The explosion of multimedia data in information-rich environments has intensified the challenges of personalized content discovery, positioning recommendation systems as an essential form of passive data management. Multimodal sequential recommendation, which leverages diverse item information such as text and images, has shown great promise in enriching item representations and deepening the understanding of user interests. However, most existing models rely on heuristic fusion strategies that fail to capture the dynamic and context-sensitive nature of user-modal interactions. In real-world scenarios, user preferences for modalities vary not only across individuals but also within the same user across different items or categories. Moreover, the synergistic effects between modalities-where combined signals trigger user interest in ways isolated modalities cannot-remain largely underexplored. To this end, we propose CAMMSR, a Category-guided Attentive Mixture of Experts model for Multimodal Sequential Recommendation. At its core, CAMMSR introduces a category-guided attentive mixture of experts (CAMoE) module, which learns specialized item representations from multiple perspectives and explicitly models inter-modal synergies. This component dynamically allocates modality weights guided by an auxiliary category prediction task, enabling adaptive fusion of multimodal signals. Additionally, we design a modality swap contrastive learning task to enhance cross-modal representation alignment through sequence-level augmentation. Extensive experiments on four public datasets demonstrate that CAMMSR consistently outperforms state-of-the-art baselines, validating its effectiveness in achieving adaptive, synergistic, and user-centric multimodal sequential recommendation.

The ''pre-training, prompt-tuning'' has emerged as a pivotal paradigm in advancing the performance of graph representation learning models across a wide range of downstream tasks. This paradigm leverages the power of pre-trained models and task-specific prompts to bridge the gap between general graph representations and task-specific requirements. Early graph prompt tuning approaches relied on task-specific designs for Graph Neural Networks (GNNs), limiting their adaptability across diverse pre-training strategies. In contrast, another promising line of research has investigated universal graph prompt tuning, which operates directly in the input graph's feature space and builds a theoretical foundation that universal graph prompt tuning can theoretically achieve an equivalent effect of any prompting function, eliminating dependence on specific pre-training strategies. Recent works propose selective node-based graph prompt tuning to pursue more ideal prompts. However, we argue that selective node-based graph prompt tuning inevitably compromises the theoretical foundation of universal graph prompt tuning. In this paper, we strengthen the theoretical foundation of universal graph prompt tuning by introducing stricter constraints, demonstrating that adding prompts to all nodes is a necessary condition for achieving the universality of graph prompts. To this end, we propose a novel model and paradigm, Learning and Editing Universal GrAph Prompt Tuning (LEAP), which preserves the theoretical foundation of universal graph prompt tuning while pursuing more ideal prompts. Specifically, we first build the basic universal graph prompts to preserve the theoretical foundation and then employ actor-critic reinforcement learning to select nodes and edit prompts. Extensive experiments on graph- and node-level tasks across various pre-training strategies in both full-shot and few-shot scenarios show that LEAP consistently outperforms fine-tuning and other prompt-based approaches.

Although existing multimodal recommendation models have shown promising performance, their effectiveness continues to be limited by the pervasive data sparsity problem. This problem arises because users typically interact with only a small subset of available items, leading existing models to arbitrarily treat unobserved items as negative samples. To this end, we propose VI-MMRec, a model-agnostic and training cost-free framework that enriches sparse user-item interactions via similarity-aware virtual user-item interactions. These virtual interactions are constructed based on modality-specific feature similarities of user-interacted items. Specifically, VI-MMRec introduces two different strategies: (1) Overlay, which independently aggregates modality-specific similarities to preserve modality-specific user preferences, and (2) Synergistic, which holistically fuses cross-modal similarities to capture complementary user preferences. To ensure high-quality augmentation, we design a statistically informed weight allocation mechanism that adaptively assigns weights to virtual user-item interactions based on dataset-specific modality relevance. As a plug-and-play framework, VI-MMRec seamlessly integrates with existing models to enhance their performance without modifying their core architecture. Its flexibility allows it to be easily incorporated into various existing models, maximizing performance with minimal implementation effort. Moreover, VI-MMRec introduces no additional overhead during training, making it significantly advantageous for practical deployment. Comprehensive experiments conducted on six real-world datasets using seven state-of-the-art multimodal recommendation models validate the effectiveness of our VI-MMRec.

Recent advancements in multimodal recommendations, which leverage diverse modality information to mitigate data sparsity and improve recommendation accuracy, have gained significant attention. However, existing multimodal recommendations overlook the critical role of user representation initialization. Unlike items, which are naturally associated with rich modality information, users lack such inherent information. Consequently, item representations initialized based on meaningful modality information and user representations initialized randomly exhibit a significant semantic gap.

