For a better understanding of anonymization methods for location traces, we have designed and held a location trace anonymization contest that deals with a long trace (400 events per user) and fine-grained locations (1024 regions). In our contest, each team anonymizes her original traces, and then the other teams perform privacy attacks against the anonymized traces. In other words, both defense and attack compete together, which is close to what happens in real life. Prior to our contest, we show that re-identification alone is insufficient as a privacy risk and that trace inference should be added as an additional risk. Specifically, we show an example of anonymization that is perfectly secure against re-identification and is not secure against trace inference. Based on this, our contest evaluates both the re-identification risk and trace inference risk and analyzes their relationship. Through our contest, we show several findings in a situation where both defense and attack compete together. In particular, we show that an anonymization method secure against trace inference is also secure against re-identification under the presence of appropriate pseudonymization. We also report defense and attack algorithms that won first place, and analyze the utility of anonymized traces submitted by teams in various applications such as POI recommendation and geo-data analysis.

Abstract With the widespread use of LBSs (Location-based Services), synthesizing location traces plays an increasingly important role in analyzing spatial big data while protecting user privacy. In particular, a synthetic trace that preserves a feature specific to a cluster of users (e.g., those who commute by train, those who go shopping) is important for various geo-data analysis tasks and for providing a synthetic location dataset. Although location synthesizers have been widely studied, existing synthesizers do not provide su˚cient utility, privacy, or scalability, hence are not practical for large-scale location traces. To overcome this issue, we propose a novel location synthesizer calledPPMTF (Privacy-Preserving Multiple Tensor Factorization). We model various statistical features of the original traces by a transition-count tensor and a visit-count tensor. We factorize these two tensors simultaneously via multiple tensor factorization, and train factor matrices via posterior sampling. Then we synthesize traces from reconstructed tensors, and perform a plausible deniability test for a synthetic trace. We comprehensively evaluate PPMTF using two datasets. Our experimental results show that PPMTF preserves various statistical features including cluster-specific features, protects user privacy, and synthesizes large-scale location traces in practical time. PPMTF also significantly outperforms the state-of-theart methods in terms of utility and scalability at the same level of privacy.