Outdoor art exhibitions are increasingly popular spaces for people to connect with art. With the rapid advancements in augmented reality and mixed reality, immersive technologies and digital augmentations are transforming how people experience art by incorporating animations and interactive elements. However, though commonly used, marker-based augmented reality approaches present limitations in large outdoor exhibitions, including tedious setups and restricted exploration freedom for users. To address these challenges, we present a markerless mobile AR application utilizing Geospatial tracking to augment murals and playfully enhance outdoor art exhibitions with dynamic animations and interactive features that target the space between exhibits. In this paper, we describe the development of the mobile AR application and explore various interaction concepts in a qualitative in-situ study with 10 participants. Findings demonstrate how our application can be utilized to create innovative, user-centered experiences in outdoor art settings.

This demo paper explores a possible way to construct a commercially viable 3D metaverse world, utilizing field studies and discusses tests to create a vibrant, user-attractive digital twin of a touristic city. A popular Austrian downtown will be digitally reimagined and integrated into the metaverse as a foundational case study. The creation of this digital double offers substantial potential for companies aiming to establish a metaverse presence, enabling local businesses to deliver an immersive, interactive customer experience through a virtual exploration of its streets and shops. Incorporating interactive elements, such as virtual shops, info points, and collectibles where users can explore and purchase products, is vital. This approach, providing an accurate, immersive, and interactive digital replica, facilitates a compelling user journey, encourages repeat visits, and offers businesses an effective means to engage customers in a richly interactive experience.