We study when users end a session on X using high-resolution interaction logs from 215 US participants collected over four weeks. Sessions are defined via data-driven inter-activity gaps, and each session is encoded by fine-grained activity counts and duration (versus a simple activity ratio baseline). Fine-grained activity features substantially outperform the activity ratio baseline (C-index ≈ 0.76 vs. 0.62 for future sessions; 0.72 vs. 0.60 for unseen users), indicating that the composition of activity types is a strong predictor of disengagement. At the app level, we analyze retention over early adoption windows and find that the ratio of active activity in the first three days is most predictive of later usage. These results highlight session composition and early on-platform behavior as practical levers for forecasting and mitigating premature drop-off.

User behavior on social media---from scrolling and viewing to liking, reposting, and posting---yet most research relies on self-reports that obscure fine-grained usage patterns. We analyze high-resolution activity logs from 209 U.S. X (Twitter) users tracked over four weeks to identify distinct behavioral profiles based on session-level features. Latent profile analysis reveals three groups---interactors (32.52%), lurkers (60.45%), and creators (7.03%) that differ in engagement intensity, demographics, and content exposure. Interactors and lurkers skew younger and Democratic, whereas creators skew older and more Republican, consuming more ideological and low-credibility content. These results link behavioral heterogeneity to systematically different information environments and suggest that platform interventions may operate unevenly across user types. Our findings demonstrate the value of log-based behavioral segmentation for understanding online participation and motivate profile-aware platform governance and content moderation strategies.

The prevalence of multi-modal content on social media complicates automated moderation strategies. This calls for an enhancement in multi-modal classification and a deeper understanding of understated meanings in images and memes. Although previous efforts have aimed at improving model performance through fine-tuning, few have explored an end-to-end optimization pipeline that accounts for modalities, prompting, labelling, and fine-tuning. In this study, we propose an end-to-end conceptual framework for model opti- mization in complex tasks. Experiments support the efficacy of this traditional yet novel framework, achieving the highest accuracy and AUROC. Ablation experiments demonstrate that isolated optimisations are not ineffective on their own.