When outcomes hinge on human actions or interpretations, achieving effective and trustworthy AI performance requires systems that can reason about human behavior, communication, and social context. Building such human-aligned intelligence demands AI that not only processes data but also comprehends the richness of human expression and the structure of human interactions. To achieve this, this research develops methods for augmenting and structuring data representations across modalities to capture what humans express through language, visuals, and behavior, and across graphs to represent how humans and information are connected within social and semantic networks. In addition, this research introduces alignment evaluation frameworks that assess whether models can reason consistently across cultural, linguistic, and professional contexts.

Recent research has shed light on the capabilities of Large Multimodal Models (LMMs) across various general vision and language tasks. The performance of LMMs in specialized domains, such as social media, which integrates text, images, videos, and sometimes audio, remains an area of active interest. Effective analysis of such content requires models to interpret the complex interactions between different communication modalities and their influence on the conveyed message. This article explores GPT-4V(ision)’s performance in social multimedia analysis. We evaluate GPT-4V across five representative tasks: sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection. Our approach includes a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a review of the results and a selection of qualitative samples to demonstrate GPT-4V’s performance in multimodal social media content analysis. GPT-4V shows effectiveness in these tasks, exhibiting capabilities like joint image–text understanding, contextual and cultural awareness, and commonsense knowledge application. However, challenges persist, including struggles with multilingual social multimedia comprehension and difficulty in adapting to the latest social media trends. It also sometimes generates incorrect information about evolving knowledge of celebrities and politicians. This preliminary study aims to inform further research across disciplines, particularly in computational social science and social media studies. The findings highlight the potential of LMMs to enhance our understanding of social media content and its users through multimodal analysis. All images and prompts used in this study will be available at https://github.com/VIStA-H/GPT-4V_Social_Media .

Emojis have become an integral part of digital communication, enriching text by conveying emotions, tone, and intent. Existing emoji recommendation methods are primarily evaluated based on their ability to match the exact emoji a user chooses in the original text. However, they ignore the essence of users’ behavior on social media in that each text can correspond to multiple reasonable emojis. To better assess a model’s ability to align with such real-world emoji usage, we propose a new semantics preserving evaluation framework for emoji recommendation, which measures a model’s ability to recommend emojis that maintain the semantic consistency with the user’s text. To evaluate how well a model preserves semantics, we assess whether the predicted affective state, demographic profile, and attitudinal stance of the user remain unchanged. If these attributes are preserved, we consider the recommended emojis to have maintained the original semantics. The advanced abilities of Large Language Models (LLMs) in understanding and generating nuanced, contextually relevant output make them well-suited for handling the complexities of semantics preserving emoji recommendation. To this end, we construct a comprehensive benchmark to systematically assess the performance of six proprietary and open-source LLMs using different prompting techniques on our task. Our experiments demonstrate that GPT-4o outperforms other LLMs, achieving a semantics preservation score of 79.23%. Additionally, we conduct case studies to analyze model biases in downstream classification tasks and evaluate the diversity of the recommended emojis (https://github.com/VIStA-H/SemanticsPreservingEmojiRec).

Public opinion on international conflicts, such as the concurrent Russia-Ukraine and Israel-Palestine crises, often reflects a society’s values, beliefs, and history. These simultaneous conflicts have sparked heated global online discussions, offering a unique opportunity to explore the dynamics of public opinion in multiple international crises. This study investigates how public opinions toward one conflict might influence or relate to another, a relatively unexplored area in contemporary research. Focusing on Chinese netizens, who represent a significant online population, this study examines their perspectives, which are increasingly influential in global discourse due to China’s unique cultural and political landscape. The research finds a range of opinions, including an overall neutral stance towards both conflicts and a statistical correlation between attitudes towards each, indicating interconnected or mutually influenced viewpoints. The study also highlights the significant role of news media in impacting public opinion, particularly in China, where state policies and global politics shape conflict portrayal.

Causal inference and model interpretability are gaining increasing attention, particularly in the biomedical domain. Despite recent advance, decorrelating features in nonlinear environments with human-interpretable representations remains underexplored. In this study, we introduce a novel method called causal rule generation with target trial emulation framework (CRT RE), which applies randomize trial design principles to estimate the causal effect of association rules. We then incorporate such association rules for the downstream applications such as prediction of disease onsets. Extensive experiments on six healthcare datasets, including synthetic data, real-world disease collections, and MIMIC-III/IV, demonstrate the model’s superior performance. Specifically, our method achieved a β error of 0.907, outperforming DWR (1.024) and SVM (1.141). On real-world datasets, our model achieved accuracies of 0.789, 0.920, and 0.300 for Esophageal Cancer, Heart Disease, and Cauda Equina Syndrome prediction task, respectively, consistently surpassing baseline models. On the ICD code prediction tasks, it achieved AUC Macro scores of 92.8 on MIMIC-III and 96.7 on MIMIC-IV, outperforming the state-of-the-art models KEPT and MSMN. Expert evaluations further validate the model’s effectiveness, causality, and interpretability.

