Local-life recommendation have witnessed rapid growth, providing users with convenient access to daily essentials. However, this domain faces two key challenges: (1) spatial constraints, driven by the requirements of the local-life scenario, where items are usually shown only to users within a limited geographic area, indirectly reducing their exposure probability; and (2) long-tail sparsity, where few popular items dominate user interactions, while many high-quality long-tail items are largely overlooked due to imbalanced interaction opportunities. Existing methods typically adopt a user-centric perspective, such as modeling spatial user preferences or enhancing long-tail representations with collaborative filtering signals. However, we argue that an item-centric perspective is more suitable for this domain, focusing on enhancing long-tail items representation that align with the spatially-constrained characteristics of local lifestyle services. To tackle this issue, we propose ReST, a Plug-And-Play Spatially-Constrained Representation Enhancement Framework for Long-Tail Local-Life Recommendation. Specifically, we first introduce a Meta ID Warm-up Network, which initializes fundamental ID representations by injecting their basic attribute-level semantic information. Subsequently, we propose a novel Spatially-Constrained ID Representation Enhancement Network (SIDENet) based on contrastive learning, which incorporates two efficient strategies: a spatially-constrained hard sampling strategy and a dynamic representation alignment strategy. This design adaptively identifies weak ID representations based on their attribute-level information during training. It additionally enhances them by capturing latent item relationships within the spatially-constrained characteristics of local lifestyle services, while preserving compatibility with popular items.

Uplift modeling estimates individual-level treatment effects for personalized decisions in applications such as marketing and healthcare. Beyond binary treatments, many applications involve multi-valued treatments. As data are split across more groups, sparsity and imbalance pose challenges. We propose CAMU, which combines (i) a Codebook-enhanced representation network that anchors representations across mini-batches to stabilize learning and facilitate distribution alignment, and (ii) a Cross-Treatment Self-Attention (CTSA) enhanced prediction network for treatment-aware knowledge sharing. We extend CAMU to CAMUER, which transfers unbiased signals from randomized controlled trial (RCT) data via attention alignment and prediction-consistency distillation. The proposed model is deployed in Kuaishou's ad-serving system, serving tens of millions of users. Offline experiments and a large-scale online A/B test demonstrate consistent gains over baselines.

Learning-to-rank (LTR) is a fundamental component of modern large-scale information retrieval (IR) systems, playing an essential role across various stages of the ranking pipeline. Recently, differentiable sorting networks have attracted increasing attention for LTR as a permutation-level learning paradigm, enabling end-to-end optimization directly on ranking structure. However, existing approaches suffer from two critical limitations: (i) permutation-matrix fidelity, i.e., the predicted soft permutation matrix may deviate from the exact hard permutation matrix required by permutation-level objectives; and (ii) uncertainty in target ordering arising from coarse or tied relevance labels, where the ground-truth order is set-valued rather than unique.

Major promotional events such as Black Friday and 618 Shopping Day cause drastic, heterogeneous shifts in user and advertiser behavior, posing persistent challenges for conversion rate (CVR) models trained on daily data. Existing methods often lack the flexibility to capture this periodic variability, resulting in poor modeling of diverse behavioral patterns. To address these challenges, we propose TemporalExpertNet(TEN), a cross-temporal transfer learning framework for industrial-scale CVR prediction during promotion cycles. TEN decomposes the model into a stable representation encoder and a promotion-sensitive expert, enabling reusable temporal knowledge transfer. Specifically, we propose BridgeNet to address the mismatch between historical knowledge and current features through temporal representation alignment. We further introduce TemporalExpertGate (TEG) to perform sample-aware expert fusion, enabling fine-grained prediction adjustment and adaptive knowledge reuse across promotion periods. By using a two-stage training strategy, TEN achieves stable alignment and adaptive expert fusion for robust prediction under shifting promotional distributions. TEN was deployed on a large-scale short-video ads platform during the 618 preheating phase, improving conversion rate by 7.52% and platform RPM by 4.27% with only 0.23% model size and 1.8% latency overhead. It was therefore fully launched to all traffic on 618 Shopping Day, bringing substantial commercial gains.

In online video platforms, accurate watch time prediction has become a fundamental and challenging problem in video recommendation. Previous research has revealed that the accuracy of watch time prediction highly depends on both the transformation of watch-time labels and the decomposition of the estimation process. TPM (Tree based Progressive Regression Model) achieves State-of-the-Art performance with a carefully designed and effective decomposition paradigm. TPM discretizes the watch time into several ordinal intervals and organizes them into a binary decision tree, where each node corresponds to a specific interval. At each non-leaf node, a binary classifier is used to determine the specific interval in which the watch time variable most likely falls, based on the prediction outcome at its parent node.

Auto-bidding is widely used in advertising systems, serving a diverse range of advertisers. Generative bidding is increasingly gaining traction due to its strong planning capabilities and generalizability. Unlike traditional reinforcement learning-based bidding, generative bidding does not depend on the Markov Decision Process (MDP), thereby exhibiting superior planning performance in long-horizon scenarios. Conditional diffusion modeling approaches have shown significant promise in the field of auto-bidding. However, relying solely on return as the optimality criterion is insufficient to guarantee the generation of truly optimal decision sequences, as it lacks personalized structural information. Moreover, the auto-regressive generation mechanism of diffusion models inherently introduces timeliness risks. To address these challenges, we introduce a novel conditional diffusion modeling approach that integrates expert trajectory guidance with a skip-step sampling strategy to improve generation efficiency. The efficacy of this method has been demonstrated through comprehensive offline experiments and further substantiated by statistically significant outcomes in online A/B testing, yielding an 11.29% increase in conversions and a 12.36% growth in revenue relative to the baseline.

Semantic IDs are discrete identifiers generated by quantizing the Multi-modal Large Language Models embeddings, enabling efficient multi-modal content integration in recommendation systems. However, their lack of collaborative signals results in a misalignment with downstream discriminative and generative recommendation objectives. Recent studies have introduced various alignment mechanisms to address this problem, but their two-stage framework design still leads to two main limitations: (1) inevitable information loss during alignment, and (2) inflexibility in applying adaptive alignment strategies, consequently constraining the mutual information maximization during the alignment process.

Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms. Existing approaches typically employ rule-based strategies or Reinforcement Learning (RL) techniques. However, rule-based strategies lack the flexibility to adapt to time-varying market conditions, and RL-based methods struggle to capture essential historical dependencies and observations within Markov Decision Process (MDP) frameworks. Furthermore, these approaches often face challenges in ensuring strategy adaptability across diverse advertising objectives. Additionally, as offline training methods are increasingly adopted to facilitate the deployment and maintenance of stable online strategies, the issues of documented behavioral patterns and behavioral collapse resulting from training on fixed offline datasets become increasingly significant. To address these limitations, this paper introduces a novel offline Generative Auto-bidding framework with Value-Guided Explorations (GAVE). GAVE accommodates various advertising objectives through a score-based Return-To-Go (RTG) module. Moreover, GAVE integrates an action exploration mechanism with an RTG-based evaluation method to explore novel actions while ensuring stability-preserving updates. A learnable value function is also designed to guide the direction of action exploration and mitigate Out-of-Distribution (OOD) problems. Experimental results on two offline datasets and real-world deployments demonstrate that GAVE outperforms state-of-the-art baselines in both offline evaluations and online A/B tests. By applying the core methods of this framework, we proudly secured first place in the NeurIPS 2024 competition, 'AIGB Track: Learning Auto-Bidding Agents with Generative Models'.

Large Language Models (LLMs) have garnered significant attention in Recommendation Systems (RS) due to their extensive world knowledge and robust reasoning capabilities. However, a critical challenge lies in enabling LLMs to effectively comprehend and extract insights from massive user behaviors. Current approaches that directly leverage LLMs for user interest learning face limitations in handling long sequential behaviors, effectively extracting interest, and applying interest in practical scenarios. To address these issues, we propose a Hierarchical Tree Search-based User Lifelong Behavior Modeling framework (HiT-LBM). HiT-LBM integrates Chunked User Behavior Extraction (CUBE) and Hierarchical Tree Search for Interest (HTS) to capture diverse interests and interest evolution of user. CUBE divides user lifelong behaviors into multiple chunks and learns the interest and interest evolution within each chunk in a cascading manner. HTS generates candidate interests through hierarchical expansion and searches for the optimal interest with process rating model to ensure information gain for each behavior chunk. Additionally, we design Temporal-Ware Interest Fusion (TIF) to integrate interests from multiple behavior chunks, constructing a comprehensive representation of user lifelong interests. The representation can be embedded into any recommendation model to enhance performance. Extensive experiments demonstrate the effectiveness of our approach, showing that it surpasses state-of-the-art methods. We also deploy HiT-LBM on Kuaishou's online advertising platform, showing 3.5% increase of revenue. We release the implementation code https://github.com/xiayu-cell/HiT-LBM.

The integration of Large Language Models (LLMs) into recommender systems has led to substantial performance improvements. However, this often comes at the cost of diminished recommendation diversity, which can negatively impact user satisfaction. To address this issue, controllable recommendation has emerged as a promising approach, allowing users to specify their preferences and receive recommendations that meet their diverse needs. Despite its potential, existing controllable recommender systems frequently rely on simplistic mechanisms, such as a single prompt, to regulate diversity-an approach that falls short of capturing the full complexity of user preferences. In response to these limitations, we propose DLCRec, a novel framework designed to enable fine-grained control over diversity in LLM-based recommendations. Unlike traditional methods, DLCRec adopts a well-designed task decomposition strategy, breaking down the recommendation process into three sequential sub-tasks: genre prediction, genre filling, and item prediction. These sub-tasks are trained independently and inferred sequentially according to user-defined control numbers, ensuring more precise control over diversity. Furthermore, the scarcity and uneven distribution of diversity-related user behavior data pose significant challenges for fine-tuning. To overcome these obstacles, we introduce two data augmentation techniques that enhance the model's robustness to noisy and out-of-distribution data. These techniques expose the model to a broader range of patterns, improving its adaptability in generating recommendations with varying levels of diversity. Our extensive empirical evaluation demonstrates that DLCRec not only provides precise control over diversity but also outperforms state-of-the-art baselines across multiple recommendation scenarios.

In online ad auctions, when an Internet user's certain actions trigger an auction, the auctioneer (the platform) usually sends the information about the user to help the buyers better estimate their valuations. However, by strategically revealing only partial information, we cannot only improve the revenue of the auction, but also help protect the privacy of the user. In this paper, we propose a privacy measure in the online ad auction setting, and seek to maximize a convex combination of revenue and privacy. We formulate the problem as a convex optimization program and derive structural results and properties of the program. We prove that any combination coefficient achieves a certain fraction of the optimal revenue gain and privacy gain, and that we can trade-off between revenue and privacy by simply tuning the combination coefficient. We also show that the gap between the optimal revenue and the revenue achieved by revealing no information can be bounded by a certain valuation discrepancy between the buyers. We also conduct extensive experiments (on both synthetic and real data) to show the effectiveness of our method.

Recovering potential user preferences from user-item interaction matrices is a key challenge in recommender systems. While diffusion models can sample and reconstruct preferences from latent distributions, they often fail to capture similar users' collective preferences effectively. Additionally, latent variables degrade into pure Gaussian noise during the forward process, lowering the signal-to-noise ratio, which in turn degrades performance. To address this, we propose S-Diff, inspired by graph-based collaborative filtering, better to utilize low-frequency components in the graph spectral domain. S-Diff maps user interaction vectors into the spectral domain and parameterizes diffusion noise to align with graph frequency. As a result, this anisotropic diffusion retains significant low-frequency components, preserving a high signal-to-noise ratio. S-Diff further employs a conditional denoising network to encode user interactions, recovering true preferences from noisy data. This method achieves promising results across multiple datasets.

Online advertising serves as the primary revenue source for numerous Internet companies, which typically sell advertising slots through auctions. Conventional online ad auctions assume constant click-through rates (CTRs) and conversion rates (CVRs) for ads during the auction process. However, this paper studies a new scenario where advertisers can offer coupons to users, thereby influencing both CTRs and CVRs and consequently, the platform's revenue.

