Large language models are widely used, but aligning them with societal values remains challenging. Current approaches often rely on human annotations, which are hard to scale, or synthetic data produced by models that may themselves be misaligned, making it difficult to capture genuine public opinion. This limits scalability and introduces demographic biases that reduce the representativeness and fairness of model behavior. We introduce a novel approach to pluralistic alignment through behavioral learning, grounded in the psychological principle that actions (behavior) have strong consistency with opinions. Specifically, we present ALPHA50M, a dataset of over 50 million samples derived from 1.5 million real-world advertisements, incorporating rich behavioral signals inferred from demographic engagement patterns. Models trained on this data achieve state-of-the-art zero-shot performance on diverse alignment benchmarks spanning cultural reasoning, political views, and social values. We also propose two new benchmarks: OpinionQA-XL, which covers surveys across 100+ societal topics, and GSS, which evaluates temporal opinion shift modeling over decades. Our results demonstrate that learning from behavioral signals, derived from observed human actions, enables models to align with diverse demographic opinions, capture underlying social and cultural norms, and generalize to new topics and surveys beyond training data. This behavioral learning paradigm offers a scalable and demographically broad alternative to existing alignment techniques.

Brands, governments, and organizations rely on marketing content, particularly advertisements, to communicate information, values, and services to their customers and citizens. Unlike traditional mass-media formats such as television and billboards, advertising content-customer interactions through digital platforms happen at real time. To better connect the two, requiring efficient mechanisms to manage and retrieve advertising content. In the product advertising context, theme based retrieval systems play a critical role and existing SOTA retriever struggle to return relevant results for complex, multi-theme and product based ad queries, as they heavily trained on generic datasets. Few existing multimodal advertising frameworks are not explored for thematic aware retrieval, and are constrained by the absence of structured, large-scale datasets of the specific type. To support this task, we curate AdThemeV, a dataset of approximately 10K ad videos annotated with product-theme queries and ad meta-data. Furthermore, to address these challenges, we propose AdRetr, first ad expert-guided theme-aware multimodal ad retrieval framework to get fine and coarse grained semantic alignments between ad query and videos across multiple ad-specific dimensions. Comprehensive experiments demonstrate that AdRetr consistently outperforms state-of-the-art baselines on ad video retrieval tasks, highlighting its effectiveness in enabling scalable, interpretable, and theme-aware access to ad knowledge.

Visual content memorability has intrigued the scientific community for decades, with applications spanning from understanding nuanced aspects of human memory to enhancing content design. A significant challenge in progressing the field lies in the high cost of collecting memorability annotations from humans, which constrains both the diversity and scalability of available datasets. Existing datasets typically provide only aggregate memorability scores for visual content, overlooking the nuanced signals embedded in natural, open-ended recall descriptions. In this work, we introduce the first large-scale, unsupervised dataset designed explicitly for modeling visual memorability signals, containing over 82,000 videos paired with descriptive recall data. We leverage tip-of-the-tongue (ToT) retrieval queries from online platforms such as Reddit. We demonstrate that this unsupervised dataset provides rich signals for two memorability-related tasks: recall generation and ToT retrieval. Large vision-language models fine-tuned on our dataset outperform state-of-the-art models such as GPT-4o in generating open-ended memorability descriptions for visual content. In addition, we employ a contrastive training strategy to create the first model capable of multimodal ToT retrieval. Our dataset and models present a new research direction and provide scalable tools for advancing work on visual content memorability.1

While recent text-to-image models excel at generating realistic content, they struggle to capture the nuanced visual characteristics that define a brand’s distinctive style—such as lighting preferences, photography genres, color palettes, and compositional choices. This work introduces BrandFusion, a novel framework that automatically generates brand-aligned promotional images by decoupling brand style learning from image generation. Our approach consists of two components: a Brand-aware Vision-Language Model (BrandVLM) that predicts brand-relevant style characteristics and corresponding visual embeddings from marketer-provided contextual information, and a Brand-aware Diffusion Model (BrandDM) that generates images conditioned on these learned style representations. Unlike existing personalization methods that require separate finetuning for each brand, BrandFusion maintains scalability while preserving interpretability through textual style characteristics. Our method generalizes effectively to unseen brands by leveraging common industry sector-level visual patterns. Extensive evaluation demonstrates consistent improvements over existing approaches across multiple brand alignment metrics, with a 66.11% preference rate in human evaluation study. This work paves the way for AI-assisted on-brand content creation in marketing workflows.

