The importance of software quality assurance is often overlooked in startups, leading to consequences that deem the product and subsequently the startup to fail in the long run. This paper looks into the current software quality related scenarios present in startups and tries to pinpoint issues which eventually cause their downfall. By acquiring their insight, we hypothesized an adoptable guideline to mitigate the issues faced in the startups and implement a quality framework for any software-based startup organization.