The field of Reinforcement Learning (RL) has garnered increasing attention for its ability of optimizing user retention in recommender systems. A primary obstacle in this optimization process is the environment non-stationarity stemming from the continual and complex evolution of user behavior patterns over time, such as variations in interaction rates and retention propensities. These changes pose significant challenges to existing RL algorithms for recommendations, leading to issues with dynamics and reward distribution shifts. This paper introduces a novel approach called Adaptive User Retention Optimization (AURO) to address this challenge. To navigate the recommendation policy in non-stationary environments, AURO introduces an state abstraction module in the policy network. The module is trained with a new value-based loss function, aligning its output with the estimated performance of the current policy. As the policy performance of RL is sensitive to environment drifts, the loss function enables the state abstraction to be reflective of environment changes and notify the recommendation policy to adapt accordingly. Additionally, the non-stationarity of the environment introduces the problem of implicit cold start, where the recommendation policy continuously interacts with users displaying novel behavior patterns. AURO encourages exploration guarded by performance-based rejection sampling to maintain a stable recommendation quality in the cost-sensitive online environment. Extensive empirical analysis are conducted in a user retention simulator, the MovieLens dataset, and a live short-video recommendation platform, demonstrating AURO's superior performance against all evaluated baseline algorithms. Code is available at https://github.com/AIDefender/AURO

Recommender systems aim to fulfill the user's daily demands. While most existing research focuses on maximizing the user's engagement with the system, it has recently been pointed out that how frequently the users come back for the service also reflects the quality and stability of recommendations. However, optimizing this user retention behavior is non-trivial and poses several challenges including the intractable leave-and-return user activities, the sparse and delayed signal, and the uncertain relations between users' retention and their immediate feedback towards each item in the recommendation list. In this work, we regard the retention signal as an overall estimation of the user's end-of-session satisfaction and propose to estimate this signal through a probabilistic flow. This flow-based modeling technique can back-propagate the retention reward towards each recommended item in the user session, and we show that the flow combined with traditional learning-to-rank objectives eventually optimizes a non-discounted cumulative reward for both immediate user feedback and user retention. We verify the effectiveness of our method through both offline empirical studies on two public datasets and online A/B tests in an industrial platform.

In recent years, graph contrastive learning (GCL) has received increasing attention in recommender systems due to its effectiveness in reducing bias caused by data sparsity. However, most existing GCL models rely on heuristic approaches and usually assume entity independence when constructing contrastive views. We argue that these methods struggle to strike a balance between semantic invariance and view hardness across the dynamic training process, both of which are critical factors in graph contrastive learning. To address the above issues, we propose a novel GCL-based recommendation framework RGCL, which effectively maintains the semantic invariance of contrastive pairs and dynamically adapts as the model capability evolves through the training process. Specifically, RGCL first introduces decision boundary-aware adversarial perturbations to constrain the exploration space of contrastive augmented views, avoiding the decrease of task-specific information. Furthermore, to incorporate global user-user and item-item collaboration relationships for guiding on the generation of hard contrastive views, we propose an adversarial-contrastive learning objective to construct a relation-aware view-generator. Besides, considering that unsupervised GCL could potentially narrower margins between data points and the decision boundary, resulting in decreased model robustness, we introduce the adversarial examples based on maximum perturbations to achieve margin maximization. We also provide theoretical analyses on the effectiveness of our designs. Through extensive experiments on five public datasets, we demonstrate the superiority of RGCL compared against twelve baseline models.

In recommender systems, reinforcement learning solutions have shown promising results in optimizing the interaction sequence between users and the system over the long-term performance. For practical reasons, the policy's actions are typically designed as recommending a list of items to handle users' frequent and continuous browsing requests more efficiently. In this list-wise recommendation scenario, the user state is updated upon every request in the corresponding MDP formulation. However, this request-level formulation is essentially inconsistent with the user's item-level behavior. In this study, we demonstrate that an item-level optimization approach can better utilize item characteristics and optimize the policy's performance even under the request-level MDP. We support this claim by comparing the performance of standard request-level methods with the proposed item-level actor-critic framework in both simulation and online experiments. Furthermore, we show that a reward-based future decomposition strategy can better express the item-wise future impact and improve the recommendation accuracy in the long term. To achieve a more thorough understanding of the decomposition strategy, we propose a model-based re-weighting framework with adversarial learning that further boost the performance and investigate its correlation with the reward-based strategy.

Natural language explainable recommendation has become a promising direction to facilitate more efficient and informed user decisions. Previous models mostly focus on how to enhance the explanation accuracy. However, the robustness problem has been largely ignored, which requires the explanations generated for similar user-item pairs should not be too much different. Different from traditional classification problems, improving the robustness of natural languages has two unique characteristics: (1) Different token importances, that is, different tokens play various roles in representing the complete sentence, and the robustness requirements for predicting them should also be different. (2) Continuous token semantics, that is, the similarity of the output should be judged based on semantics, and the sequences without any token-level overlap may also be highly similar. Based on these characteristics, we formulate and solve a novel problem in the recommendation domain, that is, robust natural language explainable recommendation. To the best of our knowledge, it is the first time in this field. Specifically, we base our modeling on adversarial robust optimization and design four types of heuristic methods to modify the adversarial outputs with weighted token probabilities and synonym replacements. Furthermore, to consider the mutual influence between the above characteristics, we regard language generation as a decision-making problem and design a dual-policy reinforcement learning framework to improve the robustness of the generated languages. We conduct extensive experiments to demonstrate the effectiveness of our framework.

The item cold-start problem is crucial for online recommender systems, as the success of the cold-start phase determines whether items can transition into popular ones. Prompt learning, a powerful technique used in natural language processing (NLP) to address zero- or few-shot problems, has been adapted for recommender systems to tackle similar challenges. However, existing methods typically rely on content-based properties or text descriptions for prompting, which we argue may be suboptimal for cold-start recommendations due to 1) semantic gaps with recommender tasks, 2) model bias caused by warm-up items contribute most of the positive feedback to the model, which is the core of the cold-start problem that hinders the recommender quality on cold-start items. We propose to leverage high-value positive feedback, termed pinnacle feedback as prompt information, to simultaneously resolve the above two problems. We experimentally prove that compared to the content description proposed in existing works, the positive feedback is more suitable to serve as prompt information by bridging the semantic gaps. Besides, we propose item-wise personalized prompt networks to encode pinnaclce feedback to relieve the model bias by the positive feedback dominance problem. Extensive experiments on four real-world datasets demonstrate the superiority of our model over state-of-the-art methods. Moreover, PROMO has been successfully deployed on a popular short-video sharing platform, a billion-user scale commercial short-video application, achieving remarkable performance gains across various commercial metrics within cold-start scenarios.

