To obtain a foundational understanding of timeline algorithms and viral content in shaping public opinions, computer scientists started to study augmented versions of opinion formation models from sociology. In this paper, we generalize the popular Friedkin--Johnsen model to include the effects of external media sources on opinion formation. Our goal is to mathematically analyze the influence of biased media, arising from factors such as manipulated news reporting or the phenomenon of false balance. Within our framework, we examine the scenario of two opposing media sources, which do not adapt their opinions like ordinary nodes, and analyze the conditions and the number of periods required for radicalizing the opinions in the network. When both media sources possess equal influence, we theoretically characterize the final opinion configuration. In the special case where there is only a single media source present, we prove that media sources which do not adapt their opinions are significantly more powerful than those which do. Lastly, we conduct the experiments on real-world and synthetic datasets, showing that our theoretical guarantees closely align with experimental simulations.

Randomized rumor spreading processes diffuse information on an undirected graph and have been widely studied. In this work, we present a generic framework for analyzing a broad class of such processes on regular graphs. Our analysis is protocol-agnostic, as it only requires the expected proportion of newly informed vertices in each round to be bounded, and a natural negative correlation property. This framework allows us to analyze various protocols, including PUSH, PULL, and PUSH-PULL, thereby extending prior research. Unlike previous work, our framework accommodates message failures at any time $t\geq 0$ with a probability of $1-q(t)$, where the credibility $q(t)$ is any function of time. This enables us to model real-world scenarios in which the transmissibility of rumors may fluctuate, as seen in the spread of ``fake news'' and viruses. Additionally, our framework is sufficiently broad to cover dynamic graphs.

Consider a graph G and suppose that initially each node is colored either black or white. In the majority model, in each round all nodes simultaneously update their color to the most frequent color among their neighbors. Experiments on the graph data from the real world social networks (SNs) suggest that if an extremely small set of high-degree nodes, often referred to as the elites, all agree on a color, that color becomes the dominant color at the end of the process. We propose two countermeasures that can be adopted by individual nodes relatively easily and guarantee that the elites will not have this disproportionate power to engineer the dominant output color. The first countermeasure essentially requires each node to make some new connections at random, while the second one demands the nodes to be more reluctant towards changing their color. We verify their effectiveness and correctness both theoretically and experimentally. We also investigate the majority model and a variant of it when the initial coloring is random on the real world SNs and several random graph models. In particular, our results on the Erdős-Rényi and regular random graphs confirm or support several theoretical findings or conjectures by the prior work regarding the threshold behavior of the process.

We study a rumor spreading model where individuals are connected via a network structure. Initially, only a small subset of the individuals are spreading a rumor. Each individual who is connected to a spreader, starts spreading the rumor with some probability as a function of their trust in the spreader, quantified by the Jaccard similarity index. Furthermore, the probability that a spreader diffuses the rumor decreases over time until they fully lose their interest and stop spreading. We focus on determining the graph parameters which govern the magnitude and pace that the rumor spreads in this model. We prove that for the rumor to spread to a sizable fraction of the individuals, the network needs to enjoy ``strong'' expansion properties and most nodes should be in ``well-connected'' communities. Both of these characteristics are, arguably, present in real-world social networks up to a certain degree, shedding light on the driving force behind the extremely fast spread of rumors in social networks. Furthermore, we formulate a large range of countermeasures to cease the spread of a rumor. We introduce four fundamental criteria which a countermeasure ideally should possess. We evaluate all the proposed countermeasures by conducting experiments on real-world social networks such as Facebook and Twitter. We conclude that our novel decentralized countermeasures (which are executed by the individuals) generally outperform the previously studied centralized ones (which need to be imposed by a third entity such as the government).

Consider a graph G, representing a social network. Assume that initially each node is colored either black or white, which corresponds to a positive or negative opinion regarding a consumer product or a technological innovation. In the majority model, in each round all nodes simultaneously update their color to the most frequent color among their connections. Experiments on the graph data from the real world social networks (SNs) suggest that if all nodes in an extremely small set of high-degree nodes, often referred to as the elites, agree on a color, that color becomes the dominant color at the end of the process. We propose two countermeasures that can be adopted by individual nodes relatively easily and guarantee that the elites will not have this disproportionate power to engineer the dominant output color. The first countermeasure essentially requires each node to make some new connections at random while the second one demands the nodes to be more reluctant towards changing their color (opinion). We verify their effectiveness and correctness both theoretically and experimentally. We also investigate the majority model and a variant of it when the initial coloring is random on the real world SNs and several random graph models. In particular, our results on the Erdős-Rényi, and regular random graphs confirm or support several theoretical findings or conjectures by the prior work regarding the threshold behavior of the process. Finally, we provide theoretical and experimental evidence for the existence of a poly-logarithmic bound on the expected stabilization time of the majority model.