Generative Recommendation (GR) has emerged as a new paradigm in recommender systems. This approach relies on quantized representations to discretize item features, modeling users’ historical interactions as sequences of discrete tokens. Based on these tokenized sequences, GR predicts the next item by employing next-token prediction methods. The challenges of GR lie in constructing high-quality semantic identifiers (IDs) that are hierarchically organized, minimally conflicting, and conducive to effective generative model training. However, current approaches remain limited in their ability to harness multimodal information and to capture the deep and intricate interactions among diverse modalities, both of which are essential for learning high-quality semantic IDs and for effectively training GR models. To address this, we propose Multi-Aspect Cross-modal quantization for generative Recommendation (MACRec), which introduces multimodal information and incorporates it into both semantic ID learning and generative model training from different aspects. Specifically, we first introduce cross-modal quantization during the ID learning process, which effectively reduces conflict rates and thus improves codebook usability through the complementary integration of multimodal information. In addition, to further enhance the generative ability of our GR model, we incorporate multi-aspect cross-modal alignments, including the implicit and explicit alignments. Finally, we conduct extensive experiments on three well-known recommendation datasets to demonstrate the effectiveness of our proposed method.

With the explosive growth of e-payment industry, online transaction fraud has become one of the biggest challenges for the business. The historical behavior information of users provides rich information for digging into the users' fraud risk. While considerable efforts have been made in this direction, a long-standing challenge is how to effectively exploit user's behavioral information and provide explainable prediction results. In fact, the value variations of same field from different events and the interactions of different fields within one event have proven to be strong indicators of fraudulent behaviors. In this paper, we propose the Dual Importance-aware Factorization Machines (DIFM), which exploits the inter- and intra-event information among users’ behavior sequence from dual perspectives, i.e., field value variations and field interactions simultaneously for fraud detection. The proposed model is deployed in Alipay's risk management system, which provides real-time fraud detection service for e-commerce platforms. Experimental results on industrial data under various scenarios in the platform clearly demonstrate that our model achieves significant improvements compared with various state-of-the-art baseline models. Moreover, the \model~could also give an insight into the explanation of the prediction results from dual perspectives.

In most real-world large-scale online applications (e.g., e-commerce or finance), customer acquisition is usually a multi-step conversion process of audiences. For example, an impression->click->purchase process is usually performed of audiences for e-commerce platforms. However, it is more difficult to acquire customers in financial advertising (e.g., credit card advertising) than in traditional advertising. On the one hand, the audience multi-step conversion path is longer, an impression->click->application->approval->activation process usually occurs during the audience conversion for credit card business in financial advertising. On the other hand, the positive feedback is sparser (class imbalance) step by step, and it is difficult to obtain the final positive feedback due to the delayed feedback of activation. Therefore, it is necessary to use the positive feedback information of the former step to alleviate the class imbalance of the latter step. Multi-task learning is a typical solution in this direction. While considerable multi-task efforts have been made in this direction, a long-standing challenge is how to explicitly model the long-path sequential dependence among audience multi-step conversions for improving the end-to-end conversion. In this paper, we propose an Adaptive Information Transfer Multi-task (AITM) framework, which models the sequential dependence among audience multi-step conversions via the Adaptive Information Transfer (AIT) module. The AIT module can adaptively learn what and how much information to transfer for different conversion stages. Besides, by combining the Behavioral Expectation Calibrator in the loss function, the AITM framework can yield more accurate end-to-end conversion identification. The proposed framework is deployed in Meituan app, which utilizes it to real-timely show a banner to the audience with a high end-to-end conversion rate for Meituan Co-Branded Credit Cards. Offline experimental results on both industrial and public real-world datasets clearly demonstrate that the proposed framework achieves significantly better performance compared with state-of-the-art baselines. Besides, online experiments also demonstrate significant improvement compared with existing online models. Furthermore,we have released the source code of the proposed framework at https://github.com/xidongbo/AITM.

Cold-start problems are enormous challenges in practical recommender systems. One promising solution for this problem is cross-domain recommendation (CDR) which leverages rich information from an auxiliary (source) domain to improve the performance of recommender system in the target domain. In these CDR approaches, the family of Embedding and Mapping methods for CDR (EMCDR) is very effective, which explicitly learn a mapping function from source embeddings to target embeddings with overlapping users. However, these approaches suffer from one serious problem: the mapping function is only learned on limited overlapping users, and the function would be biased to the limited overlapping users, which leads to unsatisfying generalization ability and degrades the performance on cold-start users in the target domain. With the advantage of meta learning which has good generalization ability to novel tasks, we propose a transfer-meta framework for CDR (TMCDR) which has a transfer stage and a meta stage. In the transfer (pre-training) stage, a source model and a target model are trained on source and target domains, respectively. In the meta stage, a task-oriented meta network is learned to implicitly transform the user embedding in the source domain to the target feature space. In addition, the TMCDR is a general framework that can be applied upon various base models, e.g., MF, BPR, CML. By utilizing data from Amazon and Douban, we conduct extensive experiments on 6 cross-domain tasks to demonstrate the superior performance and compatibility of TMCDR.

