Short-video recommendation systems typically optimize for user satisfaction. However, allocating exposure to creators at critical growth stages incentivizes long-term content supply despite compromising immediate user engagement. Existing efforts concerning creator interests aim at either improving creator exposure fairness, matching creators with suitable audiences, or leveraging creator behavior to enhance user welfare. Directly maximizing the joint value of user satisfaction and creator incentive at recommendation time, however, remains largely unaddressed. This presents two challenges. First, the two objectives are heterogeneous in nature, making it non-trivial to formulate this joint optimization as a tractable problem. Second, optimizing creator incentive requires globally coordinated decisions across requests, making real-time serving infeasible. To address these challenges, we formulate the joint maximization as a constrained optimization problem that unifies the two heterogeneous objectives. We further derive an efficient online algorithm based on the primal-dual method, which decouples global incentive constraints into real-time decisions with theoretical guarantees. Experiments on a large-scale short-video platform demonstrate consistent improvements in joint user-creator value over existing baselines.