With Retrieval-Augmented Generation (RAG) becoming more and more prominent in generative AI solutions, there is an emerging need for systematically evaluating its effectiveness. We introduce the LiveRAG benchmark, a publicly available dataset of 895 synthetic questions and answers designed to support systematic evaluation of RAG-based Q&A systems. This synthetic benchmark is derived from the one used during the SIGIR'2025 LiveRAG challenge, where competitors were evaluated under strict time constraints. It is augmented with information that was not made available to competitors during the challenge, such as the ground-truth answers, together with their associated supporting claims which were used for evaluating competitors' answers. In addition, each question is associated with estimated difficulty and discriminability scores, derived from applying an Item Response Theory model to competitors' responses. Our analysis highlights the benchmark's question diversity, the wide range of difficulty levels, and their usefulness in differentiating between system capabilities. The LiveRAG benchmark will hopefully help the community advance RAG research, conduct systematic evaluation, and develop more robust Q&A systems.

For a bucket test with a single criterion for success and a fixed number of samples or testing period, requiring a p-value less than a specified value of α for the success criterion produces statistical confidence at level 1 − α. For multiple criteria, a Bonferroni correction that partitions α among the criteria produces statistical confidence, at the cost of requiring lower p-values for each criterion. The same concept can be applied to decisions about early stopping, but that can lead to strict requirements for p-values. We show how to address that challenge by requiring criteria to be successful at multiple decision points.

Factorization machine (FM) variants are widely used in recommendation systems that operate under strict throughput and latency requirements, such as online advertising systems. FMs have two prominent strengths. First, is their ability to model pairwise feature interactions while being resilient to data sparsity by learning factorized representations. Second, their computational graphs facilitate fast inference and training. Moreover, when items are ranked as a part of a query for each incoming user, these graphs facilitate computing the portion stemming from the user and context fields only once per query. Thus, the computational cost for each ranked item is proportional only to the number of fields that vary among the ranked items. Consequently, in terms of inference cost, the number of user or context fields is practically unlimited.

The task of predicting conversion rates (CVR) lies at the heart of online advertising systems aiming to optimize bids to meet advertiser performance requirements. Even with the recent rise of deep neural networks, these predictions are often made by factorization machines (FM), especially in commercial settings where inference latency is key. These models are trained using the logistic regression framework on labeled tabular data formed from past user activity that is relevant to the task at hand.Many advertisers only care about click-attributed conversions, which are conversions that occurred after a user has clicked on an ad. A major challenge in training models that predict conversions-given-clicks comes from data sparsity - clicks are rare, conversions attributed to clicks are even rarer. However, mitigating sparsity by adding conversions that are not click-attributed to the training set impairs model calibration, causing the mean prediction to no longer converge to the actual CVR. Since calibration is critical to achieving advertiser goals, this is infeasible.In this work we use the well-known idea of self-supervised pre-training, and use an auxiliary auto-encoder model trained on all conversion events, both click-attributed and not, as a feature extractor to enrich the main CVR prediction model. Since the main model does not train on non click-attributed conversions, this does not impair calibration. We adapt the basic self-supervised pre-training idea to our online advertising setup by using a loss function designed for tabular data, facilitating continual learning by ensuring auto-encoder stability, and incorporating a neural network into a large-scale real-time ad auction that ranks tens of thousands of ads, while conforming to the strict latency constraints, and without incurring a major engineering cost. We evaluate our approach and show improvements both offline, during training, and in an online A/B test. Following its success in A/B tests, our solution is now fully deployed to the Yahoo native advertising system, and its impact is measured in millions of dollars annually.

