The prediction objectives of online advertisement ranking models are evolving from probabilistic metrics like conversion rate (CVR) to numerical business metrics like post-click gross merchandise volume (GMV). Unlike the well-studied delayed feedback problem in CVR prediction, delayed feedback modeling for GMV prediction remains unexplored and poses greater challenges, as GMV is a continuous target, and a single click can lead to multiple purchases that cumulatively form the label.

In industrial recommender systems, conversion rate (CVR) is often used for traffic allocation, but fails to fully reflect recommendation effectiveness as it does not account for refund rate (RFR). Thus, net conversion rate (NetCVR), the probability that a clicked item is purchased and not refunded, is proposed to better show true user satisfaction and business value. Unlike CVR, NetCVR prediction involves a more complex multi-stage cascaded delay feedback phenomenon. The two cascaded delays Click->Conversion and Conversion->Refund in NetCVR have opposite effects. Therefore, traditional CVR methods cannot be directly applied. At present, the lack of relevant open-source datasets and online continuous training schemes poses a challenge. To address these, we first introduce CAscadal Sequences of Conversion And Delayed rEfund (CASCADE), the first large-scale open dataset derived from Taobao app for online continuous NetCVR prediction. We further analyze CASCADE and derive three key insights: (1) NetCVR exhibits clear temporal patterns necessitating online continuous modeling; (2) Cascaded modeling CVR and RFR for NetCVR outperforms directly modeling NetCVR; and (3) delay time, which correlated with both CVR and RFR, is an important feature for NetCVR prediction. Based on these insights, we propose neT convErsion caScaded modeLing and debiAsing method (TESLA). This continuous method features a CVR-RFR cascaded architecture, stage-wise debiasing, and a delay-time-aware ranking loss for efficient NetCVR prediction. Experiments show that TESLA outperforms state-of-the-art methods on CASCADE, achieving an absolute improvement of 12.41% in RI-AUC and 14.94% in RI-PRAUC on NetCVR over the strongest baseline. We hope this work provides a new direction for online delayed feedback modeling in NetCVR prediction. Our code and dataset are available at https://github.com/alimama-tech/NetCVR.

Multi-modal recommender systems (MRSs) are pivotal in diverse online web platforms and have garnered considerable attention in recent years. However, previous studies overlook the challenges of (1)noisy multi-modal content, (2) noisy user feedback, and (3) aligning multi-modal content and user feedback. To tackle these challenges, we propose Denoising and Aligning Multi-modal Recommender System (DA-MRS). To mitigate noise in multi-modal content, DA-MRS first constructs item-item graphs determined by consistent content similarity across modalities. To denoise user feedback, DA-MRS associates the probability of observed feedback with multi-modal content and devises a denoised BPR loss. Furthermore, DA-MRS implements Alignment guided by User preference to enhance task-specific item representation and Alignment guided by graded Item relations to provide finer-grained alignment. Extensive experiments verify that DA-MRS is a plug-and-play framework and achieves significant and consistent improvements across various datasets, backbone models, and noisy scenarios.

Popularity bias significantly impacts news recommendation systems, as popular news articles receive more exposure and are often delivered to irrelevant users, resulting in unsatisfactory performance. Existing methods have not adequately addressed the issue of popularity bias in news recommendations, largely due to the neglect of the time factor and the impact of news content on popularity. In this paper, we propose a novel approach called Time and Content-aware Causal Model, namely TCCM. It models the effects of three factors on user interaction behavior, i.e., the time factor, the news popularity, and the matching between news content and user interest. TCCM also estimates news popularity more accurately by incorporating the news content, i.e., the popularity of entity and words. Causal intervention techniques are applied to obtain debiased recommendations. Extensive experiments on well-known benchmark datasets demonstrate that the proposed approach outperforms a range of state-of-the-art techniques.

Recently, many E-commerce search models are based on Graph Neural Networks (GNNs). Despite their promising performances, they are (1) lacking proper semantic representation of product contents; (2) less efficient for industry-scale graphs; and (3) less accurate on long-tail queries and cold-start products. To address these problems simultaneously, this paper proposes CC-GNN, a novel Content Collaborative Graph Neural Network. Firstly, CC-GNN enables content phrases to participate explicitly in graph propagation to capture the proper meaning of phrases and semantic drifts. Secondly, CC-GNN presents several efforts towards a more scalable graph learning framework, including efficient graph construction, MetaPath-guided Message Passing, and Difficulty-aware Representation Perturbation for graph contrastive learning. Furthermore, CC-GNN adopts Counterfactual Data Supplement at both supervised and contrastive learning to resolve the long-tail/cold-start problems. Extensive experiments on a real E-commerce dataset of 100-million-scale nodes show that CC-GNN produces significant improvements over existing methods (i.e., more than 10% improvements in terms of several key evaluation metrics for overall, long-tail queries and cold-start products) while reducing computational complexity. The proposed components of CC-GNN can be applied to other models for search and recommendation tasks. Experiments on a public dataset show that applying the proposed components can improve the performance of different recommendation models.