Beyond traditional user recommendation, group recommendation is a new and popular task that provides recommendations for a group of users. Previous works aggregate member preferences in the group to infer group preference, but this often leads to a coarse-grained inference for group preferences limited by users’ individual preferences. To this end, we exploit that user preferences can be inferred and refined by exploring the group preferences that they participated in. These refined preferences offer additional information beyond the original individual preferences, enabling more fine-grained and satisfactory group preference inference. In this work, we propose a novel Dual-Granularity Graph Variational Auto-Encoder framework (DGGVAE) for group recommendation, which jointly reveals group preferences from both coarse granularity and fine granularity to comprehensively learn group preferences. Specifically, we design a Group Preference Extractor module that extracts group preferences from these two granularities: coarse granularity, which is revealed through original member preferences, and fine granularity, which is revealed through refined member preferences. To extract the correlation between groups, a Group Representation Enhancement module is proposed, which enhances group representations by information from the most similar groups. However, the coarse- and fine-grained group preferences contain uncertainty due to the gap between the original and refined member preferences. To better incorporate dual-granularity group preferences, we design granularity-specific graph variational encoders that learn Gaussian variables on the semantic information for each group. Moreover, with the conditional independence assumption, the granularity-specific Gaussian node embeddings are fused according to the generalized product-of-experts (gPoE), where the semantic information in each granularity is weighted based on the estimated uncertainty level. Extensive experiments show the superiority of DGGVAE over various state-of-the-art methods in training efficiency and accuracy on both group and user recommendation tasks.

Modern recommender systems face critical challenges in handling information overload while addressing the inherent limitations of multimodal representation learning. Existing methods suffer from three fundamental limitations: (1) restricted ability to represent rich multimodal features through a single representation, (2) existing linear modality fusion strategies ignore the deep nonlinear correlations between modalities, and (3) static optimization methods failing to dynamically mitigate the over-smoothing problem in graph convolutional network (GCN). To overcome these limitations, we propose HPMRec, a novel Hypercomplex Prompt-aware Multimodal Recommendation framework, which utilizes hypercomplex embeddings in the form of multi-components to enhance the representation diversity of multimodal features. HPMRec adopts the hypercomplex multiplication to naturally establish nonlinear cross-modality interactions to bridge semantic gaps, which is beneficial to explore the cross-modality features. HPMRec also introduces the prompt-aware compensation mechanism to aid the misalignment between components and modality-specific features loss, and this mechanism fundamentally alleviates the over-smoothing problem. It further designs self-supervised learning tasks that enhance representation diversity and align different modalities. Extensive experiments on four public datasets show that HPMRec achieves state-of-the-art recommendation performance.

The data sparsity problem significantly hinders the performance of recommender systems, as traditional models rely on limited historical interactions to learn user preferences and item properties. While incorporating multimodal information can explicitly represent these preferences and properties, existing works often use it only as side information, failing to fully leverage its potential. In this paper, we propose MDVT, a model-agnostic approach that constructs multimodal-driven virtual triplets to provide valuable supervision signals, effectively mitigating the data sparsity problem in multimodal recommendation systems. To ensure high-quality virtual triplets, we introduce three tailored warm-up threshold strategies: static, dynamic, and hybrid. The static warm-up threshold strategy exhaustively searches for the optimal number of warm-up epochs but is time-consuming and computationally intensive. The dynamic warm-up threshold strategy adjusts the warm-up period based on loss trends, improving efficiency but potentially missing optimal performance. The hybrid strategy combines both, using the dynamic strategy to find the approximate optimal number of warm-up epochs and then refining it with the static strategy in a narrow hyper-parameter space. Once the warm-up threshold is satisfied, the virtual triplets are used for joint model optimization by our enhanced pair-wise loss function without causing significant gradient skew. Extensive experiments on multiple real-world datasets demonstrate that integrating MDVT into advanced multimodal recommendation models effectively alleviates the data sparsity problem and improves recommendation performance, particularly in sparse data scenarios.

Group activities are important behaviors in human society, providing personalized recommendations for groups is referred to as the group recommendation task. Existing methods can usually be categorized into two strategies to infer group preferences: 1) determining group preferences by aggregating members' personalized preferences, and 2) inferring group consensus by capturing group members' coherent decisions after common compromises. However, the former would suffer from the lack of group-level considerations, and the latter overlooks the fine-grained preferences of individual users. To this end, we propose a novel group recommendation method AlignGroup, which focuses on both group consensus and individual preferences of group members to infer the group decision-making. Specifically, AlignGroup explores group consensus through a well-designed hypergraph neural network that efficiently learns intra- and inter-group relationships. Moreover, AlignGroup innovatively utilizes a self-supervised alignment task to capture fine-grained group decision-making by aligning the group consensus with members' common preferences. Extensive experiments on two real-world datasets validate that our AlignGroup outperforms the state-of-the-art on both the group recommendation task and the user recommendation task, as well as outperforms the efficiency of most baselines.