Sequential recommendation is a task in which one models and uses sequential information about user behavior for recommendation purposes. We study sequential recommendation in a context in which multiple individual users share a single account (i.e., they have a shared account) and in which user behavior is available in multiple domains (i.e., recommendations are cross-domain). These two characteristics bring new challenges on top of those of the traditional sequential recommendation task. First, we need to identify the behavior associated with different users and different user roles under the same account in order to recommend the right item to the right user role at the right time. Second, we need to identify behavior in one domain that might be helpful to improve recommendations in other domains. We studyshared account cross-domain sequential recommendationand propose aparallelsplit-joinNetwork (Parallel Split-Join Network (PSJNet)), a parallel modeling network to address the two challenges above. We use “split” to address the challenge raised by shared accounts; PSJNet learns role-specific representations and uses a gating mechanism to filter out, from mixed user behavior, information of user roles that might be useful for another domain. In addition, “join” is used to address the challenge raised by the cross-domain setting; PSJNet learns cross-domain representations by combining the information from “split” and then transforms it to another domain. We present two variants of PSJNet: PSJNet-I and PSJNet-II. PSJNet-I is a “split-by-join” framework that splits the mixed representations to get role-specific representations and joins them to obtain cross-domain representations at each timestamp simultaneously. PSJNet-II is a “split-and-join” framework that first splits role-specific representations at each timestamp, and then the representations from all timestamps and all roles are joined to obtain cross-domain representations. We concatenate the in-domain and cross-domain representations to compute a recommendation score for each item. Both PSJNet-I and PSJNet-II can simultaneously generate recommendations for two domains where user behavior in two domains is synchronously shared at each timestamp. We use two datasets to assess the effectiveness of PSJNet. The first dataset is a simulated shared account cross-domain sequential recommendation dataset obtained by randomly merging the Amazon logs from different users in the movie and book domains. The second dataset is a real-world shared account cross-domain sequential recommendation dataset built from smart TV watching logs of a commercial organization. Our experimental results demonstrate that PSJNet outperforms state-of-the-art sequential recommendation baselines in terms of MRR and Recall.

One of the key challenges in sequential recommendation is how to extract and represent user preferences. Traditional methods rely solely on predicting the next item. But user behavior may be driven by complex preferences. Therefore, these methods cannot make accurate recommendations when the available information user behavior is limited. To explore multiple user preferences, we propose a transformer-based sequential recommendation model, named MrTransformer ( M ulti-p r eference Transformer ). For training MrTransformer, we devise a preference-editing -based self-supervised learning (SSL) mechanism that explores extra supervision signals based on relations with other sequences. The idea is to force the sequential recommendation model to discriminate between common and unique preferences in different sequences of interactions. By doing so, the sequential recommendation model is able to disentangle user preferences into multiple independent preference representations so as to improve user preference extraction and representation. We carry out extensive experiments on five benchmark datasets. MrTransformer with preference editing significantly outperforms state-of-the-art sequential recommendation methods in terms of Recall, MRR, and NDCG. We find that long sequences of interactions from which user preferences are harder to extract and represent benefit most from preference editing.

Cross-domain sequential recommendation is the task of predict the next item that the user is most likely to interact with based on past sequential behavior from multiple domains. One of the key challenges in cross-domain sequential recommendation is to grasp and transfer the flow of information from multiple domains so as to promote recommendations in all domains. Previous studies have investigated the flow of behavioral information by exploring the connection between items from different domains. The flow of knowledge (i.e., the connection between knowledge from different domains) has so far been neglected. In this article, we propose a mixed information flow network for cross-domain sequential recommendation to consider both the flow of behavioral information and the flow of knowledge by incorporating a behavior transfer unit and a knowledge transfer unit . The proposed mixed information flow network is able to decide when cross-domain information should be used and, if so, which cross-domain information should be used to enrich the sequence representation according to users’ current preferences. Extensive experiments conducted on four e-commerce datasets demonstrate that the proposed mixed information flow network is able to improve recommendation performance in different domains by modeling mixed information flow. In this article, we focus on the application of mixed information flow network s to a scenario with two domains, but the method can easily be extended to multiple domains.

Sequential Recommendation (SR) is the task of recommending the next item based on a sequence of recorded user behaviors. We study SR in a particularly challenging context, in which multiple individual users share a single account (shared-account) and in which user behaviors are available in multiple domains (cross-domain). These characteristics bring new challenges on top of those of the traditional SR task. On the one hand, we need to identify different user behaviors under the same account in order to recommend the right item to the right user at the right time. On the other hand, we need to discriminate the behaviors from one domain that might be helpful to improve recommendations in the other domains.