The InterPlanetary File System (IPFS) is the largest decentralized content-centric storage network. While its architecture enables resilient, distributed content delivery, it can be abused to host and disseminate malicious content. Public IPFS HTTP gateways further expand this threat surface, enabling attackers to deploy phishing websites and leverage gateway reputation to evade detection. This model can keep content available even after attackers go offline and challenges traditional phishing detection systems.

Content moderation is a major challenge for online platforms. While user-driven blocking is a common tool, its dynamics are usually hidden as moderation data is private. Bluesky makes moderation actions public-by-design, providing an unprecedented opportunity to study a community-driven moderation ecosystem at scale. We leverage this transparency to (1) map the ecosystem of moderation blocking actions across 34 million users, including both individual blocks and the through blocklists, (2) identify the signals that correlate with blocking, and (3) measure the consequences of these actions. We demonstrate that community blocking is widespread, with a volume several orders of magnitude higher than official takedowns, and affects the visibility of more than 90 % of Bluesky content. The blocked accounts represent the most active, popular, toxic, and politically inclined users. However, different blocklists target different types of accounts and behaviors. Finally, blocking does not decrease the popularity and activity of the blocked users and has a limited effect on the social graph. By quantifying its dynamics and trade-offs, our study provides empirical grounding for designing future moderation systems that are transparent, pluralistic, and resistant to centralized control. Taken together, this study provides the first large-scale, quantitative analysis of a community-driven moderation ecosystem, demonstrating how individual and collective interventions influence user behavior.

Microblogging is a crucial mode of online communication. However, launching a new microblogging platform remains challenging, largely due to network effects. This has resulted in entrenched (and undesirable) dominance by established players, such as X/Twitter. To overcome these network effects, Bluesky, an emerging microblogging platform, introduced starter packs — curated lists of accounts that users can follow with a single click. We ask if starter packs have the potential to tackle the critical problem of social bootstrapping in new online social networks. We assess whether starter packs have indeed been helpful in supporting Bluesky growth. Our dataset includes 25.05 × 10⁶ users and 335.42 × 10³ starter packs with 1.73 × 10⁶ members, covering the entire lifecycle of Bluesky. We study the usage of these starter packs, their ability to drive network and activity growth, and their potential downsides. We also quantify the benefits of starter packs for members and creators on user visibility and activity while identifying potential challenges. By evaluating starter packs’ effectiveness and limitations, we contribute to the broader discourse on platform growth strategies and competitive innovation in the social media landscape.

The pitfalls of centralized social networks, such as Facebook and Twitter/X, have led to concerns about control, transparency, and accountability. Decentralized social networks have emerged as a result with the goal of empowering users. These decentralized approaches come with their own trade-offs, and therefore multiple architectures exist. In this paper, we conduct the first large-scale analysis of Bluesky, a prominent decentralized microblogging platform. In contrast to alternative approaches (e.g. Mastodon), Bluesky decomposes and opens the key functions of the platform into subcomponents that can be provided by third party stakeholders. We collect a comprehensive dataset covering all the key elements of Bluesky, study user activity and assess the diversity of providers for each sub-components.

Interplanetary Filesystem (IPFS) is one of the largest peer-to-peer filesystems in operation. The network is the default storage layer for Web3 and is being presented as a solution to the centralization of the web. In this paper, we present a large-scale, multi-modal measurement study of the IPFS network. We analyze the topology, the traffic, the content providers and the entry points from the classical Internet. Our measurements show significant centralization in the IPFS network and a high share of nodes hosted in the cloud. We also shed light on the main stakeholders in the ecosystem. We discuss key challenges that might disrupt continuing efforts to decentralize the Web and highlight multiple properties that are creating pressures toward centralization.

Decentralized data storage systems like the Interplanetary Filesystem (IPFS) are becoming increasingly popular, e. g., as a data layer in blockchain applications and for sharing content in a censorship-resistant manner. In IPFS, data is hosted by an open set of nodes and data requests are broadcast to connected peers in addition to being routed via a distributed hash table (DHT). In this paper, we present a passive monitoring methodology that exploits this design for obtaining data requests from a significant and upscalable portion of nodes. Using an implementation of our approach for the IPFS network and data collected over a period of fifteen months, we demonstrate how our methodology enables profound insights into, among other things: the size of the IPFS network, activity levels and structure, and content popularity distributions. We furthermore present that our methodology can be abused for attacks on users’ privacy. For example, we were able to identify and successfully surveil the IPFS nodes corresponding to public IPFS/HTTP gateways. We give a detailed analysis of the mechanics and reasons behind implied privacy threats and discuss possible countermeasures.