Abstract The development of new business models is essential for startups to become successful, as well as for established companies to explore new business opportunities. However, developing such business models is a continuous challenging activity where different tasks need to be performed, and business decisions need to be made. Both have to fit the constantly changeable situation in which the business model is developed to reduce the risk of developing ineffective business models with low market penetration. Therefore, a method for developing situation-specific business models is needed. As a solution, we refine the concept of situational method engineering (SME) to business model development. SME, in turn, provides means to construct situation-specific development methods out of fragments from a method repository. We develop a concept for the continuous situation-specific development of business models based on design science. The approach uses the roles of a domain expert, a method engineer, and a business developer together with a repository with method fragments for developing business models and a repository with modeling artifacts for supporting the development. Both repositories are filled by utilizing the experience of domain experts. Out of these repositories, situation-specific development methods for developing business models can be continuously composed based on the changeable situation by the method engineer and enacted by the business developer. We implement it as an open-source tool and evaluate its applicability in an industrial case study of developing a business model for a local event platform. Our results show that situation awareness supports the continuous development of business models.

Recent advances in Virtual Reality (VR) technology and the increased availability of VR-equipped devices enable a wide range of consumer-oriented applications. For novice developers, however, creating interactive scenes for VR applications is a complex and cumbersome task that requires high technical knowledge which is often missing. This hinders the potential of enabling novices to create, modify, and execute their own interactive VR scenes. Although recent authoring tools for interactive VR scenes are promising, most of them focus on expert professionals as the target group and neglect the novices with low programming knowledge. To lower the entry barrier, we provide an open-source web-based End-User Development (EUD) tool, called VREUD, that supports the rapid construction and execution of interactive VR scenes. Concerning construction, VREUD enables the specification of the VR scene including interactions and tasks. Furthermore, VREUD supports the execution and immersive experience of the created interactive VR scenes on VR head-mounted displays. Based on a user study, we have analyzed the effectiveness, efficiency, and user satisfaction of VREUD which shows promising results to empower novices in creating their interactive VR scenes.