Recent advances in text-to-image generation have achieved impressive aesthetic quality, making these models usable for both personal and commercial purposes. However, in the fields of marketing and advertising, images are often created to be more engaging, as reflected in user behaviors such as increasing clicks, likes, and purchases, in addition to being aesthetically pleasing. To this end, we introduce the challenge of optimizing the image generation process for improved viewer engagement. In order to study image engagement and utility in real-world marketing scenarios, we collect *EngagingImageNet*, the first large-scale dataset of images, along with associated user engagement metrics. Further, we find that existing image evaluation metrics like aesthetics, CLIPScore, PickScore, ImageReward, *etc.* are unable to capture viewer engagement. To address the lack of reliable metrics for assessing image utility, we use the *EngagingImageNet* dataset to train *EngageNet*, an engagement-aware Vision Language Model (VLM) that predicts viewer engagement of images by leveraging contextual information about the tweet content, enterprise details, and posting time. We then explore methods to enhance the engagement of text-to-image models, making initial strides in this direction. These include conditioning image generation on improved prompts, supervised fine-tuning of stable diffusion on high-performing images, and reinforcement learning to align stable diffusion with *EngageNet*-based reward signals, all of which lead to the generation of images with higher viewer engagement. Finally, we propose the *Engagement Arena*, to benchmark text-to-image models based on their ability to generate engaging images, using *EngageNet* as the evaluator, thereby encouraging the research community to measure further advances in the engagement of text-to-image modeling. These contributions provide a new pathway for advancing utility-driven image generation, with significant implications for the commercial application of image generation. We have released our code and dataset on [behavior-in-the-wild.github.io/image-engagement](https://behavior-in-the-wild.github.io/image-engagement).

Communication is defined as "*Who* says *what* to *whom* with *what* effect." A message from a communicator generates downstream receiver effects, also known as behavior. Receiver behavior, being a downstream effect of the message, carries rich signals about it. Even after carrying signals about the message, the behavior signal is often ignored while training vision-language models. We show that training VLMs on receiver behavior can actually help improve their content-understanding abilities. We demonstrate that training VLMs to predict receiver behaviors, such as likes, comments, and replay graphs, which are available at scale, enhances the VLM's performance across a broad range of downstream content understanding tasks. We show this performance increase over 6 types of behavior, 46 different tasks covering image, video, text, and audio over 26 benchmark datasets across both zero-shot and fine-tuning settings, outperforming many supervised baselines on diverse tasks ranging from emotion recognition to captioning by up to 150%. We note that since receiver behavior, such as likes, comments, and replay graphs, is collected by default on the internet and does not need any human annotations to be useful, the performance improvement we get after training on this data is essentially free lunch. We also release **BLIFT**, our **Behaviour-LLaVA IFT** dataset comprising 730k images and videos with their receiver behavior collected from multiple platforms on which we train our models to achieve this. The dataset and code are available at [behavior-in-the-wild.github.io/behavior-llava](https://behavior-in-the-wild.github.io/behavior-llava).