Multi-view Graph Learning is popular in recommendations due to its ability to capture relationships and connections across multiple views. Existing multi-view graph learning methods generally involve constructing graphs of views and performing information aggregation on view representations. Despite their effectiveness, they face two data limitations: Multi-focal Multi-source data noise and multi-source Data Sparsity. The former arises from the combination of noise from individual views and conflicting edges between views when information from all views is combined. The latter occurs because multi-view learning exacerbate the negative influence of data sparsity because these methods require more model parameters to learn more view information. Motivated by these issues, we propose MMGCL, a meta knowledge-enhanced multi-view graph contrastive learning framework for recommendations. To tackle the data noise issue, MMGCL extract meta knowledge to preserve important information from all views to form a meta view representation. It then rectifies every view in multi-learning frameworks, thus simultaneously removing the view-private noisy edges and conflicting edges across different views. To address the data sparsity issue, MMGCL performs meta knowledge transfer contrastive learning optimization on all views to reduce the searching space for model parameters and add more supervised signal. Besides, we have deployed MMGCL in a real industrial recommender system in China, and we further evaluate it on three benchmark datasets and a practical industry online application. Extensive experiments on these datasets demonstrate the state-of-the-art recommendation performance of MMGCL.

Recommender systems filter out information that meets user interests. However, users may be tired of the recommendations that are too similar to the content they have been exposed to in a short historical period, which is the so-called user fatigue. Despite the significance for a better user experience, user fatigue is seldom explored by existing recommenders. In fact, there are three main challenges to be addressed for modeling user fatigue, including what features support it, how it influences user interests, and how its explicit signals are obtained. In this paper, we propose to model user Fatigue in interest learning for sequential Recommendations (FRec). To address the first challenge, based on a multi-interest framework, we connect the target item with historical items and construct an interest-aware similarity matrix as features to support fatigue modeling. Regarding the second challenge, built upon feature cross, we propose a fatigue-enhanced multi-interest fusion to capture long-term interest. In addition, we develop a fatigue-gated recurrent unit for short-term interest learning, with temporal fatigue representations as important inputs for constructing update and reset gates. For the last challenge, we propose a novel sequence augmentation to obtain explicit fatigue signals for contrastive learning. We conduct extensive experiments on real-world datasets, including two public datasets and one large-scale industrial dataset. Experimental results show that FRec can improve AUC and GAUC up to 0.026 and 0.019 compared with state-of-the-art models, respectively. Moreover, large-scale online experiments demonstrate the effectiveness of FRec for fatigue reduction. Our codes are released at https://github.com/tsinghua-fib-lab/SIGIR24-FRec.

In Recommender System (RS) applications, reinforcement learning (RL) has recently emerged as a powerful tool, primarily due to its proficiency in optimizing long-term rewards. Nevertheless, it suffers from instability in the learning process, stemming from the intricate interactions among bootstrapping, off-policy training, and function approximation. Moreover, in multi-reward recommendation scenarios, designing a proper reward setting that reconciles the inner dynamics of various tasks is quite intricate. To this end, we propose a novel decision transformer-based recommendation model, DT4IER, to not only elevate the effectiveness of recommendations but also to achieve a harmonious balance between immediate user engagement and long-term retention. The DT4IER applies an innovative multi-reward design that adeptly balances short and long-term rewards with user-specific attributes, which serve to enhance the contextual richness of the reward sequence, ensuring a more informed and personalized recommendation process. To enhance its predictive capabilities, DT4IER incorporates a high-dimensional encoder to identify and leverage the intricate interrelations across diverse tasks. Furthermore, we integrate a contrastive learning approach within the action embedding predictions, significantly boosting the model's overall performance. Experiments on three real-world datasets demonstrate the effectiveness of DT4IER against state-of-the-art baselines in terms of both immediate user engagement and long-term retention. The source code is accessible online to facilitate replication.

Multi-domain recommendation and multi-task recommendation have demonstrated their effectiveness in leveraging common information from different domains and objectives for comprehensive user modeling. Nonetheless, the practical recommendation usually faces multiple domains and tasks simultaneously, which cannot be well-addressed by current methods. To this end, we introduce M3oE, an adaptive Multi-domain Multi-task Mixture-of-Experts recommendation framework. M3oE integrates multi-domain information, maps knowledge across domains and tasks, and optimizes multiple objectives. We leverage three mixture-of-experts modules to learn common, domain-aspect, and task-aspect user preferences respectively to address the complex dependencies among multiple domains and tasks in a disentangled manner. Additionally, we design a two-level fusion mechanism for precise control over feature extraction and fusion across diverse domains and tasks. The framework's adaptability is further enhanced by applying AutoML technique, which allows dynamic structure optimization. To the best of the authors' knowledge, our M3oE is the first effort to solve multi-domain multi-task recommendation self-adaptively. Extensive experiments on two benchmark datasets against diverse baselines demonstrate M3oE's superior performance. The implementation code is available to ensure reproducibility.

Fairness of recommender systems (RS) has attracted increasing attention recently. Based on the involved stakeholders, the fairness of RS can be divided into user fairness, item fairness, and two-sided fairness which considers both user and item fairness simultaneously. However, we argue that the intersectional two-sided unfairness may still exist even if the RS is two-sided fair, which is observed and shown by empirical studies on real-world data in this paper, and has not been well-studied previously. To mitigate this problem, we propose a novel approach called Intersectional Two-sided Fairness Recommendation (ITFR). Our method utilizes a sharpness-aware loss to perceive disadvantaged groups, and then uses collaborative loss balance to develop consistent distinguishing abilities for different intersectional groups. Additionally, predicted score normalization is leveraged to align positive predicted scores to fairly treat positives in different intersectional groups. Extensive experiments and analyses on three public datasets show that our proposed approach effectively alleviates the intersectional two-sided unfairness and consistently outperforms previous state-of-the-art methods.

While personalization increases the utility of recommender systems, it also brings the issue offilter bubbles. e.g., if the system keeps exposing and recommending the items that the user is interested in, it may also make the user feel bored and less satisfied. Existing work studies filter bubbles in static recommendation, where the effect of overexposure is hard to capture. In contrast, we believe it is more meaningful to study the issue in interactive recommendation and optimize long-term user satisfaction. Nevertheless, it is unrealistic to train the model online due to the high cost. As such, we have to leverage offline training data and disentangle the causal effect on user satisfaction. To achieve this goal, we propose a counterfactual interactive recommender system (CIRS) that augments offline reinforcement learning (offline RL) with causal inference. The basic idea is to first learn a causal user model on historical data to capture the overexposure effect of items on user satisfaction. It then uses the learned causal user model to help the planning of the RL policy. To conduct evaluation offline, we innovatively create an authentic RL environment (KuaiEnv) based on a real-world fully observed user rating dataset. The experiments show the effectiveness of CIRS in bursting filter bubbles and achieving long-term success in interactive recommendation. The implementation of CIRS is available via https://github.com/chongminggao/ CIRS-codes.

