Social conformity occurs when individuals forego their personal judgements to agree with opposing judgements of a group majority. While conformity was initially observed and investigated in physical groups, recently there has been an increasing interest to understand dynamics of this phenomenon in online group settings. This survey summarises 36 years of social conformity literature (1988–2023) and reviews its occurrences, positive and negative outcomes, and contextual and personal determinants in online groups. By doing so, we identify gaps in the conformity literature that require further investigation, discuss common challenges and inform the design of future online conformity studies.

Abstract Autonomous vehicles (AVs) tend to disrupt the atmosphere and pedestrian experience in urban shared spaces, undermining the focus of these spaces on people and placemaking. We investigate how external human-machine interfaces (eHMIs) supporting AV-pedestrian interaction can be extended to consider the characteristics of an urban shared space. Inspired by urban HCI, we devised three place-based eHMI designs that (i) enhance a conventional intent eHMI and (ii) exhibit content and physical integration with the space. In an evaluation study, 25 participants experienced the eHMIs in an immersive simulation of the space via virtual reality and shared their impressions through think-aloud, interviews, and questionnaires. Results showed that the place-based eHMIs had a notable effect on influencing the perception of AV interaction, including aspects like visual aesthetics and sense of reassurance, and on fostering a sense of place, such as social interactivity and the intentionality to coexist. In measuring qualities of pedestrian experience, we found that perceived safety significantly correlated with user experience and affect, including the attractiveness of eHMIs and feelings of pleasantness. The paper opens the avenue for exploring how eHMIs may contribute to the placemaking goals of pedestrian-centric spaces and improve the experience of people encountering AVs within these environments.

Optimising the assignment of tasks to workers is an effective approach to ensure high quality in crowdsourced data - particularly in heterogeneous micro tasks. However, previous attempts at heterogeneous micro task assignment based on worker characteristics are limited to using cognitive skills, despite literature emphasising that worker performance varies based on other parameters. This study is an initial step towards understanding whether and how multiple parameters such as cognitive skills, mood, personality, alertness, comprehension skill, and social and physical context of workers can be leveraged in tandem to improve worker performance estimations in heterogeneous micro tasks. Our predictive models indicate that these parameters have varying effects on worker performance in the five task types considered – sentiment analysis, classification, transcription, named entity recognition and bounding box. Moreover, we note 0.003 - 0.018 reduction in mean absolute error of predicted worker accuracy across all tasks, when task assignment is based on models that consider all parameters vs. models that only consider workers’ cognitive skills. Our findings pave the way for the use of holistic approaches in micro task assignment that effectively quantify worker context.

The ability of autonomous vehicles (AVs) to interact socially with pedestrians poses a significant impact on their integration with urban traffic. This is particularly important for vehicle-pedestrian shared spaces due to increased social requirements in comparison to vehicular roads. Current pedestrian experience in shared spaces suffers from negative attitudes towards AVs and the consequently low acceptability of AVs in these spaces. HRI work shows that the acceptability of robots in public spaces can be positively impacted by their perceived sociability (i.e., possessing social skills), which can be enhanced by their ability to express emotions. Inspired by this approach, we follow a systematic process to design emotional expressions for AVs using the headlight ("eye'') area and investigate their impact on perceived sociability of AVs in shared spaces, by conducting expert focus groups (N=12) and an online video-based user study (N=106). Our findings confirm that the perceived sociability of AVs can be enhanced by emotional expressions indicated through emotional eyes. We further discuss implications of our findings for improving pedestrian experience and attitude in shared spaces and highlight opportunities to use AVs' emotional expressions as a new external communication strategy for future research.

If you were significantly impacted by an algorithmic decision, how would you want the decision to be reviewed? In this study, we explore perceptions of review processes for algorithmic decisions that differ across three dimensions: the reviewer, how the review is conducted, and how long the review takes. Using a choice-based conjoint analysis we find that people prefer review processes that provide for human review, the ability to participate in the review process, and a timely outcome. Using a survey, we find that people also see human review that provides for participation to be the fairest review process. Our qualitative analysis indicates that the fairest review process provides the greatest likelihood of a favourable outcome, an opportunity for the decision subject and their situation to be fully and accurately understood, human involvement, and dignity. These findings have implications for the design of contestation procedures and also the design of algorithmic decision-making processes.

Although crowd work is typically completed through desktop or laptop computers by workers at their home, literature has shown that crowdsourcing is feasible through a wide array of computing devices, including smartphones and digital voice assistants. An integrated crowdsourcing platform that operates across multiple devices could provide greater flexibility to workers, but there is little understanding of crowd workers’ perceptions on uptaking crowd tasks across multiple contexts through such devices. Using a crowdsourcing survey task, we investigate workers’ willingness to accept different types of crowd tasks presented on three device types in different scenarios of varying location, time and social context. Through analysis of over 25,000 responses received from 329 crowd workers on Amazon Mechanical Turk, we show that when tasks are presented on different devices, the task acceptance rate is 80.5% on personal computers, 77.3% on smartphones and 70.7% on digital voice assistants. Our results also show how different contextual factors such as location, social context and time influence workers decision to accept a task on a given device. Our findings provide important insights towards the development of effective task assignment mechanisms for cross-device crowd platforms.

Social conformity occurs when individuals in group settings change their personal opinion to be in agreement with the majority's position. While recent literature frequently reports on conformity in online group settings, the causes for online conformity are yet to be fully understood. This study aims to understand how social presencei.e., the sense of being connected to others via mediated communication, influences conformity among individuals placed in online groups while answering subjective and objective questions. Acknowledging its multifaceted nature, we investigate three aspects of online social presence: user representation (generic vs.user-specific avatars), interactivity (discussion vs.no discussion ), and response visibility (public vs.private ). Our results show an overall conformity rate of 30% and main effects from task objectivity, group size difference between the majority and the minority, and self-confidence on personal answer. Furthermore, we observe an interaction effect between interactivity and response visibility, such that conformity is highest in the presence of peer discussion and public responses, and lowest when these two elements are absent. We conclude with a discussion on the implications of our findings in designing online group settings, accounting for the effects of social presence on conformity.

The increased reliance on algorithmic decision-making in socially impactful processes has intensified the calls for algorithms that are unbiased and procedurally fair. Identifying fair predictors is an essential step in the construction of equitable algorithms, but the lack of ground-truth in fair predictor selection makes this a challenging task. In our study, we recruit 90 crowdworkers to judge the inclusion of various predictors for recidivism. We divide participants across three conditions with varying group composition. Our results show that participants were able to make informed decisions on predictor selection. We find that agreement with the majority vote is higher when participants are part of a more diverse group. The presented workflow, which provides a scalable and practical approach to reach a diverse audience, allows researchers to capture participants' perceptions of fairness in private while simultaneously allowing for structured participant discussion.

Social conformity occurs when an individual changes their behaviour in line with the majority's expectations. Although social conformity has been investigated in small group settings, the effect of gender - of both the individual and the majority/minority - is not well understood in online settings. Here we systematically investigate the impact of groups' gender composition on social conformity in online settings. We use an online quiz in which participants submit their answers and confidence scores, both prior to and following the presentation of peer answers that are dynamically fabricated. Our results show an overall conformity rate of 39%, and a significant effect of gender that manifests in a number of ways: gender composition of the majority, the perceived nature of the question, participant gender, visual cues of the system, and final answer correctness. We conclude with a discussion on the implications of our findings in designing online group settings, accounting for the effects of gender on conformity.