Large Language Models (LLMs) are increasingly being used in workflows involving generating content to be consumed by humans (*e.g.,* marketing) and also in directly interacting with humans (*e.g.,* through chatbots). The development of such systems that are capable of generating verifiably persuasive messages presents both opportunities and challenges for society. On the one hand, such systems could positively impact domains like advertising and social good, such as addressing drug addiction, and on the other, they could be misused for spreading misinformation and shaping political opinions. To channel LLMs' impact on society, we need to develop systems to measure and benchmark their persuasiveness. With this motivation, we introduce **PersuasionBench** and **PersuasionArena**, the first large-scale benchmark and arena containing a battery of tasks to automatically measure the simulative and generative persuasion abilities of large language models. We introduce **transsuasion** (trans = carrying across, suasion = the act of persuading), a novel task of transforming non-persuasive language into persuasive content while preserving other factors determining persuasiveness (sender, receiver, time, and channel). Our findings indicate that the simulative persuasion capabilities of LLMs are barely above random; however, their generative persuasion capabilities are much better. For instance, GPT-4o loses only 36% of the time when playing against the best human persuader. Further, we find that LLMs' persuasiveness correlates positively with model size, but smaller models can also be made to have a higher persuasiveness than much larger models. Notably, targeted training using synthetic and natural datasets significantly enhances smaller models' persuasive capabilities, challenging scale-dependent assumptions. Our findings carry key implications for both model developers and policymakers. For instance, while the EU AI Act and California's SB-1047 aim to regulate AI models based on the number of floating point operations, we demonstrate that simple metrics like this alone fail to capture the full scope of AI's societal impact. We invite the community to explore and contribute to PersuasionArena and PersuasionBench, available at [behavior-in-the-wild.github.io/measure-persuasion](https://behavior-in-the-wild.github.io/measure-persuasion), to advance our understanding of AI-driven persuasion and its societal implications.

Recent advances in diffusion models have dramatically improved image fidelity and diversity. However, aligning these models with nuanced human preferences -such as aesthetics, engagement, and subjective appeal remains a key challenge due to the scarcity of large-scale human annotations. Collecting such data is both expensive and limited in diversity. To address this, we leverage the reasoning capabilities of vision-language models (VLMs) and propose Self-Play Reward Optimization (SPRO), a scalable, annotation-free training framework based on multimodal self-play. SPRO learns to jointly align prompt and image generation with human preferences by iteratively generating, evaluating, and learning to refine outputs using synthetic reward signals such as aesthetics and human engagement. This self-improving feedback loop eliminates the need for external supervision. SPRO comprises three stages: (1) SPRO-Prompt, which trains a Guider-VLM via self-play to generate diverse, high-reward prompts targeting objectives such as PickScore (user preference), LAION-Aesthetics, and EngageNet (engagement); (2) SPRO-Image, which fine-tunes the diffusion model on high-reward images derived from these prompts; and (3) SPRO-Multimodal (SPRO-MM), which integrates both components for full end-to-end alignment. Without relying on human-labeled data, SPRO achieves an average 30\% improvement across preference objectives. Moreover, its generated prompts generalize across both open- and closed-source diffusion models. Through iterative self-play, SPRO discovers prompting strategies rarely authored by humans such as emphasizing visual harmony for aesthetics or leveraging shadow-based cues for engagement. SPRO offers a scalable path toward aligning generative models with complex subjective human values.

In the rapidly evolving landscape of digital marketing, effective customer engagement through advertisements is crucial for brands. Thus, computational understanding of ads is pivotal for recommendation, authoring, and customer behaviour simulation. Despite advancements in knowledge-guided visual-question-answering (VQA) models, existing frameworks often lack domain-specific responses and suffer from a dearth of benchmark datasets for advertisements. To address this gap, we introduce ADVQA, the first dataset for ad-related VQA sourced from Facebook and X (twitter), which facilitates further research in ad comprehension. It comprises open-ended questions and detailed context obtained automatically from web articles. Moreover, we present AdQuestA, a novel multimodal framework for knowledge-guided open-ended question-answering tailored to advertisements. AdQuestA leverages a Retrieval Augmented Generation (RAG) to obtain question-aware ad context as explicit knowledge and image-grounded implicit knowledge, effectively exploiting inherent relationships for reasoning. Extensive experiments corroborate its efficacy, yielding state-of-the-art performance on the AD-VQA dataset, even surpassing 10X larger models such as GPT-4 on this task. Our framework not only enhances understanding of ad content but also advances the broader landscape of knowledge-guided VQA models.