Contrastive learning has recently emerged as an effective strategy for improving the performance of sequential recommendation. However, traditional models commonly construct the contrastive loss by directly optimizing human-designed positive and negative samples, resulting in a model that is overly sensitive to heuristic rules. To address this limitation, we propose a novel soft contrastive framework for sequential recommendation in this article. Our main idea is to extend the point-wise contrast to a region-level comparison, where we aim to identify instances near the initially selected positive/negative samples that exhibit similar contrastive properties. This extension improves the model’s robustness to human heuristics. To achieve this objective, we introduce an adversarial contrastive loss that allows us to explore the sample regions more effectively. Specifically, we begin by considering the user behavior sequence as a holistic entity. We construct adversarial samples by introducing a continuous perturbation vector to the sequence representation. This perturbation vector adds variability to the sequence, enabling more flexible exploration of the sample regions. Moreover, we extend the aforementioned strategy by applying perturbations directly to the items within the sequence. This accounts for the sequential nature of the items. To capture these sequential relationships, we utilize a recurrent neural network to associate the perturbations, which introduces an inductive bias for more efficient exploration of adversarial samples. To demonstrate the effectiveness of our model, we conduct extensive experiments on five real-world datasets.

Personalized recommender systems fulfill the daily demands of customers and boost online businesses. The goal is to learn a policy that can generate a list of items that matches the user's demand or interest. While most existing methods learn a pointwise scoring model that predicts the ranking score of each individual item, recent research shows that the listwise approach can further improve the recommendation quality by modeling the intra-list correlations of items that are exposed together. This has motivated the recent list reranking and generative recommendation approaches that optimize the overall utility of the entire list. However, it is challenging to explore the combinatorial space of list actions and existing methods that use cross-entropy loss may suffer from low diversity issues. In this work, we aim to learn a policy that can generate sufficiently diverse item lists for users while maintaining high recommendation quality. The proposed solution, GFN4Rec, is a generative method that takes the insight of the flow network to ensure the alignment between list generation probability and its reward. The key advantages of our solution are the log scale reward matching loss that intrinsically improves the generation diversity and the autoregressive item selection model that captures the item mutual influences while capturing future reward of the list. As validation of our method's effectiveness and its superior diversity during active exploration, we conduct experiments on simulated online environments as well as an offline evaluation framework for two real-world datasets.

An accurate prediction of watch time has been of vital importance to enhance user engagement in video recommender systems. To achieve this, there are four properties that a watch time prediction framework should satisfy: first, despite its continuous value, watch time is also an ordinal variable and the relative ordering between its values reflects the differences in user preferences. Therefore the ordinal relations should be reflected in watch time predictions. Second, the conditional dependence between the video-watching behaviors should be captured in the model. For instance, one has to watch half of the video before he/she finishes watching the whole video. Third, modeling watch time with a point estimation ignores the fact that models might give results with high uncertainty and this could cause bad cases in recommender systems. Therefore the framework should be aware of prediction uncertainty. Forth, the real-life recommender systems suffer from severe bias amplifications thus an estimation without bias amplification is expected.

Current advances in recommender systems have been remarkably successful in optimizing immediate engagement. However, long-term user engagement, a more desirable performance metric, remains difficult to improve. Meanwhile, recent reinforcement learning (RL) algorithms have shown their effectiveness in a variety of long-term goal optimization tasks. For this reason, RL is widely considered as a promising framework for optimizing long-term user engagement in recommendation. Though promising, the application of RL heavily relies on well-designed rewards, but designing rewards related to long-term user engagement is quite difficult. To mitigate the problem, we propose a novel paradigm, recommender systems with human preferences (or Preference-based Recommender systems), which allows RL recommender systems to learn from preferences about users' historical behaviors rather than explicitly defined rewards. Such preferences are easily accessible through techniques such as crowdsourcing, as they do not require any expert knowledge. With PrefRec, we can fully exploit the advantages of RL in optimizing long-term goals, while avoiding complex reward engineering. PrefRec uses the preferences to automatically train a reward function in an end-to-end manner. The reward function is then used to generate learning signals to train the recommendation policy. Furthermore, we design an effective optimization method for PrefRec, which uses an additional value function, expectile regression and reward model pre-training to improve the performance. We conduct experiments on a variety of long-term user engagement optimization tasks. The results show that PrefRec significantly outperforms previous state-of-the-art methods in all the tasks.

Offline reinforcement learning (RL), a technology that offline learns a policy from logged data without the need to interact with online environments, has become a favorable choice in decision-making processes like interactive recommendation. Offline RL faces the value overestimation problem. To address it, existing methods employ conservatism, e.g., by constraining the learned policy to be close to behavior policies or punishing the rarely visited state-action pairs. However, when applying such offline RL to recommendation, it will cause a severe Matthew effect, i.e., the rich get richer and the poor get poorer, by promoting popular items or categories while suppressing the less popular ones. It is a notorious issue that needs to be addressed in practical recommender systems. In this paper, we aim to alleviate the Matthew effect in offline RL-based recommendation. Through theoretical analyses, we find that the conservatism of existing methods fails in pursuing users' long-term satisfaction. It inspires us to add a penalty term to relax the pessimism on states with high entropy of the logging policy and indirectly penalizes actions leading to less diverse states. This leads to the main technical contribution of the work: Debiased model-based Offline RL (DORL) method. Experiments show that DORL not only captures user interests well but also alleviates the Matthew effect. The implementation is available via https://github.com/chongminggao/DORL-codes.

In the era of information explosion, numerous items emerge every day, especially in feed scenarios. Due to the limited system display slots and user browsing attention, various recommendation systems are designed not only to satisfy users' personalized information needs but also to allocate items' exposure. However, recent recommendation studies mainly focus on modeling user preferences to present satisfying results and maximize user interactions, while paying little attention to developing item-side fair exposure mechanisms for rational information delivery. This may lead to serious resource allocation problems on the item side, such as the Snowball Effect. Furthermore, unfair exposure mechanisms may hurt recommendation performance. In this paper, we call for a shift of attention from modeling user preferences to developing fair exposure mechanisms for items. We first conduct empirical analyses of feed scenarios to explore exposure problems between items with distinct uploaded times. This points out that unfair exposure caused by the time factor may be the major cause of the Snowball Effect. Then, we propose to explicitly model item-level customized timeliness distribution, Global Residual Value (GRV), for fair resource allocation. This GRV module is introduced into recommendations with the designed Timeliness-aware Fair Recommendation Framework (TaFR). Extensive experiments on two datasets demonstrate that TaFR achieves consistent improvements with various backbone recommendation models. By modeling item-side customized Global Residual Value, we achieve a fairer distribution of resources and, at the same time, improve recommendation performance.

