E-commerce authoring entails creating engaging, diverse, and targeted content to enhance preference elicitation and retrieval experience. While Large Language Models (LLMs) have revolutionized content generation, they often fall short in e-commerce applications due to their limited memorization of domain-specific features. This paper proposes LLaMA-E, the unified e-commerce authoring models that address the contextual preferences of customers, sellers, and platforms, the essential objects in e-commerce operation. We design the instruction set derived from tasks of ads generation, query-enhanced product title rewriting, product classification, purchase intent speculation, and general e-commerce Q&A. The instruction formulation ensures the interleaved cover of the presented and required object features, allowing the alignment of base models to parameterize e-commerce knowledge comprehensively. The proposed LLaMA-E models achieve state-of-the-art evaluation performance and exhibit the advantage in zero-shot practical applications. To our knowledge, this is the first LLM tailored to empower authoring applications with comprehensive scenario understanding by integrating features focused on participated objects.

E-commerce content generation necessitates creating engaging and customer-centric material to endorse products and enhance user satisfaction. Existing methods depend on task-specific feature design, which requires a fine-tailored model for each task with complex data collection and pre-processing, and their generation capabilities are limited. Meanwhile, large language models have demonstrated their capabilities in diverse natural language processing tasks, solving multiple tasks in a unified process. To address the concerns in e-commerce content generation, we leverage the impressive generation performance of large language models and propose a framework to educate them as proficient promoters in various e-commerce-related tasks. Our framework involves two modules:self-educatingproliferates task instructions and data by instructing the unaligned model, andmulti-aspect instruction alignmenteducates the language model by embedding all e-commerce tasks in a unified framework. The proposed model, Promoter, can perform a batch of prediction and generation tasks, working as a smart and creative promoter that only requires a quick view of the customer profile. Extensive experiments from automatic and human perspectives indicate that Promoter achieves state-of-the-art performances in various generation tasks, bringing the productivity of large language models to e-commerce in an integrated pipeline.

Dynamic recommendation systems, where users interact with items continuously over time, have been widely deployed in real-world online streaming applications. The burst of interaction stream causes a rapid evolution of both users and items. To update representations dynamically, existing studies have investigated event-level and history-level dynamics by modeling the newly arrived interactions and aggregating historical interactions, respectively. However, most of them directly learn the representation evolution as new interactions occur, without exploring the collaboration between the newly arrived and historical interactions, thus failing to scrutinize whether those new interactions would benefit the evolution learning process when generating dynamic representations. Moreover, most of them model the two levels of dynamics independently, explicitly ignoring the inherent co-evolving correlation between them. In this work, we propose the Temporal Collaboration-Aware Graph Co-Evolution Learning (TCGC) for the dynamic recommendation scenario. First, we explore the effectiveness of collaborative information and devise the collaboration-aware indicator to guide the evolution learning process. Second, we design a temporal co-evolving graph network, enabling our framework to capture the correlation between event and history dynamics. Third, we leverage the evolution task and recommendation task together for joint training. Extensive experiments on four public datasets demonstrate the superiority and effectiveness of our proposed TCGC.