In the realm of personalized recommendation systems, accurately capturing user preferences and item characteristics is important for delivering relevant and satisfying recommendations. This study introduces innovative approaches using Large Language Models (LLMs) to generate detailed textual descriptions that enhance both user and item representations. We propose a dual strategy: for user representation, we employ supervised fine-tuning coupled with Retrieval-Augmented Generation (RAG) to keep the model current with dynamic user preferences; for item representation, we leverage the extensive knowledge base of LLMs to enrich item descriptions and infer traits from user interactions. These methods promise a deeper, more nuanced understanding of both users and items, potentially leading to superior recommendation accuracy. We adopt a rigorous evaluation methodology, ensuring the reliability of our results and the effectiveness of our proposed system. This paper discusses these methodologies, presents our preliminary findings, and highlights the potential of text-augmented profiles in advancing recommendation systems.

The growing trend of partisanship in news reporting can have a negative impact on society. Assessing the level of partisanship in news headlines is particularly crucial, as they are easily accessible and frequently provide a condensed summary of the article's opinions or events. Therefore, they can significantly influence readers' decision to read the full article, making them a key factor in shaping public opinion. We first adopt a human-guided machine learning framework to develop a new dataset for hyperpartisan news title detection with 2,200 manually labeled and 1.8 million machine-labeled titles that were posted from 2014 to the present by nine representative media organizations across three media bias groups - Left, Central, and Right in an active learning manner. A fine-tuned transformer-based language model achieves an overall accuracy of 0.84 and an F1 score of 0.78 on an external validation set. Next, we conduct a computational analysis to quantify the extent and dynamics of partisanship in news titles. While some aspects are as expected, our study reveals new or nuanced differences between the three media groups. We find that overall the Right media tends to use proportionally more hyperpartisan titles. Roughly around the 2016 Presidential Election, the proportions of hyperpartisan titles increased across all media bias groups, with the Left media exhibiting the most significant relative increase. We identify three major topics including foreign issues, political systems, and societal issues that are suggestive of hyperpartisanship in news titles using logistic regression models and the Shapley values. Through an analysis of the topic distribution, we find that societal issues gradually gain more attention from all media groups. We further apply a lexicon-based language analysis tool to the titles of each topic and quantify the linguistic distance between any pairs of the three media groups, uncovering three distinct patterns. Codes and data are available at https://github.com/VIStA-H/Hyperpartisan-News-Titles.

Leveraging Large Multimodal Models (LMMs) to simulate human behaviors when processing multimodal information, especially in the context of social media, has garnered immense interest due to its broad potential and far-reaching implications. Emojis, as one of the most unique aspects of digital communication, are pivotal in enriching and often clarifying the emotional and tonal dimensions. Yet, there is a notable gap in understanding how these advanced models, such as GPT-4V, interpret and employ emojis in the nuanced context of online interaction. This study intends to bridge this gap by examining the behavior of GPT-4V in replicating human-like use of emojis. The findings reveal a discernible discrepancy between human and GPT-4V behaviors, likely due to the subjective nature of human interpretation and the limitations of GPT-4V's English-centric training, suggesting cultural biases and inadequate representation of non-English cultures.

Large Language Models (LLMs) have revolutionized solutions for general natural language processing (NLP) tasks. However, deploying these models in specific domains still faces challenges like hallucination. While existing knowledge graph retrieval-based approaches offer partial solutions, they cannot be well adapted to the political domain. On one hand, existing generic knowledge graphs lack vital political context, hindering deductions for practical tasks. On the other hand, the nature of political questions often renders the direct facts elusive, necessitating deeper aggregation and comprehension of retrieved evidence. To address these challenges, we propose a Political Experts through Knowledge Graph Integration (PEG) framework. PEG entails the creation and utilization of a multi-view political knowledge graph (MVPKG), which integrates U.S. legislative, election, and diplomatic data, as well as conceptual knowledge from Wikidata. With MVPKG as its foundation, PEG enhances existing methods through knowledge acquisition, aggregation, and injection. This process begins with refining evidence through semantic filtering, followed by its aggregation into global knowledge via implicit or explicit methods. The integrated knowledge is then utilized by LLMs through prompts. Experiments on three real-world datasets across diverse LLMs confirm PEG's superiority in tackling political modeling tasks.

Understanding the framing of political issues is of paramount importance as it significantly shapes how individuals perceive, interpret, and engage with these matters. While prior research has independently explored framing within news media and by social media users, there remains a notable gap in our comprehension of the disparities in framing political issues between these two distinct groups. To address this gap, we conduct a comprehensive investigation, focusing on the nuanced distinctions both qualitatively and quantitatively in the framing of social media and traditional media outlets concerning a series of American Supreme Court rulings on affirmative action, student loans, and abortion rights. Our findings reveal that, while some overlap in framing exists between social media and traditional media outlets, substantial differences emerge both across various topics and within specific framing categories. Compared to traditional news media, social media platforms tend to present more polarized stances across all framing categories. Further, we observe significant polarization in the news media’s treatment (i.e., Left vs. Right leaning media) of affirmative action and abortion rights, whereas the topic of student loans tends to exhibit a greater degree of consensus. The disparities in framing between traditional and social media platforms carry significant implications for the formation of public opinion, policy decision-making, and the broader political landscape.

