The value of personal health data continues to be a debated topic in HCI and society more broadly. We investigate the monetary value people attach to their health data. Using a custom mobile app for 14 days with 55 participants, we collected health data (sleep duration, sleep quality, pain intensity, wake-up times) and a daily monetary data valuation using a reverse second-price auction. Participants bid to sell their data to a for-profit company, the government, or academia. Our findings indicate that people value their data differently based on who is buying. We also show that people are interested in monetizing their personal health data despite privacy and data protection concerns. The presented study helps us understand the data value landscape and paves way to a healthier data-driven future where people may benefit more from their own contributions, either in monetary or other forms.

Social media is now an important source of everyday information. Given the plethora of scandals concerning the rapid spread of misinformation and disinformation on social media, the credibility of the content on these platforms is now a pivotal research area. Much of the existing work on social media credibility focuses on content credibility. In this study, however, we focus on the credibility of the profile as the virtual representation of the content author. We developed a real-time machine-learning-based online tool that assesses the credibility of profiles on Twitter, one of the most common and versatile social media platforms. To investigate user perceptions on credibility-related issues, we used our tool as a stimulus for people to reflect on their profile’s credibility and collected 100 responses. The combination of our quantitative and qualitative analysis reveals that the latest tweets and retweet behavior are two of the most critical factors for profile credibility. It is also observed that people demonstrate a limited interest in their profile credibility but agree that the author’s credibility is of paramount importance. With an open-source tool to assess user credibility on Twitter and a user study to establish its utility, we contribute a timely piece of research on the topic of online credibility.

Artificial Intelligence is seen as humanity’s current best bet to solve the looming crisis in healthcare. Conversational Agents, or chatbots, rely on advances in AI and are increasingly investigated in the context of digital mental health care. Given how they are end-user-facing and interactive communication tools, the user engagement felt when interacting with the bots is a critical consideration. In this work, we examine the effects of chatbot personalities on the experienced user engagement with the bot. We employed personalities that rely on the Big-5 Personality Theory. Among other findings, our quantitative results indicate that a highly conscientious chatbot is likely to foster the highest user engagement. Our qualitative and content analysis also reveals desired and undesired personality features for future mental health chatbots. We discuss our findings in light of digital mental health and propose novel research directions.

The recent massive proliferation of affiliate marketing suggests a new e-commerce paradigm which involves sellers, affiliates and the platforms that connect them. In particular, the fact that prospective buyers may become acquainted with the promotion through more than one affiliate to whom they are connected calls for new mechanisms for compensating affiliates for their promotional efforts. In this paper, we study the problem of a platform that needs to decide on the commission to be awarded to affiliates for promoting a given product or service. Our equilibrium-based analysis, which applies to the case where affiliates are a priori homogeneous and self-interested, enables showing that a minor change in the way the platform discloses information to the affiliates results in a tremendous (positive) effect on the platform's expected profit. In particular, we show that with the revised mechanism the platform can overcome the multi-equilibria problem that arises in the traditional mechanism and can obtain a profit which is at least as high as the maximum profit in any of the equilibria that hold in the latter.