"Incentivized" advertising platforms allow mobile app developers to acquire new users by directly paying users to install and engage with mobile apps (e.g., create an account, make in-app purchases). Incentivized installs are banned by the Apple App Store and discouraged by the Google Play Store because they can manipulate app store metrics (e.g., install counts, appearance in top charts). Yet, many organizations still offer incentivized install services for Android apps. In this paper, we present the first study to understand the ecosystem of incentivized mobile app install campaigns in Android and its broader ramifications through a series of measurements. We identify incentivized install campaigns that require users to install an app and perform in-app tasks targeting manipulation of a wide variety of user engagement metrics (e.g., daily active users, user session lengths) and revenue. Our results suggest that these artificially inflated metrics can be effective in improving app store metrics as well as helping mobile app developers to attract funding from venture capitalists. Our study also indicates lax enforcement of the Google Play Store's existing policies to prevent these behaviors. It further motivates the need for stricter policing of incentivized install campaigns. Our proposed measurements can also be leveraged by the Google Play Store to identify potential policy violations.

Online social networks support a vibrant ecosystem of third-party apps that get access to personal information of a large number of users. Despite several recent high-profile incidents, methods to systematically detect data misuse by third-party apps on online social networks are lacking. We propose CanaryTrap to detect misuse of data shared with third-party apps. CanaryTrap associates a honeytoken to a user account and then monitors its unrecognized use via different channels after sharing it with the third-party app. We design and implement CanaryTrap to investigate misuse of data shared with third-party apps on Facebook. Specifically, we share the email address associated with a Facebook account as a honeytoken by installing a third-party app. We then monitor the received emails and use Facebook’s ad transparency tool to detect any unrecognized use of the shared honeytoken. Our deployment of CanaryTrap to monitor 1,024 Facebook apps has uncovered multiple cases of misuse of data shared with third-party apps on Facebook including ransomware, spam, and targeted advertising.

Third-party applications present a convenient way for attackers to orchestrate a large number of fake and compromised accounts on popular online social networks. Despite recent high-profile reports of third-party application abuse on popular online social networks, prior work lacks automated approaches for accurate and early detection of abusive applications. In this paper, we perform a longitudinal study of abusive third-party applications on Twitter that perform a variety of malicious and spam activities in violation of Twitter's Terms of Service (ToS). Our measurements spanning over a period of 16 months demonstrate an ongoing arms race between attackers continuously registering and abusing new applications and Twitter trying to detect them. We find that hundreds of thousands of abusive applications remain undetected by Twitter for several months while posting tens of millions of tweets. We propose a machine learning approach for accurate and early detection of abusive Twitter applications by analyzing their first few tweets. The evaluation shows that our machine learning approach can accurately detect abusive application with 92.7% precision and 87.0% recall by analyzing their first seven tweets. The deployment of our machine learning approach in the wild shows that attackers continue to abuse third-party applications despite Twitter's recent countermeasures targeting third-party applications.

Spammers use automated content spinning techniques to evade plagiarism detection by search engines. Text spinners help spammers in evading plagiarism detectors by automatically restructuring sentences and replacing words or phrases with their synonyms. Prior work on spun content detection relies on the knowledge about the dictionary used by the text spinning software. In this work, we propose an approach to detect spun content and its seed without needing the text spinner's dictionary. Our key idea is that text spinners introduce stylometric artifacts that can be leveraged for detecting spun documents. We implement and evaluate our proposed approach on a corpus of spun documents that are generated using a popular text spinning software. The results show that our approach can not only accurately detect whether a document is spun but also identify its source (or seed) document - all without needing the dictionary used by the text spinner.

We uncover a thriving ecosystem of large-scale reputation manipulation services on Facebook that leverage the principle of collusion. Collusion networks collect OAuth access tokens from colluding members and abuse them to provide fake likes or comments to their members. We carry out a comprehensive measurement study to understand how these collusion networks exploit popular third-party Facebook applications with weak security settings to retrieve OAuth access tokens. We infiltrate popular collusion networks using honeypots and identify more than one million colluding Facebook accounts by "milking" these collusion networks. We disclose our findings to Facebook and collaborate with them to implement a series of countermeasures that mitigate OAuth access token abuse without sacrificing application platform usability for third-party developers. These countermeasures remained in place until April 2017, after which Facebook implemented a set of unrelated changes in its infrastructure to counter collusion networks. We are the first to report and effectively mitigate large-scale OAuth access token abuse in the wild.

Online social networks offer convenient ways to reach out to large audiences. In particular, Facebook pages are increasingly used by businesses, brands, and organizations to connect with multitudes of users worldwide. As the number of likes of a page has become a de-facto measure of its popularity and profitability, an underground market of services artificially inflating page likes (“like farms ”) has emerged alongside Facebook’s official targeted advertising platform. Nonetheless, besides a few media reports, there is little work that systematically analyzes Facebook pages’ promotion methods. Aiming to fill this gap, we present a honeypot-based comparative measurement study of page likes garnered via Facebook advertising and from popular like farms. First, we analyze likes based on demographic, temporal, and social characteristics and find that some farms seem to be operated by bots and do not really try to hide the nature of their operations, while others follow a stealthier approach, mimicking regular users’ behavior. Next, we look at fraud detection algorithms currently deployed by Facebook and show that they do not work well to detect stealthy farms that spread likes over longer timespans and like popular pages to mimic regular users. To overcome their limitations, we investigate the feasibility of timeline-based detection of like farm accounts, focusing on characterizing content generated by Facebook accounts on their timelines as an indicator of genuine versus fake social activity. We analyze a wide range of features extracted from timeline posts, which we group into two main categories: lexical and non-lexical. We find that like farm accounts tend to re-share content more often, use fewer words and poorer vocabulary, and more often generate duplicate comments and likes compared to normal users. Using relevant lexical and non-lexical features, we build a classifier to detect like farms accounts that achieves a precision higher than 99% and a 93% recall.

Auto-surf and manual-surf traffic exchanges are an increasingly popular way of artificially generating website traffic. Previous research in this area has focused on the makeup, usage, and monetization of underground traffic exchanges. In this paper, we analyze the role of traffic exchanges as a vector for malware propagation. We conduct a measurement study of nine auto-surf and manual-surf traffic exchanges over several months. We present a first of its kind analysis of the different types of malware that are propagated through these traffic exchanges. We find that more than 26% of the URLs surfed on traffic exchanges contain malicious content. We further analyze different categories of malware encountered on traffic exchanges, including blacklisted domains, malicious JavaScript, malicious Flash, and malicious shortened URLs.