The effectiveness of advertising in e-commerce largely depends on the ability of merchants to bid on and win impressions for their targeted users. The bidding procedure is highly complex due to various factors such as market competition, user behavior, and the diverse objectives of advertisers. In this paper we consider the problem at the level of user timelines instead of individual bid requests, manipulating full policies (i.e. pre-defined bidding strategies) and not bid values. In order to optimally allocate policies to users, typical multiple treatments allocation methods solve knapsack-like problems which aim at maximizing an expected value under constraints. In the specific context of online advertising, we argue that optimizing for the probability of success is a more suited objective than expected value maximization, and we introduce the SuccessProbaMax algorithm that aims at finding the policy allocation which is the most likely to outperform a fixed reference policy. Finally, we conduct comprehensive experiments both on synthetic and real-world data to evaluate its performance. The results demonstrate that our proposed algorithm outperforms conventional expected-value maximization algorithms in terms of success rate.

We introduce a fairness-aware dataset for job recommendation in advertising, designed to foster research in algorithmic fairness within real-world scenarios. It was collected and prepared to comply with privacy standards and business confidentiality. An additional challenge is the lack of access to protected user attributes such as gender, for which we propose a pragmatic solution to obtain a proxy estimate. Despite being anonymized and including a proxy for a sensitive attribute, our dataset preserves predictive power and maintains a realistic and challenging benchmark. This dataset addresses a significant gap in the availability of fairness-focused resources for high-impact domains like advertising -- the actual impact being having access or not to precious employment opportunities, where balancing fairness and utility is a common industrial challenge. We also explore various stages in the advertising process where unfairness can occur and introduce a method to compute a fair utility metric for the job recommendations in online systems case from a biased dataset. Experimental evaluations of bias mitigation techniques on the released dataset demonstrate potential improvements in fairness and the associated trade-offs with utility.The dataset is hosted at https://huggingface.co/datasets/criteo/FairJob. Source code for the experiments is hosted at https://github.com/criteo-research/FairJob-dataset/.

The connection between Bayesian neural networks and Gaussian processes gained a lot of attention in the last few years. Hidden units are proven to follow a Gaussian process limit when the layer width tends to infinity. Recent work has suggested that finite Bayesian neural networks may outperform their infinite counterparts because they adapt their internal representations flexibly. To establish solid ground for future research on finite-width neural networks, our goal is to study the prior induced on hidden units. Our main result is an accurate description of hidden units tails which shows that unit priors become heavier-tailed going deeper, thanks to the introduced notion of generalized Weibull-tail. This finding sheds light on the behavior of hidden units of finite Bayesian neural networks.

We investigate deep Bayesian neural networks with Gaussian priors on the weights and a class of ReLU-like nonlinearities. Bayesian neural networks with Gaussian priors are well known to induce an L2, “weight decay”, regularization. Our results indicate a more intricate regularization effect at the level of the unit activations. Our main result establishes that the induced prior distribution on the units before and after activation becomes increasingly heavy-tailed with the depth of the layer. We show that first layer units are Gaussian, second layer units are sub-exponential, and units in deeper layers are characterized by sub-Weibull distributions. Our results provide new theoretical insight on deep Bayesian neural networks, which we corroborate with simulation experiments.