Web advertising services have exhibited consistent growth over the years. However, the conventional methods of web advertising recommendations, relying on keyword matching with search queries and browsing histories, encounter challenges when it comes to effectively targeting users with hidden or latent interests. In contrast, the use of mobile device location data in advertising recommendations often centers around physical store proximity. To address these limitations, our research aims to enhance web advertising recommendations by analyzing latent user interests through real-world behavioral data. This study specifically investigates the influence of area size on user behavioral analysis and its subsequent impact on the accuracy of predicting visit probabilities. We achieve this by extracting the user’s activity range from user behavior (movement) log data and geotagged tweets. Subsequently, we tally the places visited by the user, considering spot attributes, and convert this data into feature vectors. Utilizing these feature vectors in conjunction with various classification methods, we build learning models. In this paper, we present and evaluate these learning models employing different area sizes, verifying their accuracy in predicting user visits to specific stores.

In recent years, running has become increasingly popular as an effective exercise activity which could help improve and maintain one’s physical health. However, even if we understand that exercising regularly has many benefits to our body and brain, it is not easy for people to stay motivated. To deal with this issue, in our previous research, we developed a running support system based on the users’ own records. Our system enables users to run and compete against virtual runners in an audio-based augmented reality space. However, in the AR running support system, competing with real users is more immersive than competing against one’s own running records. In this study, we aim to improve the motivation of running users, not only using the users’ own records, we also use the GPS information and time data from other real runners. We believe that by using information from real runners, our virtual running rival generation/recommendation method can improve the enthusiasm of users. Therefore, we propose a rival recommendation approach for our acoustic-based AR running support system considering the athletic ability of users. In addition, as a preliminary analysis, we conduct a questionnaire survey to clarify users’ needs for the future development of our running support system.

As an important foundation of the smart city, MaaS (Mobility as a Service) provides a seamless passenger experience using multiple modes of transport from the beginning until the end of a journey, and its developments have attracted keen interest from the industry in recent years [1] [2] . Furthermore, as the last mile of the MaaS, electric bicycle is an important and environmental-friendly transportation [3] [4] .

In recent years, there are various review sites on the Web. In online shopping, review sites are important because they strongly influence consumers’ purchasing decisions. We focus on cosmetic reviews and consider the skin type and usability of individual users. In order to realize the cosmetic recommendation system, we are working on the development of a review recommendation method by an automatic scoring system using an evaluative expression dictionary for each cosmetic item classification. Since cosmetic items have detailed classifications, it is necessary to build an evaluative expression dictionary for each cosmetic classification in order to perform automatic scoring. Therefore, it is desirable that the evaluative expression dictionary construction method be efficient and semi-automatic. In this paper, we try to improve the evaluative expression dictionary and examine the efficient method for developing evaluative expression dictionary based on Word2Vec for cosmetics.

Advertisement (ad) recommendation services for mobile users are rapidly increasing. The conventional ways of recommending ads are based on the analysis of user's explicit behavior such as search keywords and keyword matching based on browsing history. However, it might not be effective enough for latent buyers. We have been working on a method to analyze the user's latent interest in web browsing history which categorized positive and negative behaviors. However, we think that the latent interest of users appears not only in the web space but also in the physical space. In this paper, we adapt the method of the linked pages to physical space locations using geo-tagged tweets. Based on several evaluations, we discuss the possibility to recommend ads according to the user's current location.

In recent years, an evolutionary change occurred in the digital world when various social networking sites became popular. This led to a big increase of users who share their activities in digital form. A huge amount of digital information has become available, providing researchers with a unique insight into the behavior and activities of entire population. The use of Geo-tagged social media data became an emerging trend to represent user actions and behaviour at specific geographical locations. However, the inaccuracies of Geo-tagged data from social media often limits the utility of this data source in micro scale analysis (at the street or place of interest level (POI)). Our study supports how social media data could be matched accurately with specific physical locations. More specifically, our investigation includes Geo-tweet data and image data from flickr to map accurately physical location using machine leaning and deep learning techniques. In this paper, a preliminary discussion of this work is provided, using Geo-tagged data from Twitter and Open StreetMap in cities such as San Francisco and London as well as for image mapping using Flickr data in cities such as San Francisco and Kyoto.

Nowadays routing systems can provide optimal routes in terms of time and travel distance. However, they do not consider special needs of certain group of users. For example, people recovering from alcohol and drug addiction may want to travel a route that is alcohol and drug-free. In this demonstration, we propose a system we built that helps with this special need. We detect if a street is related to alcohol and drug by exploiting Web open data, including Foursquare, microblog tweets, Google Street View images, and crime data. We calculate an alcohol and drug relevance score using unsupervised methods, to be used in route ranking. Our system prototype is ready to be tested for the cities of San Francisco and Kyoto.

The vast and growing amount of publicly available real-time information from social network services such as Twitter could provide many benefits for improving public health and safety, especially towards the area of crime prevention. While prior studies have leveraged such data to help in the prediction of criminal incidents, we have developed a crime investigation tool which utilizes Twitter data to aid in crime analysis. The tool provides contextual information about crime incidents by visualizing the spatial and time-based characteristics of a crime and its context using data from nearby tweets and from the criminal history of a target place. In addition, sentiment analysis is also carried out with the identified tweets to further examine the negative characteristics of the spatial areas related to the different crimes in question. A demonstration prototype of this tool was developed as a web application for the area of San Francisco.

For a tourist who wishes to stroll in an unknown city, it is useful to have a recommendation of not just the shortest routes but also routes that are pleasant. This paper demonstrates a system that provides pleasant route recommendation. Currently, we focus on routes that have much green and bright views. The system measures pleasure scores by extracting colors or objects in Google Street View panorama images and re-ranks shortest paths in the order of the computed pleasure scores. The current prototype provides route recommendation for city areas in Tokyo, Kyoto and San Francisco.

This paper proposes a novel system which utilizes information from a social network services to suggest food venues to users based on crowd preferences. To recommend an appropriate food venue for each crowd preference, the system ranks food venues in each region by using an improved collaborative filtering method based on the differences between locations and languages in geo-tagged tweets. A key feature of the proposed system is the ability to suggest food venues in regions where very few geo-tagged tweets are available in a specific language by using the weighted similarity by others' preferences. To implement the system, more than 26 million tweets from European countries were collected and analyzed based on 6 languages and 7 regions. Afterwards, we provide an evaluation of the ranked venues proposed by the system based on 89 French speakers in 7 European countries.

Online advertising has become a popular method for companies to market their products and services to potential customers. The methods used by conventional web advertisement systems to decide on which advertisements to display to users in a real-time bidding environment generally do not consider the latent interests of users and as such it is difficult for advertisers to target and acquire new customers with potential interest in the product. Therefore, we proposed the development of a recommender system which could recommend advertisements to users based on their latent interests. In this paper, we outline two experiment studies related to the development of this system. The first study was carried out to examine the effect of using a long and short browsing history acquisition period to train the user model and predict user interests. The results suggested that a longer browsing history acquisition period did not necessarily result in better predictive performance. The second study examined the use of a categorized web browsing history to predict user interest. The results showed the accuracy of the classifiers increased when website categories were used instead of Fully Qualified Domain Names.