Abstract Gamification is an attractive strategy for different contexts, including software process improvement, where it presents positive results associated with increased factors such as motivation and others classified into social and human factors. Such factors are required to improve software processes in the automotive industry due to the influence of changes in the conditions and the behavior of individuals. However, the treatment of gamification strategies requires rigor at a scientific level. Therefore, it is necessary to analyze critical dimensions such as the gamification maturity level, the ability to intervene, and the influence of social and human factors. Such analysis is motivated by the relationship between social and human factors and the success of a process improvement. The above justifies the researchers' interest in this article in analyzing a gamification strategy implemented in the automotive industry from such dimensions. Therefore, this article presents the analysis from the point of view of developing software‐controlled systems in automobiles. Besides, it uses a deductive approach to conduct this analysis to abstract all the design aspects of a strategy created and implemented in a software development automotive environment. One of the most representative findings of this study is the strategy's capacity to promote SHF, which identifies motivation, commitment, team cohesion, emotional intelligence, and autonomy.

Abstract Until 2019 the VDA (German Automotive Association) did not accept online assessments. Then the pandemic of COVID‐19 led to a situation where for a certain time, travel and cooperation on site were not allowed any more. The VDA then allowed online assessments and hybrid assessments. Hybrid means that part of the assessment team is on place and part of the team is online connected. However, also full online assessments were allowed. In 2022, the impact of COVID‐19 decreased and still the online setup of assessments maintained. This paper will discuss this situation and outline a study from Valeo, which gives feedback about these online assessments and their effectiveness.