Transfer learning aims at improving the performance of target learners on target domains by transferring the knowledge contained in different but related source domains. In this way, the dependence on a large number of target-domain data can be reduced for constructing target learners. Due to the wide application prospects, transfer learning has become a popular and promising area in machine learning. Although there are already some valuable and impressive surveys on transfer learning, these surveys introduce approaches in a relatively isolated way and lack the recent advances in transfer learning. Due to the rapid expansion of the transfer learning area, it is both necessary and challenging to comprehensively review the relevant studies. This survey attempts to connect and systematize the existing transfer learning research studies, as well as to summarize and interpret the mechanisms and the strategies of transfer learning in a comprehensive way, which may help readers have a better understanding of the current research status and ideas. Unlike previous surveys, this survey article reviews more than 40 representative transfer learning approaches, especially homogeneous transfer learning approaches, from the perspectives of data and model. The applications of transfer learning are also briefly introduced. In order to show the performance of different transfer learning models, over 20 representative transfer learning models are used for experiments. The models are performed on three different data sets, that is, Amazon Reviews, Reuters-21578, and Office-31, and the experimental results demonstrate the importance of selecting appropriate transfer learning models for different applications in practice.

Many prediction tasks of real-world applications need to model multi-order feature interactions in user's event sequence for better detection performance. However, existing popular solutions usually suffer two key issues: 1) only focusing on feature interactions and failing to capture the sequence influence; 2) only focusing on sequence information, but ignoring internal feature relations of each event, thus failing to extract a better event representation. In this paper, we consider a two-level structure for capturing the hierarchical information over user's event sequence: 1) learning effective feature interactions based event representation; 2) modeling the sequence representation of user's historical events. Experimental results on both industrial and public datasets clearly demonstrate that our model achieves significantly better performance compared with state-of-the-art baselines.

Domain adaptation tasks such as cross-domain sentiment classification aim to utilize existing labeled data in the source domain and unlabeled or few labeled data in the target domain to improve the performance in the target domain via reducing the shift between the data distributions. Existing cross-domain sentiment classification methods need to distinguish pivots, i.e., the domain-shared sentiment words, and non-pivots, i.e., the domain-specific sentiment words, for excellent adaptation performance. In this paper, we first design a Category Attention Network (CAN), and then propose a model named CAN-CNN to integrate CAN and a Convolutional Neural Network (CNN). On the one hand, the model regards pivots and non-pivots as unified category attribute words and can automatically capture them to improve the domain adaptation performance; on the other hand, the model makes an attempt at interpretability to learn the transferred category attribute words. Specifically, the optimization objective of our model has three different components: 1) the supervised classification loss; 2) the distributions loss of category feature weights; 3) the domain invariance loss. Finally, the proposed model is evaluated on three public sentiment analysis datasets and the results demonstrate that CAN-CNN can outperform other various baseline methods.

With the explosive growth of the e-commerce industry, detecting online transaction fraud in real-world applications has become increasingly important to the development of e-commerce platforms. The sequential behavior history of users provides useful information in differentiating fraudulent payments from regular ones. Recently, some approaches have been proposed to solve this sequence-based fraud detection problem. However, these methods usually suffer from two problems: the prediction results are difficult to explain and the exploitation of the internal information of behaviors is insufficient. To tackle the above two problems, we propose a Hierarchical Explainable Network (HEN) to model users’ behavior sequences, which could not only improve the performance of fraud detection but also make the inference process interpretable.

Human mobility data accumulated from Point-of-Interest (POI) check-ins provides great opportunity for user behavior understanding. However, data quality issues (e.g., geolocation information missing, unreal check-ins, data sparsity) in real-life mobility data limit the effectiveness of existing POIoriented studies, e.g., POI recommendation and location prediction, when applied to real applications. To this end, in this paper, we develop a model, named Bi-STDDP, which can integrate bi-directional spatio-temporal dependence and users’ dynamic preferences, to identify the missing POI check-in where a user has visited at a specific time. Specifically, we first utilize bi-directional global spatial and local temporal information of POIs to capture the complex dependence relationships. Then, target temporal pattern in combination with user and POI information are fed into a multi-layer network to capture users’ dynamic preferences. Moreover, the dynamic preferences are transformed into the same space as the dependence relationships to form the final model. Finally, the proposed model is evaluated on three large-scale real-world datasets and the results demonstrate significant improvements of our model compared with state-of-the-art methods. Also, it is worth noting that the proposed model can be naturally extended to address POI recommendation and location prediction tasks with competitive performances.