Despite the importance of long-term memory in marketing and brand building, until now, there has been no large-scale study on the memorability of ads. All previous memorability studies have been conducted on short-term recall on specific content types like action videos. On the other hand, long-term memorability is crucial for advertising industry, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMBDA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a model, Henry, to predict the memorability of a content. Henry achieves state-of-the-art performance across all prominent literature memorability datasets. It shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains an LLM to generate more memorable ads. We show that the generated advertisements have 44% higher memorability scores than the original ads. We release this large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads. Our code and the datasets, LAMBDA and UltraLAMBDA, are open-sourced at https://behavior-in-the-wild.github.io/memorability.

The digital landscape continually evolves with multimodality, enriching the online experience for users. Creators and marketers aim to weave subtle contextual cues from various modalities into congruent content to engage users with a harmonious message. This interplay of multimodal cues is often a crucial factor in attracting users’ attention. However, this richness of multimodality presents a challenge to computational modeling, as the semantic contextual cues spanning across modalities need to be unified to capture the true holistic meaning of the multimodal content. This contextual meaning is critical in attracting user engagement as it conveys the intended message of the brand or the organization. In this work, we incorporate external commonsense knowledge from knowledge graphs to enhance the representation of multimodal data using compact Visual Language Models (VLMs) and predict the success of multi-modal crowdfunding campaigns. Our results show that external knowledge commonsense bridges the semantic gap between text and image modalities, and the enhanced knowledge-infused representations improve the predictive performance of models for campaign success upon the baselines without knowledge. Our findings highlight the significance of contextual congruence in online multimodal content for engaging and successful crowdfunding campaigns.

Shannon and Weaver's seminal information theory divides communication into three levels: technical, semantic, and effectiveness. While the technical level deals with the accurate reconstruction of transmitted symbols, the semantic and effectiveness levels deal with the inferred meaning and its effect on the receiver. Large Language Models (LLMs), with their wide generalizability, make some progress towards the second level. However, LLMs and other communication models are not conventionally designed for predicting and optimizing communication for desired receiver behaviors and intents. As a result, the effectiveness level remains largely untouched by modern communication systems. In this paper, we introduce the receivers' "behavior tokens," such as shares, likes, clicks, purchases, and retweets, in the LLM's training corpora to optimize content for the receivers and predict their behaviors. Other than showing similar performance to LLMs on content understanding tasks, our trained models show generalization capabilities on the behavior dimension for behavior simulation, content simulation, behavior understanding, and behavior domain adaptation. We show results on all these capabilities using a wide range of tasks on three corpora. We call these models Large Content and Behavior Models (LCBMs). Further, to spur more research on LCBMs, we release our new Content Behavior Corpus (CBC), a repository containing communicator, message, and corresponding receiver behavior (https://behavior-in-the-wild.github.io/LCBM).

Table understanding capability of Large Language Models (LLMs) has been extensively studied through the task of question-answering (QA) over tables. Typically, only a small part of the whole table is relevant to derive the answer for a given question. The irrelevant parts act as noise and are distracting information, resulting in sub-optimal performance due to the vulnerability of LLMs to noise. To mitigate this, we propose CABINET (Content RelevAnce-Based NoIse ReductioN for TablE QuesTion-Answering) – a framework to enable LLMs to focus on relevant tabular data by suppressing extraneous information. CABINET comprises an Unsupervised Relevance Scorer (URS), trained differentially with the QA LLM, that weighs the table content based on its relevance to the input question before feeding it to the question answering LLM (QA LLM). To further aid the relevance scorer, CABINET employs a weakly supervised module that generates a parsing statement describing the criteria of rows and columns relevant to the question and highlights the content of corresponding table cells. CABINET significantly outperforms various tabular LLM baselines, as well as GPT3-based in-context learning methods, is more robust to noise, maintains outperformance on tables of varying sizes, and establishes new SoTA performance on WikiTQ, FeTaQA, and WikiSQL datasets. We release our code and datasets here.

Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in computer vision is still in its infancy, primarily due to the lack of benchmark datasets that can provide persuasion-strategy labels associated with ads. Motivated by persuasion literature in social psychology and marketing, we introduce an extensive vocabulary of persuasion strategies and build the first ad image corpus annotated with persuasion strategies. We then formulate the task of persuasion strategy prediction with multi-modal learning, where we design a multi-task attention fusion model that can leverage other ad-understanding tasks to predict persuasion strategies. The dataset also provides image segmentation masks, which labels persuasion strategies in the corresponding ad images on the test split. We publicly release our code and dataset at https://midas-research.github.io/persuasion-advertisements/.

The use of Natural Language Processing (NLP) for Automated Essay Scoring (AES) has been well explored in the English language, with benchmark models exhibiting performance comparable to human scorers. However, AES in Hindi and other low-resource languages remains unexplored. In this study, we reproduce and compare state-of-the-art methods for AES in the Hindi domain. We employ classical feature-based Machine Learning (ML) and advanced end-to-end models, including LSTM Networks and Fine-Tuned Transformer Architecture, in our approach and derive results comparable to those in the English language domain. Hindi being a low-resource language, lacks a dedicated essay-scoring corpus. We train and evaluate our models using translated English essays and empirically measure their performance on our own small-scale, real-world Hindi corpus. We follow this up with an in-depth analysis discussing prompt-specific behavior of different language models implemented.

Integrating human feedback in models can improve the performance of natural language processing (NLP) models.Feedback can be either explicit (e.g.ranking used in training language models) or implicit (e.g. using human cognitive signals in the form of eyetracking).Prior eye tracking and NLP research reveal that cognitive processes, such as human scanpaths, gleaned from human gaze patterns aid in the understanding and performance of NLP models.However, the collection of real eyetracking data for NLP tasks is challenging due to the requirement of expensive and precise equipment coupled with privacy invasion issues.To address this challenge, we propose ScanTextGAN, a novel model for generating human scanpaths over text.We show that ScanTextGAN-generated scanpaths can approximate meaningful cognitive signals in human gaze patterns.We include synthetically generated scanpaths in four popular NLP tasks spanning six different datasets as proof of concept and show that the models augmented with generated scanpaths improve the performance of all downstream NLP tasks.

Multimedia content, such as advertisements and story videos, exhibit a rich blend of creativity and multiple modalities.They incorporate elements like text, visuals, audio, and storytelling techniques, employing devices like emotions, symbolism, and slogans to convey meaning.There is a dearth of large annotated training datasets in the multimedia domain hindering the development of supervised learning models with satisfactory performance for real-world applications.On the other hand, the rise of large language models (LLMs) has witnessed remarkable zero-shot performance in various natural language processing (NLP) tasks, such as emotion classification, questionanswering, and topic classification.To leverage such advanced techniques to bridge this performance gap in multimedia understanding, we propose verbalizing long videos to generate their descriptions in natural language, followed by performing video-understanding tasks on the generated story as opposed to the original video.Through extensive experiments on fifteen video-understanding tasks, we demonstrate that our method, despite being zero-shot, achieves significantly better results than supervised baselines for video understanding.Furthermore, to alleviate a lack of story understanding benchmarks, we publicly release the first dataset on a crucial task in computational social science on persuasion strategy identification.

Complex legal language, filled with jargon, nuanced language semantics, and a high level of domain specificity, poses a significant challenge for automation in handling various legal tasks. In the realm of legal document composition, a pivotal component revolves around accurately referencing case laws and other sources to substantiate assertions and arguments. Understanding the legal domain and identifying appropriate citation context or cite-worthy sentences automatically is challenging. Our research is centered on the issue of citation-worthiness identification of a given sentence. This serves as the initial phase in contemporary citation recommendation systems, aimed at alleviating the effort involved in extracting a suitable array of citation contexts. To address this, we first introduce a labeled dataset comprising 178 million sentences, specifically tailored for detecting citation-worthy content within the legal domain. This dataset is curated from the Caselaw Access Project (CAP) (https://case.law/). We proceeded to assess the performance of a range of deep learning models on this novel dataset. Among the models examined, the domain-specific pre-trained model consistently demonstrated superior performance, achieving an 88% F1-score in the task of detecting citation-worthy material. To enhance our insights, we employed inputXGradient explainable AI techniques to dissect the predictions, thereby identifying the tokens that contribute to specific citation classes.