The wide popularity of short videos on social media poses new opportunities and challenges to optimize recommender systems on the video-sharing platforms. Users sequentially interact with the system and provide complex and multi-faceted responses, including WatchTime and various types of interactions with multiple videos. On the one hand, the platforms aim at optimizing the users’ cumulative WatchTime (main goal) in the long term, which can be effectively optimized by Reinforcement Learning. On the other hand, the platforms also need to satisfy the constraint of accommodating the responses of multiple user interactions (auxiliary goals) such as Like, Follow, Share, etc. In this paper, we formulate the problem of short video recommendation as a Constrained Markov Decision Process (CMDP). We find that traditional constrained reinforcement learning algorithms fail to work well in this setting. We propose a novel two-stage constrained actor-critic method: At stage one, we learn individual policies to optimize each auxiliary signal. In stage two, we learn a policy to (i) optimize the main signal and (ii) stay close to policies learned in the first stage, which effectively guarantees the performance of this main policy on the auxiliaries. Through extensive offline evaluations, we demonstrate the effectiveness of our method over alternatives in both optimizing the main goal as well as balancing the others. We further show the advantage of our method in live experiments of short video recommendations, where it significantly outperforms other baselines in terms of both WatchTime and interactions. Our approach has been fully launched in the production system to optimize user experiences on the platform.

In recommender systems, reinforcement learning solutions have effectively boosted recommendation performance because of their ability to capture long-term user-system interaction. However, the action space of the recommendation policy is a list of items, which could be extremely large with a dynamic candidate item pool. To overcome this challenge, we propose a hyper-actor and critic learning framework where the policy decomposes the item list generation process into a hyper-action inference step and an effect-action selection step. The first step maps the given state space into a vectorized hyper-action space, and the second step selects the item list based on the hyper-action. In order to regulate the discrepancy between the two action spaces, we design an alignment module along with a kernel mapping function for items to ensure inference accuracy and include a supervision module to stabilize the learning process. We build simulated environments on public datasets and empirically show that our framework is superior in recommendation compared to standard RL baselines.

In recent years, Multi-task Learning (MTL) has yielded immense success in Recommender System (RS) applications [40]. However, current MTL-based recommendation models tend to disregard the session-wise patterns of user-item interactions because they are predominantly constructed based on item-wise datasets. Moreover, balancing multiple objectives has always been a challenge in this field, which is typically avoided via linear estimations in existing works. To address these issues, in this paper, we propose a Reinforcement Learning (RL) enhanced MTL framework, namely RMTL, to combine the losses of different recommendation tasks using dynamic weights. To be specific, the RMTL structure can address the two aforementioned issues by (i) constructing an MTL environment from session-wise interactions and (ii) training multi-task actor-critic network structure, which is compatible with most existing MTL-based recommendation models, and (iii) optimizing and fine-tuning the MTL loss function using the weights generated by critic networks. Experiments on two real-world public datasets demonstrate the effectiveness of RMTL with a higher AUC against state-of-the-art MTL-based recommendation models. Additionally, we evaluate and validate RMTL’s compatibility and transferability across various MTL models.

The progress of recommender systems is hampered mainly by evaluation as it requires real-time interactions between humans and systems, which is too laborious and expensive. This issue is usually approached by utilizing the interaction history to conduct offline evaluation. However, existing datasets of user-item interactions are partially observed, leaving it unclear how and to what extent the missing interactions will influence the evaluation. To answer this question, we collect a fully-observed dataset from Kuaishou's online environment, where almost all 1,411 users have been exposed to all 3,327 items. To the best of our knowledge, this is the first real-world fully-observed data with millions of user-item interactions.

Recommender systems deployed in real-world applications can have inherent exposure bias, which leads to the biased logged data plaguing the researchers. A fundamental way to address this thorny problem is to collect users' interactions on randomly expose items, i.e., the missing-at-random data. A few works have asked certain users to rate or select randomly recommended items, e.g., Yahoo!, Coat, and OpenBandit. However, these datasets are either too small in size or lack key information, such as unique user ID or the features of users/items. In this work, we present KuaiRand, an unbiased sequential recommendation dataset containing millions of intervened interactions on randomly exposed videos, collected from the video-sharing mobile App, Kuaishou. Different from existing datasets, KuaiRand records 12 kinds of user feedback signals (e.g., click, like, and view time) on randomly exposed videos inserted in the recommendation feeds in two weeks. To facilitate model learning, we further collect rich features of users and items as well as users' behavior history. By releasing this dataset, we enable the research of advanced debiasing large-scale recommendation scenarios for the first time. Also, with its distinctive features, KuaiRand can support various other research directions such as interactive recommendation, long sequential behavior modeling, and multi-task learning. The dataset is available at https://kuairand.com.

Short video applications have attracted billions of users in recent years, fulfilling their various needs with diverse content. Users usually watch short videos on many topics on mobile devices in a short period of time, and give explicit or implicit feedback very quickly to the short videos they watch. The recommender system needs to perceive users' preferences in real-time in order to satisfy their changing interests. Traditionally, recommender systems deployed at server side return a ranked list of videos for each request from client. Thus it cannot adjust the recommendation results according to the user's real-time feedback before the next request. Due to client-server transmitting latency, it is also unable to make immediate use of users' real-time feedback. However, as users continue to watch videos and feedback, the changing context leads the ranking of the server-side recommendation system inaccurate. In this paper, we propose to deploy a short video recommendation framework on mobile devices to solve these problems. Specifically, we design and deploy a tiny on-device ranking model to enable real-time re-ranking of server-side recommendation results. We improve its prediction accuracy by exploiting users' real-time feedback of watched videos and client-specific real-time features.

