the heart and soul of advertising services. Effective creatives can create a win-win scenario: advertisers each target users and achieve marketing objectives more effectively, users more quickly find products of interest, and platforms generate more advertising revenue. With the advent of AI-Generated Content, advertisers now can produce vast amounts of creative content at a minimal cost. The current challenge lies in how advertising systems can select the most pertinent creative in real-time for each user personally. Existing methods typically perform serial ranking of ads or creatives, limiting the creative module in terms of both effectiveness and efficiency. In this paper, we propose for the first time a novel architecture for online parallel estimation of ads and creatives ranking, as well as the corresponding offline joint optimization model. The online architecture enables sophisticated personalized creative modeling while reducing overall latency. The offline joint model for CTR estimation allows mutual awareness and collaborative optimization between ads and creatives. Additionally, we optimize the offline evaluation metrics for the implicit feedback sorting task involved in ad creative ranking. We conduct extensive experiments to compare ours with two state-of-the-art approaches. The results demonstrate the effectiveness of our approach in both offline evaluations and real-world advertising platforms online in terms of response time, CTR, and CPM.

Creating what-if stories requires reasoning about prior statements and possible outcomes of the changed conditions. One can easily generate coherent endings under new conditions, but it would be challenging for current systems to do it with minimal changes to the original story. Therefore, one major challenge is the trade-off between generating a logical story and rewriting with minimal-edits. In this paper, we propose EDUCAT, an editing-based unsupervised approach for counterfactual story rewriting. EDUCAT includes a target position detection strategy based on estimating causal effects of the what-if conditions, which keeps the causal invariant parts of the story. EDUCAT then generates the stories under fluency, coherence and minimal-edits constraints. We also propose a new metric to alleviate the shortcomings of current automatic metrics and better evaluate the trade-off. We evaluate EDUCAT on a public counterfactual story rewriting benchmark. Experiments show that EDUCAT achieves the best trade-off over unsupervised SOTA methods according to both automatic and human evaluation. The resources of EDUCAT are available at: https://github.com/jiangjiechen/EDUCAT.

Jingjing Xu, Hao Zhou, Chun Gan, Zaixiang Zheng, Lei Li. Proceedings of the 59th Annual Meeting of the Association for Computational Linguistics and the 11th International Joint Conference on Natural Language Processing (Volume 1: Long Papers). 2021.

Flux-switching permanent magnet (FSPM) machine is consist of a salient rotor and a salient stator with windings and magnets. Adding stator lamination bridge in segmented stator can simplify stator assembly significantly, which will be beneficial to manufacture and popularize the FSPM machine. Due to the doubly salient structure, the cogging torque in FSPM is larger than other traditional PM motors. In this paper, cogging torque of FSPM with stator lamination bridge is analyzed, and a novel short magnet (SM) structure is proposed to reduce the cogging torque by shortening the magnets. The simulation results indicate that shortening magnets reasonably can reduce the cogging torque at the cost of little output torque loss.