In the face of the growing global influence and prevalence of Chinese technology companies, governments world-wide have expressed concern and mistrust toward these companies. There is a scarcity of research that specifically examines the widespread public response to this phenomenon on a large scale. This study aims to fill in the gap in understanding online public opinion toward Chinese technology companies using Reddit data, a popular news-oriented social media platform. We employ the state-of-the-art transformer model to build a reliable sentiment classifier. We then use LDA to extract the topics associated with positive and negative comments. We also conduct content analysis by studying the changes in the semantic meaning of the companies’ names over time. Our main findings include the following: 1) Notable difference exists in the proportions of positive comments (8.42%) and negative comments (14.12%); 2) Positive comments are mostly associated with the companies’ consumer products, such as smartphones, laptops, and wearable electronics. Negative comments have a more diverse topic distribution (notable topics include criticism toward the platform, dissatisfaction with the companies’ smartphone products, companies’ ties to the Chinese government, data security concerns, 5G construction, and general political discussions); and 3) Characterization of each technology company is usually centered around a particular predominant theme related to the company, while real-world political events may trigger drastic changes in users’ characterization.

Healthcare workers such as doctors and nurses are expected to be trustworthy and creditable sources of vaccine-related information. Their opinions toward the COVID-19 vaccines may influence the vaccine uptake among the general population. However, vaccine hesitancy is still an important issue even among the healthcare workers. Therefore, it is critical to understand their opinions to help reduce the level of vaccine hesitancy. There have been studies examining healthcare workers’ viewpoints on COVID-19 vaccines using questionnaires. Reportedly, a considerably higher proportion of vaccine hesitancy is observed among nurses, compared to doctors. We intend to verify and study this phenomenon at a much larger scale and in fine grain using social media data, which has been effectively and efficiently leveraged by researchers to address real-world issues during the COVID-19 pandemic. More specifically, we use a keyword search to identify healthcare workers and further classify them into doctors and nurses from the profile descriptions of the corresponding Twitter users. Moreover, we apply a transformer-based language model to remove irrelevant tweets. Sentiment analysis and topic modeling are employed to analyze and compare the sentiment and thematic differences in the tweets posted by doctors and nurses. We find that doctors are overall more positive toward the COVID-19 vaccines. The focuses of doctors and nurses when they discuss vaccines in a negative way are in general different. Doctors are more concerned with the effectiveness of the vaccines over newer variants while nurses pay more attention to the potential side effects on children. Therefore, we suggest that more customized strategies should be deployed when communicating with different groups of healthcare workers.

Wildfire is one of the biggest disasters that frequently occurs on the west coast of the United States. Many efforts have been made to understand the causes of the increases in wildfire intensity and frequency in recent years. In this work, we propose static and dynamic prediction models to analyze and assess the areas with high wildfire risks in California by utilizing a multitude of environmental data including population density, Normalized Difference Vegetation Index (NDVI), Palmer Drought Severity Index (PDSI), tree mortality area, tree mortality number, and altitude. Moreover, we focus on a better understanding of the impacts of different factors so as to inform preventive actions. To validate our models and findings, we divide the land of California into 4,242 grids of 0.1 degrees 0.1 degrees in latitude and longitude, and compute the risk of each grid based on spatial and temporal conditions. To verify the generalizability of our models, we further expand the scope of wildfire risk assessment from California to Washington without any fine tuning. By performing counterfactual analysis, we uncover the effects of several possible methods on reducing the number of high risk wildfires. Taken together, our study has the potential to estimate, monitor, and reduce the risks of wildfires across diverse areas provided that such environment data is available.

The COVID-19 pandemic has affected people’s lives around the world on an unprecedented scale. We intend to investigate hoarding behaviors in response to the pandemic using large-scale social media data. First, we collect hoarding-related tweets shortly after the outbreak of the coronavirus. Next, we analyze the hoarding and anti-hoarding patterns of over 42,000 unique Twitter users in the United States from March 1 to April 30, 2020, and dissect the hoarding-related tweets by age, gender, and geographic location. We find the percentage of women in both hoarding and anti-hoarding groups is higher than that of the general Twitter user population. Furthermore, using topic modeling, we investigate the opinions expressed towards the hoarding behavior by categorizing these topics according to demographic and geographic groups. We also calculate the anxiety scores for the hoarding and anti-hoarding related tweets using a lexical approach. By comparing their anxiety scores with the baseline Twitter anxiety score, we reveal further insights. The LIWC anxiety mean for the hoarding-related tweets is significantly higher than the baseline Twitter anxiety mean. Interestingly, beer has the highest calculated anxiety score compared to other hoarded items mentioned in the tweets.