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Suibin Sun

dblp:238/5548 · DBLP profile ↗
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1ranked-venue papers
1as first author
1since 2021 · last 2021
—ORCID · none

Domains — the database's venue-derived domains; a paper can count in several

Security and privacy · 1 · 1 first-author · 1 since 2021

Expertise — from the expertise taxonomy: the topics of the expert's papers under the CCF categories. A weight counts papers with recency: 1 for a paper about the topic, 0.3 when the topic is its context, halved every five years.

Network and information security
1 paper
Web and mobile security · 50% Malware analysis · 50%
Databases, data mining, and information retrieval
1 paper
Data mining · 100%

Topics — the 2 heaviest of 3, each with the papers that count most for it

TopicWeightPapersLastEvidence papers
Web and mobile security › online advertising fraud
mobile advertising fraud
0.512021
Understanding and Detecting Mobile Ad Fraud Through the Lens of Invalid Traffic · CCS 2021
Data mining
clustering
0.112021
Understanding and Detecting Mobile Ad Fraud Through the Lens of Invalid Traffic · CCS 2021

Methods — techniques the papers use, named apart from their topics

majority voting · 1.0clustering · 1.0classification · 1.0
YearPublicationVenuePosition
2021 Understanding and Detecting Mobile Ad Fraud Through the Lens of Invalid Traffic
abstract
Along with gaining popularity of Real-Time Bidding (RTB) based programmatic advertising, the click farm based invalid traffic, which leverages massive real smartphones to carry out large-scale ad fraud campaigns, is becoming one of the major threats against online advertisement. In this study, we take an initial step towards the detection and large-scale measurement of the click farm based invalid traffic. Our study begins with a measurement on the device's features using a real-world labeled dataset, which reveals a series of features distinguishing the fraudulent devices from the benign ones. Based on these features, we develop EvilHunter, a system for detecting fraudulent devices through ad bid request logs with a focus on clustering fraudulent devices. EvilHunter functions by 1) building a classifier to distinguish fraudulent and benign devices; 2) clustering devices based on app usage patterns; and 3) relabeling devices in clusters through majority voting. EvilHunter demonstrates 97% precision and 95% recall on a real-world labeled dataset. By investigating a super click farm, we reveal several cheating strategies that are commonly adopted by fraudulent clusters. We further reduce the overhead of EvilHunter and discuss how to deploy the optimized EvilHunter in a real-world system. We are in partnership with a leading ad verification company to integrate EvilHunter into their industrial platform.
Suibin Sun, Le Yu 0002, Xiaokuan Zhang, Minhui Xue 0001, Ren Zhou, Haojin Zhu, Shuang Hao 0001, Xiaodong Lin 0001
CCS1