Visual generative models have achieved remarkable progress in synthesizing photorealistic images and videos, yet aligning their outputs with human preferences across critical dimensions remains a persistent challenge. Though reinforcement learning from human feedback offers promise for preference alignment, existing reward models for visual generation face limitations, including black-box scoring without interpretability and potentially resultant unexpected biases. We present VisionReward, a general framework for learning human visual preferences in both image and video generation. Specifically, we employ a hierarchical visual assessment framework to capture fine-grained human preferences, and leverages linear weighting to enable interpretable preference learning. Furthermore, we propose a multi-dimensional consistent strategy when using VisionReward as a reward model during preference optimization for visual generation. Experiments show that VisionReward can significantly outperform existing image and video reward models on both machine metrics and human evaluation. Notably, VisionReward surpasses VideoScore by 17.2% in preference prediction accuracy, and text-to-video models with VisionReward achieve a 31.6% higher pairwise win rate compared to the same models using VideoScore.

We present CogVideoX, a large-scale text-to-video generation model based on diffusion transformer, which can generate 10-second continuous videos that align seamlessly with text prompts, with a frame rate of 16 fps and resolution of 768 x 1360 pixels. Previous video generation models often struggled with limited motion and short durations. It is especially difficult to generate videos with coherent narratives based on text. We propose several designs to address these issues. First, we introduce a 3D Variational Autoencoder (VAE) to compress videos across spatial and temporal dimensions, enhancing both the compression rate and video fidelity. Second, to improve text-video alignment, we propose an expert transformer with expert adaptive LayerNorm to facilitate the deep fusion between the two modalities. Third, by employing progressive training and multi-resolution frame packing, CogVideoX excels at generating coherent, long-duration videos with diverse shapes and dynamic movements. In addition, we develop an effective pipeline that includes various pre-processing strategies for text and video data. Our innovative video captioning model significantly improves generation quality and semantic alignment. Results show that CogVideoX achieves state-of-the-art performance in both automated benchmarks and human evaluation. We publish the code and model checkpoints of CogVideoX along with our VAE model and video captioning model at https://github.com/THUDM/CogVideo.