This paper presents a case study on deploying Large Language Models (LLMs) as an advanced "annotation" mechanism to achieve nuanced content understanding (e.g., discerning content "vibe") at scale within a large-scale industrial short-form video recommendation system. Traditional machine learning classifiers for content understanding face protracted development cycles and a lack of deep, nuanced comprehension. The "LLM-as-annotators" approach addresses these by significantly shortening development times and enabling the annotation of subtle attributes. This work details an end-to-end workflow encompassing: (1) iterative definition and robust evaluation of target attributes, refined by offline metrics and online A/B testing; (2) scalable offline bulk annotation of video corpora using LLMs with multimodal features, optimized inference, and knowledge distillation for broad application; and (3) integration of these rich annotations into the online recommendation serving system, for example, through personalized restrict retrieval. Experimental results demonstrate the efficacy of this approach, with LLMs outperforming human raters in offline annotation quality for nuanced attributes and yielding significant improvements of user participation and satisfied consumption in online A/B tests. The study provides insights into designing and scaling production-level LLM pipelines for rich content evaluation, highlighting the adaptability and benefits of LLM-generated nuanced understanding for enhancing content discovery, user satisfaction, and the overall effectiveness of modern recommendation systems.

Augmenting pre-trained language models with knowledge graphs (KGs) has achieved success on various commonsense reasoning tasks. However, for a given task instance, the KG, or certain parts of the KG, may not be useful. Although KG-augmented models often use attention to focus on specific KG components, the KG is still always used, and the attention mechanism is never explicitly taught which KG components should be used. Meanwhile, saliency methods can measure how much a KG feature (e.g., graph, node, path) influences the model to make the correct prediction, thus explaining which KG features are useful. This paper explores how saliency explanations can be used to improve KG-augmented models' performance. First, we propose to create coarse (Is the KG useful?) and fine (Which nodes/paths in the KG are useful?) saliency explanations. Second, to motivate saliency-based supervision, we analyze oracle KG-augmented models which directly use saliency explanations as extra inputs for guiding their attention. Third, we propose SalKG, a framework for KG-augmented models to learn from coarse and/or fine saliency explanations. Given saliency explanations created from a task's training set, SalKG jointly trains the model to predict the explanations, then solve the task by attending to KG features highlighted by the predicted explanations. On three popular commonsense QA benchmarks (CSQA, OBQA, CODAH) and a range of KG-augmented models, we show that SalKG can yield considerable performance gains --- up to 2.76% absolute improvement on CSQA.