Automated Scoring (AS), the natural language processing task of scoring essays and speeches in an educational testing setting, is growing in popularity and being deployed across contexts from government examinations to companies providing language proficiency services. However, existing systems either forgo human raters entirely, thus harming the reliability of the test, or score every response by both human and machine thereby increasing costs. We target the spectrum of possible solutions in between, making use of both humans and machines to provide a higher quality test while keeping costs reasonable to democratize access to AS. In this work, we propose a combination of the existing paradigms, sampling responses to be scored by humans intelligently. We propose reward sampling and observe significant gains in accuracy (19.80% increase on average) and quadratic weighted kappa (QWK) (25.60% on average) with a relatively small human budget (30% samples) using our proposed sampling. The accuracy increase observed using standard random and importance sampling baselines are 8.6% and 12.2% respectively. Furthermore, we demonstrate the system's model agnostic nature by measuring its performance on a variety of models currently deployed in an AS setting as well as pseudo models. Finally, we propose an algorithm to estimate the accuracy/QWK with statistical guarantees (Our code is available at https://git.io/J1IOy).

It is well known that natural language models are vulnerable to adversarial attacks, which are mostly input-specific in nature. Recently, it has been shown that there also exist input-agnostic attacks in NLP models, called universal adversarial triggers. However, existing methods to craft universal triggers are data intensive. They require large amounts of data samples to generate adversarial triggers, which are typically inaccessible by attackers. For instance, previous works take 3000 data samples per class for the SNLI dataset to generate adversarial triggers. In this paper, we present a novel data-free approach, MINIMAL, to mine input-agnostic adversarial triggers from models. Using the triggers produced with our data-free algorithm, we reduce the accuracy of Stanford Sentiment Treebank’s positive class from 93.6% to 9.6%. Similarly, for the Stanford Natural LanguageInference (SNLI), our single-word trigger reduces the accuracy of the entailment class from 90.95% to less than 0.6%. Despite being completely data-free, we get equivalent accuracy drops as data-dependent methods

Existing approaches in disfluency detection focus on solving a token-level classification task for identifying and removing disfluencies in text.Moreover, most works focus on leveraging only contextual information captured by the linear sequences in text, thus ignoring the structured information in text which is efficiently captured by dependency trees.In this paper, building on the span classification paradigm of entity recognition, we propose a novel architecture for detecting disfluencies in transcripts from spoken utterances, incorporating both contextual information through transformers and long-distance structured information captured by dependency trees, through graph convolutional networks (GCNs).Experimental results show that our proposed model achieves state-of-the-art results on the widely used English Switchboard for disfluency detection and outperforms prior-art by a significant margin.We make all our codes publicly available on GitHub 1 .

Automatic Speech Scoring (ASS) is the computer-assisted evaluation of a candidate's speaking proficiency in a language. ASS systems face many challenges like open grammar, variable pronunciations, and unstructured or semi-structured content. Recent deep learning approaches have shown some promise in this domain. However, most of these approaches focus on extracting features from single audio, making them suffer from the lack of speaker-specific context required to model such a complex task. We propose a novel deep learning technique for non-native ASS, called speaker-conditioned hierarchical modelling. In our technique, we take advantage of the fact that oral proficiency tests rate multiple responses for a candidate. We extract context vectors from these responses and feed them as additional speaker-specific context to our network to score a particular response. We compare our technique with strong baselines and find that such modelling improves the model's average performance by 6.92% (maximum = 12.86%, minimum = 4.51%). We further show both quantitative and qualitative insights into the importance of this additional context in solving the problem of ASS.

Here we explore the problem of speech video interpolation. With close to 70% of web traffic, such content today forms the primary form of online communication and entertainment. Despite high performance on conventional metrics like MSE, PSNR, and SSIM, we find that the state-of-the-art frame interpolation models fail to produce faithful speech interpolation. For instance, we observe the lips stay static while the person is still speaking for most interpolated frames. With this motivation, using the information of words, sub-words, and visemes, we provide a new set of linguistically informed metrics targeted explicitly to the problem of speech video interpolation. We release several datasets to test video interpolation models of their speech understanding. We also design linguistically informed deep learning video interpolation algorithms to generate the missing frames.