Extracting expressive visual features is crucial for accurate Click-Through-Rate (CTR) prediction in visual search advertising systems. Current commercial systems use off-the-shelf visual encoders to facilitate fast online service. However, the extracted visual features are coarse-grained and/or biased. In this paper, we present a visual encoding framework for CTR prediction to overcome these problems. The framework is based on contrastive learning which pulls positive pairs closer and pushes negative pairs apart in the visual feature space. To obtain fine-grained visual features, we present contrastive learning supervised by click-through data to fine-tune the visual encoder. To reduce sample selection bias, firstly we train the visual encoder offline by leveraging both unbiased self-supervision and click supervision signals. Secondly, we incorporate a debiasing network in the online CTR predictor to adjust the visual features by contrasting high impression items with selected, low impression items. We deploy the framework in a mobile E-commerce app. Offline experiments on billion-scale datasets and online experiments demonstrate that the proposed framework can make accurate and unbiased predictions.

Review-based recommender systems (RRS) have received an increasing interest since reviews greatly enhance recommendation quality and interpretability. However, existing RRS suffer from high computational complexity, biased recommendation and poor generalization. The three problems make them inadequate to handle real recommendation scenarios. Previous studies address each issue separately, while none of them consider solving three problems together under a unified framework. This paper presents LUME (a Lightweight Unbiased Multi-teacher Ensemble) for RRS. LUME is a novel framework that addresses the three problems simultaneously. LUME uses multi-teacher ensemble and debiased knowledge distillation to aggregate knowledge from multiple pretrained RRS, and generates a small, unbiased student recommender which generalizes better. Extensive experiments on various real-world benchmarks demonstrate that LUME successfully tackles the three problems and has superior performance than state-of-the-art RRS and knowledge distillation based RS.

Most existing recommendation models learn vectorized representations for items, i.e., item embeddings to make predictions. Item embeddings inherit popularity bias from the data, which leads to biased recommendations. We use this observation to design two simple and effective strategies, which can be flexibly plugged into different backbone recommendation models, to learn popularity neutral item representations. One strategy isolates popularity bias in one embedding direction and neutralizes the popularity direction post-training. The other strategy encourages all embedding directions to be disentangled and popularity neutral. We demonstrate that the proposed strategies outperform state-of-the-art debiasing methods on various real-world datasets, and improve recommendation quality of shallow and deep backbone models.

Social Recommender Systems (SRS) have attracted considerable attention since its accompanying service, social networks, helps increase user satisfaction and provides auxiliary information to improve recommendations. However, most existing SRS focus on social influence and ignore another essential social phenomenon, i.e., social homophily. Social homophily, which is the premise of social influence, indicates that people tend to build social relations with similar people and form influence propagation paths. In this article, we propose a generic framework Social PathExplorer (SPEX) to enhance neural SRS. SPEX treats the neural recommendation model as a black box and improves the quality of recommendations by modeling the social recommendation task, the formation of social homophily, and their mutual effect in the manner of multi-task learning. We design a Graph Neural Network based component for influence propagation path prediction to help SPEX capture the rich information conveyed by the formation of social homophily. We further propose an uncertainty based task balancing method to set appropriate task weights for the recommendation task and the path prediction task during the joint optimization. Extensive experiments have validated that SPEX can be easily plugged into various state-of-the-art neural recommendation models and help improve their performance. The source code of our work is available at: https://github.com/XMUDM/SPEX.

Biases and de-biasing in recommender systems (RS) have become a research hotspot recently. This paper reveals an unexplored type of bias, i.e., sentiment bias. Through an empirical study, we find that many RS models provide more accurate recommendations on user/item groups having more positive feedback (i.e., positive users/items) than on user/item groups having more negative feedback (i.e., negative users/items). We show that sentiment bias is different from existing biases such as popularity bias: positive users/items do not have more user feedback (i.e., either more ratings or longer reviews). The existence of sentiment bias leads to low-quality recommendations to critical users and unfair recommendations for niche items. We discuss the factors that cause sentiment bias. Then, to fix the sources of sentiment bias, we propose a general de-biasing framework with three strategies manifesting in different regularizers that can be easily plugged into RS models without changing model architectures. Experiments on various RS models and benchmark datasets have verified the effectiveness of our de-biasing framework. To our best knowledge, sentiment bias and its de-biasing have not been studied before. We hope that this work can help strengthen the study of biases and de-biasing in RS.