Yahoo Gemini native advertising marketplace serves billions of impressions daily, to hundreds millions of unique users, and reaches a yearly revenue of hundreds of millions USDs. Powering Gemini native models for predicting advertise (ad) event probabilities, such as conversions and clicks, is OFFSET - a feature enhanced collaborative-filtering (CF) based event prediction algorithm. The predicted probabilities are then used in Gemini native auctions to determine which ads to present for every serving event (impression). Dynamic creative optimization (DCO) is a recent Gemini native product that was launched two years ago and is increasingly gaining more attention from advertisers. The DCO product enables advertisers to issue several assets per each native ad attribute, creating multiple combinations for each DCO ad. Since different combinations may appeal to different crowds, it may be beneficial to present certain combinations more frequently than others to maximize revenue while keeping advertisers and users satisfied. The initial DCO offer was to optimize click-through rates (CTR), however as the marketplace shifts more towards conversion based campaigns, advertisers also ask for a conversion based solution. To accommodate this request, we present a post-auction solution, where DCO ads’ combinations are favored according to their predicted conversion rate (CVR). The predictions are provided by an auxiliary OFFSET based combination CVR prediction model, and used to generate the combination distributions for DCO ad rendering during serving time. An online evaluation of this explore-exploit like solution, via online bucket A/B testing, serving Gemini native DCO traffic, showed a 53.5% CVR lift, when compared to a control bucket serving all combinations uniformly at random. The impressive results demonstrate the ability of this practical yet effective solution to overcome many real-life issues such as data sparsity, reporting delays, trends, and various system constraints. The CVR prediction based DCO system is now fully deployed, serving all Gemini native traffic.

Real-world content recommendation marketplaces exhibit certain behaviors and are imposed by constraints that are not always apparent in common static offline data sets. One example that is common in ad marketplaces is swift ad turnover. New ads are introduced and old ads disappear at high rates every day. Another example is ad discontinuity, where existing ads may appear and disappear from the market for non negligible amounts of time due to a variety of reasons (e.g., depletion of budget, pausing by the advertiser, flagging by the system, and more). These behaviors sometimes cause the model's loss surface to change dramatically over short periods of time. To address these behaviors, fresh models are highly important, and to achieve this (and for several other reasons) incremental training on small chunks of past events is often employed. These behaviors and algorithmic optimizations occasionally cause model parameters to grow uncontrollably large, or diverge. In this work present a systematic method to prevent model parameters from diverging by imposing a carefully chosen set of constraints on the model's latent vectors. We then devise a method inspired by primal-dual optimization algorithms to fulfill these constraints in a manner which both aligns well with incremental model training, and does not require any major modifications to the underlying model training algorithm.We analyze, demonstrate, and motivate our method on OFFSET, a collaborative filtering algorithm which drives Verizon Media (VZM) native advertising, which is one of VZM's largest and faster growing businesses, reaching a run-rate of many hundreds of millions USD per year. Finally, we conduct an online experiment which shows a substantial reduction in the number of diverging instances, and a significant improvement to both user experience and revenue.

Verizon Media (VZM) native advertising is one of VZM largest and fastest growing businesses, reaching a run-rate of several hundred million USDs in the past year. Driving the VZM native models that are used to predict event probabilities, such as click and conversion probabilities, is OFFSET - a feature enhanced collaborative-filtering based event-prediction algorithm. In this work we focus on the challenge of predicting click-through rates (CTR) when we are aware that some of the clicks have short dwell-time and are defined as accidental clicks. An accidental click implies little affinity between the user and the ad, so predicting that similar users will click on the ad is inaccurate. Therefore, it may be beneficial to remove clicks with dwell-time lower than a predefined threshold from the training set. However, we cannot ignore these positive events, as filtering these will cause the model to under predict. Previous approaches have tried to apply filtering and then adding corrective biases to the CTR predictions, but did not yield revenue lifts and therefore were not adopted. In this work, we present a new approach where the positive weight of the accidental clicks is distributed among all of the negative events (skips), based on their likelihood of causing accidental clicks, as predicted by an auxiliary model. These likelihoods are taken as the correct labels of the negative events, shifting our training from using only binary labels and adopting a binary cross-entropy loss function in our training process. After showing offline performance improvements, the modified model was tested online serving VZM native users, and provided 1.18% revenue lift over the production model which is agnostic to accidental clicks.