In this paper, we systemically disentangle BHG, a graph deep learning framework for daily users' ads recommendations. BHG mainly relies on two pillars: (1) graph tokenization to convert the input temporal heterogeneous graph into sequences of tokens, and (2) graph MLP-Mixer neural architecture to learn node representations on sequences of tokens via a mini-batch manner. In general, BHG embraces three advantages: (1) flexibility, i.e., BHG can be seamlessly integrated with any existing industrial recommendation model by treating the learned node embeddings as additional features that encode interactions, (2) efficiency, i.e., the graph tokenization allows sampling the neighborhood both locally and globally, and reduces the number of nodes considered for aggregations, and (3) model simplicity, i.e., the graph MLP-Mixer does not require self-attention for aggregating nodes and hence enjoys the simplicity. We demonstrate the superior performance of the proposed BHG on two internal datasets and one public dataset. We hope this paper can share insights and explain large-scale graph deep learning deployments for researchers, engineers, and practitioners.

Transformers serve as the backbone architectures of Foundational Models, where domain-specific tokenizers allow them to adapt to various domains. Graph Transformers (GTs) have recently emerged as leading models in geometric deep learning, outperforming Graph Neural Networks (GNNs) in various graph learning tasks. However, the development of tokenizers for graphs has lagged behind other modalities, with existing approaches relying on heuristics or GNNs co-trained with Transformers. To address this, we introduce GQT (\textbf{G}raph \textbf{Q}uantized \textbf{T}okenizer), which decouples tokenizer training from Transformer training by leveraging multi-task graph self-supervised learning, yielding robust and generalizable graph tokens. Furthermore, the GQT utilizes Residual Vector Quantization (RVQ) to learn hierarchical discrete tokens, resulting in significantly reduced memory requirements and improved generalization capabilities. By combining the GQT with token modulation, a Transformer encoder achieves state-of-the-art performance on 20 out of 22 benchmarks, including large-scale homophilic and heterophilic datasets. The implementation is publicly available at \href{https://github.com/limei0307/GQT}{https://github.com/limei0307/GQT}.