Relevant recommendation is a special recommendation scenario which provides relevant items when users express interests on one target item (e.g., click, like and purchase). Besides considering the relevance between recommendations and trigger item, the recommendations should also be diversified to avoid information cocoons. However, existing diversified recommendation methods mainly focus on item-level diversity which is insufficient when the recommended items are all relevant to the target item. Moreover, redundant or noisy item features might affect the performance of simple feature-aware recommendation approaches. Faced with these issues, we propose a Feature Disentanglement Self-Balancing Re-ranking framework (FDSB) to capture feature- aware diversity. The framework consists of two major modules, namely disentangled attention encoder (DAE) and self-balanced multi-aspect ranker. In DAE, we use multi-head attention to learn disentangled aspects from rich item features. In the ranker, we develop an aspect-specific ranking mechanism that is able to adaptively balance the relevance and diversity for each aspect. In experiments, we conduct offline evaluation on the collected dataset and deploy FDSB on KuaiShou app for online ??/?? test on the function of relevant recommendation. The significant improvements on both recommendation quality and user experience verify the effectiveness of our approach.

The item fairness issue has become one of the significant concerns with the development of recommender systems in recent years, focusing on whether items' exposures are consistent with their utilities. So the measurement of item unfairness depends on the modeling of item utility, and most previous approaches estimated item utility simply based on user-item interaction logs in recommender systems. The Click-through rate (CTR) is the most popular one. However, we argue that these types of item utilities (named observed utility here) measurements may result in unfair exposures of items. The number of exposure for each item is uneven, and recommendation methods select the exposure audiences (users).

Watch-time prediction remains to be a key factor in reinforcing user engagement via video recommendations. It has become increasingly important given the ever-growing popularity of online videos. However, prediction of watch time not only depends on the match between the user and the video but is often mislead by the duration of the video itself. With the goal of improving watch time, recommendation is always biased towards videos with long duration. Models trained on this imbalanced data face the risk of bias amplification, which misguides platforms to over-recommend videos with long duration but overlook the underlying user interests. This paper presents the first work to study duration bias in watch-time prediction for video recommendation. We employ a causal graph illuminating that duration is a confounding factor that concurrently affects video exposure and watch-time prediction---the first effect on video causes the bias issue and should be eliminated, while the second effect on watch time originates from video intrinsic characteristics and should be preserved. To remove the undesired bias but leverage the natural effect, we propose a Duration-Deconfounded Quantile-based (D2Q) watch-time prediction framework, which allows for scalability to perform on industry production systems. Through extensive offline evaluation and live experiments, we showcase the effectiveness of this duration-deconfounding framework by significantly outperforming the state-of-the-art baselines. We have fully launched our approach on Kuaishou App, which has substantially improved real-time video consumption due to more accurate watch-time predictions.

Conversational recommender systems (CRS) aim to recommend suitable items to users through natural language conversations. For developing effective CRSs, a major technical issue is how to accurately infer user preference from very limited conversation context. To address issue, a promising solution is to incorporate external data for enriching the context information. However, prior studies mainly focus on designing fusion models tailored for some specific type of external data, which is not general to model and utilize multi-type external data. To effectively leverage multi-type external data, we propose a novel coarse-to-fine contrastive learning framework to improve data semantic fusion for CRS. In our approach, we first extract and represent multi-grained semantic units from different data signals, and then align the associated multi-type semantic units in a coarse-to-fine way. To implement this framework, we design both coarse-grained and fine-grained procedures for modeling user preference, where the former focuses on more general, coarse-grained semantic fusion and the latter focuses on more specific, fine-grained semantic fusion. Such an approach can be extended to incorporate more kinds of external data. Extensive experiments on two public CRS datasets have demonstrated the effectiveness of our approach in both recommendation and conversation tasks.

Offering incentives (e.g., coupons at Amazon, discounts at Uber and video bonuses at Tiktok) to user is a common strategy used by online platforms to increase user engagement and platform revenue. Despite its proven effectiveness, these marketing incentives incur an inevitable cost and might result in a low ROI (Return on Investment) if not used properly. On the other hand, different users respond differently to these incentives, for instance, some users never buy certain products without coupons, while others do anyway. Thus, how to select the right amount of incentives (i.e. treatment) to each user under budget constraints is an important research problem with great practical implications. In this paper, we call such problem as a budget-constrained treatment selection (BTS) problem.

Static recommendation methods like collaborative filtering suffer from the inherent limitation of performing real-time personalization for cold-start users. Online recommendation, e.g., multi-armed bandit approach, addresses this limitation by interactively exploring user preference online and pursuing the exploration-exploitation (EE) trade-off. However, existing bandit-based methods model recommendation actions homogeneously. Specifically, they only consider the items as the arms, being incapable of handling the item attributes , which naturally provide interpretable information of user’s current demands and can effectively filter out undesired items. In this work, we consider the conversational recommendation for cold-start users, where a system can both ask the attributes from and recommend items to a user interactively. This important scenario was studied in a recent work [54]. However, it employs a hand-crafted function to decide when to ask attributes or make recommendations. Such separate modeling of attributes and items makes the effectiveness of the system highly rely on the choice of the hand-crafted function, thus introducing fragility to the system. To address this limitation, we seamlessly unify attributes and items in the same arm space and achieve their EE trade-offs automatically using the framework of Thompson Sampling. Our Conversational Thompson Sampling (ConTS) model holistically solves all questions in conversational recommendation by choosing the arm with the maximal reward to play. Extensive experiments on three benchmark datasets show that ConTS outperforms the state-of-the-art methods Conversational UCB (ConUCB) [54] and Estimation—Action—Reflection model [27] in both metrics of success rate and average number of conversation turns.

Modeling users' dynamic preferences from their historical behaviors is challenging and crucial for recommendation systems. Previous methods employ sequential neural networks to encode users' historical interactions from left to right into hidden representations for making recommendations. Despite their effectiveness, we argue that such left-to-right unidirectional models are sub-optimal due to the limitations including: \begin enumerate* [label=series\itshape\alph*\upshape)] \item unidirectional architectures restrict the power of hidden representation in users' behavior sequences; \item they often assume a rigidly ordered sequence which is not always practical. \end enumerate* To address these limitations, we proposed a sequential recommendation model called BERT4Rec, which employs the deep bidirectional self-attention to model user behavior sequences. To avoid the information leakage and efficiently train the bidirectional model, we adopt the Cloze objective to sequential recommendation, predicting the random masked items in the sequence by jointly conditioning on their left and right context. In this way, we learn a bidirectional representation model to make recommendations by allowing each item in user historical behaviors to fuse information from both left and right sides. Extensive experiments on four benchmark datasets show that our model outperforms various state-of-the-art sequential models consistently.