Visual Speech Recognition (VSR) is the process of recognizing or interpreting speech by watching the lip movements of the speaker. Recent machine learning based approaches model VSR as a classification problem; however, the scarcity of training data leads to error-prone systems with very low accuracies in predicting unseen classes. To solve this problem, we present a novel approach to zero-shot learning by generating new classes using Generative Adversarial Networks (GANs), and show how the addition of unseen class samples increases the accuracy of a VSR system by a significant margin of 27% and allows it to handle speaker-independent out-of-vocabulary phrases. We also show that our models are language agnostic and therefore capable of seamlessly generating, using English training data, videos for a new language (Hindi). To the best of our knowledge, this is the first work to show empirical evidence of the use of GANs for generating training samples of unseen classes in the domain of VSR, hence facilitating zero-shot learning. We make the added videos for new classes publicly available along with our code1.

In this paper, we present a new corpus consisting of sentences from Hindi short stories annotated for five different discourse modes argumentative, narrative, descriptive, dialogic and informative. We present a detailed account of the entire data collection and annotation processes. The annotations have a very high inter-annotator agreement (0.87 k-alpha). We analyze the data in terms of label distributions, part of speech tags, and sentence lengths. We characterize the performance of various classification algorithms on this dataset and perform ablation studies to understand the nature of the linguistic models suitable for capturing the nuances of the embedded discourse structures in the presented corpus.

In multilingual societies like the Indian subcontinent, use of code-switched languages is much popular and convenient for the users. In this paper, we study offense and abuse detection in the code-switched pair of Hindi and English (i.e, Hinglish), the pair that is the most spoken. The task is made difficult due to non-fixed grammar, vocabulary, semantics and spellings of Hinglish language. We apply transfer learning and make a LSTM based model for hate speech classification. This model surpasses the performance shown by the current best models to establish itself as the state-of-the-art in the unexplored domain of Hinglish offensive text classification. We also release our model and the embeddings trained for research purposes.

In the era of MOOCs, online exams are taken by millions of candidates, where scoring short answers is an integral part. It becomes intractable to evaluate them by human graders. Thus, a generic automated system capable of grading these responses should be designed and deployed. In this paper, we present a fast, scalable, and accurate approach towards automated Short Answer Scoring (SAS). We propose and explain the design and development of a system for SAS, namely AutoSAS. Given a question along with its graded samples, AutoSAS can learn to grade that prompt successfully. This paper further lays down the features such as lexical diversity, Word2Vec, prompt, and content overlap that plays a pivotal role in building our proposed model. We also present a methodology for indicating the factors responsible for scoring an answer. The trained model is evaluated on an extensively used public dataset, namely Automated Student Assessment Prize Short Answer Scoring (ASAP-SAS). AutoSAS shows state-of-the-art performance and achieves better results by over 8% in some of the question prompts as measured by Quadratic Weighted Kappa (QWK), showing performance comparable to humans.

Lipreading has a lot of potential applications such as in the domain of surveillance and video conferencing. Despite this, most of the work in building lipreading systems has been limited to classifying silent videos into classes representing text phrases. However, there are multiple problems associated with making lipreading a text-based classification task like its dependence on a particular language and vocabulary mapping. Thus, in this paper we propose a multi-view lipreading to audio system, namely Lipper, which models it as a regression task. The model takes silent videos as input and produces speech as the output. With multi-view silent videos, we observe an improvement over single-view speech reconstruction results. We show this by presenting an exhaustive set of experiments for speaker-dependent, out-of-vocabulary and speaker-independent settings. Further, we compare the delay values of Lipper with other speechreading systems in order to show the real-time nature of audio produced. We also perform a user study for the audios produced in order to understand the level of comprehensibility of audios produced using Lipper.

