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Bifeng Zhang

dblp:294/9005 · DBLP profile ↗
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1ranked-venue papers
0as first author
1since 2021 · last 2022
—ORCID · none

Domains — the database's venue-derived domains; a paper can count in several

Artificial intelligence and machine learning · 1 · 1 since 2021Databases, data management, data science and information retrieval · 1 · 1 since 2021

Expertise — from the expertise taxonomy: the topics of the expert's papers under the CCF categories. A weight counts papers with recency: 1 for a paper about the topic, 0.3 when the topic is its context, halved every five years.

Databases, data mining, and information retrieval
1 paper
Recommender systems · 100%
Artificial intelligence
1 paper
Deep learning architectures and training · 100%

Topics — the 3 heaviest of 3, each with the papers that count most for it

TopicWeightPapersLastEvidence papers
Recommender systems
click-through rate prediction
0.612022
Mixture of Virtual-Kernel Experts for Multi-Objective User Profile Modeling · KDD 2022
Recommender systems › user modeling
user profile modeling
0.612022
Mixture of Virtual-Kernel Experts for Multi-Objective User Profile Modeling · KDD 2022
Machine learning › Deep learning architectures and training
mixture of experts
0.212022
Mixture of Virtual-Kernel Experts for Multi-Objective User Profile Modeling · KDD 2022

Methods — techniques the papers use, named apart from their topics

two-tower model · 1.1multi-task learning · 1.1gating network · 1.1
YearPublicationVenuePosition
2022 Mixture of Virtual-Kernel Experts for Multi-Objective User Profile Modeling
abstract
In industrial applications like online advertising and recommendation systems, diverse and accurate user profiles can greatly help improve personalization. Deep learning is widely applied to mine expressive tags to users from their historical interactions in the system, e.g., click, conversion action in the advertising chain. The usual approach is to take a certain action as the objective, and introduce multiple independent Two-Tower models to predict the possibility of users' action on tags (known as CTR or CVR prediction). The predicted users' high probably attractive tags are to represent their preferences. However, the single-action models cannot learn complementarily and support effective training on data-sparse actions. Besides, limited by the lack of information fusion between the two towers, the model learns insufficiently to represent users' preferences on various tag topics well. This paper introduces a novel multi-task model called Mixture of Virtual-Kernel Experts (MVKE) to learn user preferences on various actions and topics unitedly. In MVKE, we propose a concept of Virtual-Kernel Expert, which focuses on modeling one particular facet of the user's preferences, and all of them learn coordinately. Besides, the gate-based structure used in MVKE builds an information fusion bridge between two towers, improving the model's capability and maintaining high efficiency. We apply the model in Tencent Advertising System, where both online and offline evaluations show that our method has a significant improvement compared with the existing ones and brings about an obvious lift to actual advertising revenue.
Zhenhui Xu, Liqun Liu 0006, Lei Xiao 0001, Bifeng Zhang
KDD6