Device pairing in large Internet of Things (IoT) deployments is a challenge for device manufacturers and users. Bluetooth offers a comparably smooth trust on first use pairing experience. Bluetooth, though, is well-known for security flaws in the pairing process. In this paper, we analyze how Apple improves the security of Bluetooth pairing while still maintaining its usability and specification compliance. The proprietary protocol that resides on top of Bluetooth is called MagicPairing. It enables the user to pair a device once with Apple's ecosystem and then seamlessly use it with all their other Apple devices.