Youjun Tong

dblp:304/8351 · DBLP profile ↗
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1ranked-venue papers
0as first author
1since 2021 · last 2022
—ORCID · none

Domains — the database's venue-derived domains; a paper can count in several

Artificial intelligence and machine learning · 1 · 1 since 2021Databases, data management, data science and information retrieval · 1 · 1 since 2021

Expertise — from the expertise taxonomy: the topics of the expert's papers under the CCF categories. A weight counts papers with recency: 1 for a paper about the topic, 0.3 when the topic is its context, halved every five years.

Artificial intelligence
1 paper
Probabilistic and Bayesian machine learning · 100%
Databases, data mining, and information retrieval
1 paper
Information retrieval · 100%

Topics — the 2 heaviest of 2, each with the papers that count most for it

TopicWeightPapersLastEvidence papers
Machine learning › Probabilistic and Bayesian machine learning › statistical inference
density estimation
0.612022
Arbitrary Distribution Modeling with Censorship in Real-Time Bidding Advertising · KDD 2022
Information retrieval › online advertising
real-time bidding
0.612022
Arbitrary Distribution Modeling with Censorship in Real-Time Bidding Advertising · KDD 2022

Methods — techniques the papers use, named apart from their topics

neighborhood likelihood loss · 1.1
YearPublicationVenuePosition
2022 Arbitrary Distribution Modeling with Censorship in Real-Time Bidding Advertising
abstract
The purpose of Inventory Pricing is to bid the right prices to online ad opportunities, which is crucial for a Demand-Side Platform (DSP) to win advertising auctions in Real-Time Bidding (RTB). In the planning stage, advertisers need the forecast of probabilistic models to make bidding decisions. However, most of the previous works made strong assumptions on the distribution form of the winning price, which reduced their accuracy and weakened their ability to make generalizations. Though some works recently tried to fit the distribution directly, their complex structure lacked efficiency on online inference, which is critical for advertising systems. In this paper, we devise a novel loss function, Neighborhood Likelihood Loss (NLL), collaborating with a proposed framework, Arbitrary Distribution Modeling (ADM), to predict the winning price distribution under censorship with no pre-assumption required. We conducted experiments on two real-world experimental datasets and one large-scale, non-simulated production dataset in our system. Experiments showed that ADM outperformed the baselines both on algorithm and business metrics. This method has been released for one year and led to good yield in our system. Without any pre-assumed specific distribution form, ADM showed significant advantages in effectiveness and efficiency, demonstrating its great capability in modeling sophisticated price landscapes.
Michelle Ma Zhang, Youjun Tong
KDD4