We propose a novel framework that automatically learns the lighting patterns for efficient, joint acquisition of unknown reflectance and shape. The core of our framework is a deep neural network, with a shared linear encoder that directly corresponds to the lighting patterns used in physical acquisition, as well as non-linear decoders that output per-pixel normal and diffuse / specular information from photographs. We exploit the diffuse and normal information from multiple views to reconstruct a detailed 3D shape, and then fit BRDF parameters to the diffuse / specular information, producing texture maps as reflectance results. We demonstrate the effectiveness of the framework with physical objects that vary considerably in reflectance and shape, acquired with as few as 16 ~ 32 lighting patterns that correspond to 7 ~ 15 seconds of per-view acquisition time. Our framework is useful for optimizing the efficiency in both novel and existing setups, as it can automatically adapt to various factors, including the geometry / the lighting layout of the device and the properties of appearance.