Learning from preference feedback is essential for aligning large language models (LLMs) with human values and improving the quality of generated responses. However, existing preference learning methods rely heavily on curated data from humans or advanced LLMs, which is costly and difficult to scale. In this work, we present PUGC, a novel framework that leverages implicit human Preferences in unlabeled User-Generated Content (UGC) to generate preference data. Although UGC is not explicitly created to guide LLMs in generating human-preferred responses, it often reflects valuable insights and implicit preferences from its creators that has the potential to address readers’ questions. PUGC transforms UGC into user queries and generates responses from the policy model. The UGC is then leveraged as a reference text for response scoring, aligning the model with these implicit preferences. This approach improves the quality of preference data while enabling scalable, domain-specific alignment. Experimental results on Alpaca Eval 2 show that models trained with DPO and PUGC achieve a 9.37% performance improvement over traditional methods, setting a 35.93% state-of-the-art length-controlled win rate using Mistral-7B-Instruct. Further studies highlight gains in reward quality, domain-specific alignment effectiveness, robustness against UGC quality, and theory of mind capabilities. Our code and dataset are available at https://zhaoxuan.info/PUGC.github.io/.

Yuchen Zhuang, Jingfeng Yang, Haoming Jiang, Xin Liu, Kewei Cheng, Sanket Lokegaonkar, Yifan Gao, Qing Ping, Tianyi Liu, Binxuan Huang, Zheng Li, Zhengyang Wang, Pei Chen, Ruijie Wang, Rongzhi Zhang, Nasser Zalmout, Priyanka Nigam, Bing Yin, Chao Zhang. Proceedings of the 2025 Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics: Human Language Technologies (Volume 1: Long Papers). 2025.

Fenglin Liu, Zheng Li, Hongjian Zhou, Qingyu Yin, Jingfeng Yang, Xianfeng Tang, Chen Luo, Ming Zeng, Haoming Jiang, Yifan Gao, Priyanka Nigam, Sreyashi Nag, Bing Yin, Yining Hua, Xuan Zhou, Omid Rohanian, Anshul Thakur, Lei Clifton, David A. Clifton. Proceedings of the 2024 Conference on Empirical Methods in Natural Language Processing. 2024.

Online shopping is a complex multi-task, few-shot learning problem with a wide and evolving range of entities, relations, and tasks. However, existing models and benchmarks are commonly tailored to specific tasks, falling short of capturing the full complexity of online shopping. Large Language Models (LLMs), with their multi-task and few-shot learning abilities, have the potential to profoundly transform online shopping by alleviating task-specific engineering efforts and by providing users with interactive conversations. Despite the potential, LLMs face unique challenges in online shopping, such as domain-specific concepts, implicit knowledge, and heterogeneous user behaviors. Motivated by the potential and challenges, we propose Shopping MMLU, a diverse multi-task online shopping benchmark derived from real-world Amazon data. Shopping MMLU consists of 57 tasks covering 4 major shopping skills: concept understanding, knowledge reasoning, user behavior alignment, and multi-linguality, and can thus comprehensively evaluate the abilities of LLMs as general shop assistants. With Shoppping MMLU, we benchmark over 20 existing LLMs and uncover valuable insights about practices and prospects of building versatile LLM-based shop assistants. Shopping MMLU can be publicly accessed at https://github.com/KL4805/ShoppingMMLU. In addition, with Shopping MMLU, we are hosting a competition in KDD Cup 2024 with over 500 participating teams. The winning solutions and the associated workshop can be accessed at our website https://amazon-kddcup24.github.io/.

We study the problem of semantic matching in product search, that is, given a customer query, retrieve all semantically related products from the catalog. Pure lexical matching via an inverted index falls short in this respect due to several factors: a) lack of understanding of hypernyms, synonyms, and antonyms, b) fragility to morphological variants (e.g. "woman" vs. "women"), and c) sensitivity to spelling errors. To address these issues, we train a deep learning model for semantic matching using customer behavior data. Much of the recent work on large-scale semantic search using deep learning focuses on ranking for web search. In contrast, semantic matching for product search presents several novel challenges, which we elucidate in this paper. We address these challenges by a) developing a new loss function that has an inbuilt threshold to differentiate between random negative examples, impressed but not purchased examples, and positive examples (purchased items), b) using average pooling in conjunction with n-grams to capture short-range linguistic patterns, c) using hashing to handle out of vocabulary tokens, and d) using a model parallel training architecture to scale across 8 GPUs. We present compelling offline results that demonstrate at least 4.7% improvement in [email protected] and 14.5% improvement in mean average precision (MAP) over baseline state-of-the-art semantic search methods using the same tokenization method. Moreover, we present results and discuss learnings from online A/B tests which demonstrate the efficacy of our method.