Nowadays, Multi-purpose Messaging Mobile App (MMMA) has become increasingly prevalent. MMMAs attract fraudsters and some cybercriminals provide support for frauds via black market accounts (BMAs). Compared to fraudsters, BMAs are not directly involved in frauds and are more difficult to detect. This paper illustrates our BMA detection system SGRL (Self-supervised Graph Representation Learning) used in WeChat, a representative MMMA with over a billion users. We tailor Graph Neural Network and Graph Self-supervised Learning in SGRL for BMA detection. The workflow of SGRL contains a pretraining phase that utilizes structural information, node attribute information and available human knowledge, and a lightweight detection phase. In offline experiments, SGRL outperforms state-of-the-art methods by 16.06%-58.17% on offline evaluation measures. We deploy SGRL in the online environment to detect BMAs on the billion-scale WeChat graph, and it exceeds the alternative by 7.27% on the online evaluation measure. In conclusion, SGRL can alleviate label reliance, generalize well to unseen data, and effectively detect BMAs in WeChat.

The importance of modeling contextual information within a search session has been widely acknowledged. However, learning representations of multi-query multi-modal (MM) search, in which Mobile Taobao users repeatedly submit textual and visual queries, remains unexplored in literature. Previous work which learns task-specific representations of textual query sessions fails to capture diverse query types and correlations in MM search sessions. This paper presents to represent MM search sessions by heterogeneous graph neural network (HGN). A multi-view contrastive learning framework is proposed to pretrain the HGN, with two views to model different intra-query, inter-query, and inter-modality information diffusion in MM search. Extensive experiments demonstrate that, the pretrained session representation can benefit state-of-the-art baselines on various downstream tasks, such as personalized click prediction, query suggestion, and intent classification.

Social Recommender Systems (SRS) have attracted considerable attention since its accompanying service, social networks, helps increase user satisfaction and provides auxiliary information to improve recommendations. However, most existing SRS focus on social influence and ignore another essential social phenomenon, i.e., social homophily. Social homophily, which is the premise of social influence, indicates that people tend to build social relations with similar people and form influence propagation paths. In this article, we propose a generic framework Social PathExplorer (SPEX) to enhance neural SRS. SPEX treats the neural recommendation model as a black box and improves the quality of recommendations by modeling the social recommendation task, the formation of social homophily, and their mutual effect in the manner of multi-task learning. We design a Graph Neural Network based component for influence propagation path prediction to help SPEX capture the rich information conveyed by the formation of social homophily. We further propose an uncertainty based task balancing method to set appropriate task weights for the recommendation task and the path prediction task during the joint optimization. Extensive experiments have validated that SPEX can be easily plugged into various state-of-the-art neural recommendation models and help improve their performance. The source code of our work is available at: https://github.com/XMUDM/SPEX.

Recommendation Systems (RS) have become an essential part of many online services. Due to its pivotal role in guiding customers towards purchasing, there is a natural motivation for unscrupulous parties to spoof RS for profits. In this paper, we study the shilling attack: a subsistent and profitable attack where an adversarial party injects a number of user profiles to promote or demote a target item. Conventional shilling attack models are based on simple heuristics that can be easily detected, or directly adopt adversarial attack methods without a special design for RS. Moreover, the study on the attack impact on deep learning based RS is missing in the literature, making the effects of shilling attack against real RS doubtful. We present a novel Augmented Shilling Attack framework (AUSH) and implement it with the idea of Generative Adversarial Network. AUSH is capable of tailoring attacks against RS according to budget and complex attack goals, such as targeting a specific user group. We experimentally show that the attack impact of AUSH is noticeable on a wide range of RS including both classic and modern deep learning based RS, while it is virtually undetectable by the state-of-the-art attack detection model.