Lipreading is the process of understanding and interpreting speech by observing a speaker’s lip movements. In the past, most of the work in lipreading has been limited to classifying silent videos to a fixed number of text classes. However, this limits the applications of the lipreading since human language cannot be bound to a fixed set of words or languages. The aim of this work is to reconstruct intelligible acoustic speech signals from silent videos from various poses of a person which Lipper has never seen before. Lipper, therefore is a vocabulary and language agnostic, speaker independent and a near real-time model that deals with a variety of poses of a speaker. The model leverages silent video feeds from multiple cameras recording a subject to generate intelligent speech of a speaker. It uses a deep learning based STCNN+BiGRU architecture to achieve this goal. We evaluate speech reconstruction for speaker independent scenarios and demonstrate the speech output by overlaying the audios reconstructed by Lipper on the corresponding videos.

Lipreading is the task of looking at, perceiving, and interpreting spoken symbols. It has a wide range of applications such as in surveillance, Internet telephony, speech reconstruction for silent movies and as an aid to a person with speech as well as hearing impairments. However, most of the work in lipreading literature has been limited to the classification of speech videos into text classes formed of phrases, words and sentences. Even this has been based on a highly constrained lexicon of words which, then subsequently translates to restriction on total number of classes (i.e, phrases, words and sentences) that are considered for the classification task. Recently, research has ventured into generating speech (audio) from silent video sequences. In spite of non-frontal views showing the potential of enhancing performance of speech reading and reconstruction systems, there have been no developments in using multiple camera feeds for the same. To this end, this paper presents a multi-view speech reading and reconstruction system. The major contribution of this paper is to present a model, namely MyLipper, which is a vocabulary and language agnostic and a real-time model that deals with a variety of poses of a speaker. The model leverages silent video feeds from multiple cameras recording a subject to generate intelligent speech for that speaker, thus being a personalized speech reconstruction model. It uses deep learning based STCNN+BiGRU architecture to achieve this goal. The results obtained using MyLipper show an improvement of over 20% in reconstructed speech's intelligibility (as measured by PESQ) using multiple views as compared to a single view visual feed. This confirms the importance of exploiting multiple views in building an efficient speech reconstruction system. The paper further shows the optimal placement of cameras which would lead to the maximum intelligibility of speech. Further, we demonstrate the reconstructed audios overlaid on the corresponding videos obtained from MyLipper using a variety of videos from the dataset

Internet has brought about a tremendous increase in content of all forms and, in that, video content constitutes the major backbone of the total content being published as well as watched. Thus it becomes imperative for video recommendation engines to look for novel and innovative ways to recommend the newly added videos to their users. However, the problem with new videos is that they lack any sort of metadata and user interaction so as to be able to rate the videos for the consumers. To this effect, this paper introduces the several techniques we develop for the Content Based Video Relevance Prediction (CBVRP). We employ different architectures on the CBVRP dataset to make use of the provided frame and video level features and generate predictions of videos that are similar to the other videos. We also implement several ensemble strategies to explore complementarity between both the types of provided features. The obtained results are encouraging and will impel the boundaries of research for multimedia based video recommendation systems.

Speechreading or lipreading is the technique of understanding and getting phonetic features from a speaker's visual features such as movement of lips, face, teeth and tongue. It has a wide range of multimedia applications such as in surveillance, Internet telephony, and as an aid to a person with hearing impairments. However, most of the work in speechreading has been limited to text generation from silent videos. Recently, research has started venturing into generating (audio) speech from silent video sequences but there have been no developments thus far in dealing with divergent views and poses of a speaker. Thus although, we have multiple camera feeds for the speech of a user, but we have failed in using these multiple video feeds for dealing with the different poses. To this end, this paper presents the world's first ever multi-view speech reading and reconstruction system. This work encompasses the boundaries of multimedia research by putting forth a model which leverages silent video feeds from multiple cameras recording the same subject to generate intelligent speech for a speaker. Initial results confirm the usefulness of exploiting multiple camera views in building an efficient speech reading and reconstruction system. It further shows the optimal placement of cameras which would lead to the maximum intelligibility of speech. Next, it lays out various innovative applications for the proposed system focusing on its potential prodigious impact in not just security arena but in many other multimedia analytics problems.