Recommender systems have become increasingly important in navigating the vast amount of information and options available in various domains. By tailoring and personalizing recommendations to user preferences and interests, these systems improve the user experience, efficiency, and satisfaction. With a growing demand for transparency and understanding of recommendation outputs, explainable recommender systems have gained growing attention in recent years. Additionally, as user reviews could be considered the rationales behind why the user likes (or dislikes) the products, generating informative and reliable reviews alongside recommendations has thus emerged as a research focus in explainable recommendation. However, the model-generated reviews might contain factually inconsistent contents (i.e., the hallucination issue), which would thus compromise the recommendation rationales. To address this issue, we propose a contrastive learning framework to improve the faithfulness and factuality in explainable recommendation in this article. We further develop different strategies of generating positive and negative examples for contrastive learning, such as back-translation or synonym substitution for positive examples, and editing positive examples or utilizing model-generated texts for negative examples. Our proposed method optimizes the model to distinguish faithful explanations (i.e., positive examples) and unfaithful ones with factual errors (i.e., negative examples), which thus drives the model to generate faithful reviews as explanations while avoiding inconsistent contents. Extensive experiments and analysis on three benchmark datasets show that our proposed model outperforms other review generation baselines in faithfulness and factuality. In addition, the proposed contrastive learning component could be easily incorporated into other explainable recommender systems in a plug-and-play manner.

Contrastive learning has been extensively studied in sentence representation learning as it demonstrates effectiveness in various downstream applications, where the same sentence with different dropout masks (or other augmentation methods) is considered as positive pair while taking other sentences in the same mini-batch as negative pairs. However, these methods mostly treat all negative examples equally and overlook the different similarities between the negative examples and the anchors, which thus fail to capture the fine-grained semantic information of the sentences. To address this issue, we explicitly differentiate the negative examples by their similarities with the anchor, and thus propose a simple yet effective method SoftCSE that individualizes either the weight or temperature of each negative pair in the standard InfoNCE loss according to the similarities of the negative examples and the anchors. We further provide the theoretical analysis of our methods to show why and how SoftCSE works, including the optimal solution, gradient analysis and the connection with other loss. Empirically, we conduct extensive experiments on semantic textual similarity (STS) and transfer (TR) tasks, as well as text retrieval and reranking, where we observe significant performance improvements compared to strong baseline models.

Haojie Zhuang, Wei Emma Zhang, Leon Xie, Weitong Chen, Jian Yang, Quan Sheng. Proceedings of the 2024 Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers). 2024.