Recommendation with multiple objectives is an important but difficult problem, where the coherent difficulty lies in the possible conflicts between objectives. In this case, multi-objective optimization is expected to be Pareto efficient, where no single objective can be further improved without hurting the others. However existing approaches to Pareto efficient multi-objective recommendation still lack good theoretical guarantees.

Almost all the existing network embedding methods learn to map the node IDs to their corresponding node embeddings. This design principle, however, hinders the existing methods from being applied in real cases. Node ID is not generalizable and, thus, the existing methods have to pay great effort in cold-start problem. The heterogeneous network usually requires extra work to encode node types, as node type is not able to be identified by node ID. Node ID carries rare information, resulting in the criticism that the existing methods are not robust to noise. To address this issue, we introduce Compositional Network Embedding, a general inductive network representation learning framework that generates node embeddings by combining node features based on the "principle of compositionally". Instead of directly optimizing an embedding lookup based on arbitrary node IDs, we learn a composition function that infers node embeddings by combining the corresponding node attribute embeddings through a graph-based loss. For evaluation, we conduct the experiments on link prediction under three different settings. The results verified the effectiveness and generalization ability of compositional network embeddings, especially on unseen nodes.

Ranking is a core task in recommender systems, which aims at providing an ordered list of items to users. Typically, a ranking function is learned from the labeled dataset to optimize the global performance, which produces a ranking score for each individual item. However, it may be sub-optimal because the scoring function applies to each item individually and does not explicitly consider the mutual influence between items, as well as the differences of users' preferences or intents. Therefore, we propose a personalized re-ranking model for recommender systems. The proposed re-ranking model can be easily deployed as a follow-up modular after any ranking algorithm, by directly using the existing ranking feature vectors. It directly optimizes the whole recommendation list by employing a transformer structure to efficiently encode the information of all items in the list. Specifically, the Transformer applies a self-attention mechanism that directly models the global relationships between any pair of items in the whole list. We confirm that the performance can be further improved by introducing pre-trained embedding to learn personalized encoding functions for different users. Experimental results on both offline benchmarks and real-world online e-commerce systems demonstrate the significant improvements of the proposed re-ranking model.

Existing recommendation algorithms mostly focus on optimizing traditional recommendation measures, such as the accuracy of rating prediction in terms of RMSE or the quality of top-k recommendation lists in terms of precision, recall, MAP, etc. However, an important expectation for commercial recommendation systems is to improve the final revenue/profit of the system. Traditional recommendation targets such as rating prediction and top-k recommendation are not directly related to this goal.

In this paper, we study the product title summarization problem in E-commerce applications for display on mobile devices. Comparing with conventional sentence summarization, product title summarization has some extra and essential constraints. For example, factual errors or loss of the key information are intolerable for E-commerce applications. Therefore, we abstract two more constraints for product title summarization: (i) do not introduce irrelevant information; (ii) retain the key information (e.g., brand name and commodity name). To address these issues, we propose a novel multi-source pointer network by adding a new knowledge encoder for pointer network. The first constraint is handled by pointer mechanism. For the second constraint, we restore the key information by copying words from the knowledge encoder with the help of the soft gating mechanism. For evaluation, we build a large collection of real-world product titles along with human-written short titles. Experimental results demonstrate that our model significantly outperforms the other baselines. Finally, online deployment of our proposed model has yielded a significant business impact, as measured by the click-through rate.

Although marketing researchers and sociologists have recognized the importance of buying decision process and its significant influence on consumer's purchasing behaviors, existing recommender systems do not explicitly model the consumer buying decision process or capture the sequential regularities of what happens before and after each purchase. In this paper, we try to bridge the gap and improve recommendation systems by explicitly modeling consumer buying decision process and corresponding stages. In particular, we propose a multi-task learning model with long short-term memory networks (LSTM) to learn consumer buying decision process. It maps items, users, product categories, and the behavior sequences into real valued vectors, with which the probability of purchasing a product can be estimated. In this way, the model can capture user intentions and preferences, predicts the conversion rate of each candidate product, and makes recommendations accordingly. Experiments on real world data demonstrate the effectiveness of the proposed approach.

Although marketing researchers and sociologists have recognized the large impact of life stage on consumer's purchasing behaviors, existing recommender systems have not taken this impact into consideration. In this paper, we found obvious correlation between life stage and purchasing behavior in many E-commerce categories. For example, a mum may look for different suitable products when her baby is at different ages. Motivated by this, we introduce the conception of life stage into recommender systems and propose to predict a user's current life-stage and recommend products correspondingly. We propose a new Maximum Entropy Semi Markov Model to segment and label consumer life stage based on the observed purchasing data over time. In the mom-baby product category where the life stage transition is deterministic, we develop an efficient approximate solution using large scale logistic regression and a Viterbi-like algorithm. We also propose a Gaussian mixture model to efficiently handle multi-kids life stage prediction problem. We integrate the life stage information predicted into the recommender system behind the largest online shopping website taobao.com. Both offline and online experiments demonstrate the effectiveness of the proposed life-stage based recommendation approach.

Wikipedia is an important human generated knowledge base containing over 21 million articles organized by millions of categories. In this paper, we exploit Wikipedia for a new task of text mining: Context-aware Concept Categorization. In the task, we focus on categorizing concepts according to their context. We exploit article link feature and category structure in Wikipedia, followed by introducing Wiki3C, an unsupervised and domain independent concept categorization approach based on context. In the approach, we investigate two strategies to select and filter Wikipedia articles for the category representation. Besides, a probabilistic model is employed to compute the semantic relatedness between two concepts in Wikipedia. Experimental evaluation using manually labeled ground truth shows that our proposed Wiki3C can achieve a noticeable improvement over the baselines without considering contextual information.

Opinion mining is a challenging task to identify the opinions or sentiments underlying user generated contents, such as online product reviews, blogs, discussion forums, etc. Previous studies that adopt machine learning algorithms mainly focus on designing effective features for this complex task. This paper presents our approach based on tree kernels for opinion mining of online product reviews. Tree kernels alleviate the complexity of feature selection and generate effective features to satisfy the special requirements in opinion mining. In this paper, we define several tree kernels for sentiment expression extraction and sentiment classification, which are subtasks of opinion mining. Our proposed tree kernels encode not only syntactic structure information, but also sentiment related information, such as sentiment boundary and sentiment polarity, which are important features to opinion mining. Experimental results on a benchmark data set indicate that tree kernels can significantly improve the performance of both sentiment expression extraction and sentiment classification. Besides, a linear combination of our proposed tree kernels and traditional feature vector kernel achieves the best performances using the benchmark data set.