As multimedia content continues to grow on the web, the integration of visual and textual data has become a crucial challenge for web applications, particularly in recommendation systems. Large Vision Language Models (LVLMs) have demonstrated considerable potential in addressing this challenge across various tasks that require such multimodal integration. However, their application in multimodal sequential recommendation (MSR) has not been extensively studied. To bridge this gap, we introduce MSRBench, the first comprehensive benchmark designed to systematically evaluate different LVLM integration strategies in web-based recommendation scenarios. We benchmark three state-of-the-art LVLMs, i.e., GPT-4 Vision, GPT-4o, and Claude-3-Opus, on the next item prediction task using the constructed Amazon Review Plus dataset, which includes additional item descriptions generated by LVLMs. Our evaluation examines five integration strategies: using LVLMs as recommender, item enhancer, reranker, and various combinations of these roles. The benchmark results reveal that 1) using LVLMs as rerankers is the most effective strategy, significantly outperforming others that rely on LVLMs to directly generate recommendations or only enhance items; 2) GPT-4o consistently achieves the best performance across most scenarios, particularly when employed as a reranker; 3) the computational inefficiency of LVLMs presents a major barrier to their widespread adoption in real-time multimodal recommendation systems. Our code and datasets are available at https://github.com/PALIN2018/MSRBench.

Session-Based Recommendation (SBR) systems, traditionally reliant on complex Graph Neural Networks (GNNs), often face challenges with marginal performance improvements despite increased model complexity. In this article, we dissect the classical GNN-based SBR models and empirically find that the sophisticated GNN propagations might be redundant, given the readout module plays a significant role in GNN-based models. Based on this observation, we introduce Atten-Mixer+, an advanced iteration of our previously developed Multi-Level Attention Mixture Network (Atten-Mixer). Atten-Mixer+ forgoes GNN propagation in favor of a dynamic and adaptive readout process, tailored to the unique characteristics of each session. Different from the vanilla version, Atten-Mixer+ features the Adaptive Intent Scaler (AIS) layer, which dynamically determines the depth of multi-level user intent analysis and a soft allocation approach for generating user intent queries across entire user interaction sequences. This innovative design allows Atten-Mixer+ to capture a nuanced and comprehensive understanding of user behaviors, overcoming the limitations of fixed-length analysis. Empirical evaluations on benchmark datasets highlight Atten-Mixer+’s superior efficiency and effectiveness, marking a significant step forward in the predictive accuracy of SBR systems.

Sequential recommendation systems are integral to discerning temporal user preferences. Yet, the task of learning from abbreviated user interaction sequences poses a notable challenge. Data augmentation has been identified as a potent strategy to enhance the informational richness of these sequences. Traditional augmentation techniques, such as item randomization, may disrupt the inherent temporal dynamics. Although recent advancements in reverse chronological pseudo-item generation have shown promise, they can introduce temporal discrepancies when assessed in a natural chronological context. In response, we introduce a sophisticated approach, Bidirectional temporal data Augmentation with pre-training (BARec). Our approach leverages bidirectional temporal augmentation and knowledge-enhanced fine-tuning to synthesize authentic pseudo-prior items thatretain user preferences and capture deeper item semantic correlations, thus boosting the model’s expressive power. Our comprehensive experimental analysis on five benchmark datasets confirms the superiority of BARec across both short and elongated sequence contexts. Moreover, theoretical examination and case study offer further insight into the model’s logical processes and interpretability.

Sequential recommender systems (SRS) are designed to predict users' future behaviors based on their historical interaction data. Recent research has increasingly utilized contrastive learning (CL) to leverage unsupervised signals to alleviate the data sparsity issue in SRS. In general, CL-based SRS first augments the raw sequential interaction data by using data augmentation strategies and employs a contrastive training scheme to enforce the representations of those sequences from the same raw interaction data to be similar. Despite the growing popularity of CL, data augmentation, as a basic component of CL, has not received sufficient attention. This raises the question: Is it possible to achieve superior recommendation results solely through data augmentation? To answer this question, we benchmark eight widely used data augmentation strategies, as well as state-of-the-art CL-based SRS methods, on four real-world datasets under both warm- and cold-start settings. Intriguingly, the conclusion drawn from our study is that, certain data augmentation strategies can achieve similar or even superior performance compared with some CL-based methods, demonstrating the potential to significantly alleviate the data sparsity issue with fewer computational overhead. We hope that our study can further inspire more fundamental studies on the key functional components of complex CL techniques. Our processed datasets and codes are available at https://github.com/AIM-SE/DA4Rec.

Sequential recommendation (SR) aims to model users' dynamic preferences from a series of interactions. A pivotal challenge in user modeling for SR lies in the inherent variability of user preferences. An effective SR model is expected to capture both the long-term and short-term preferences exhibited by users, wherein the former can offer a comprehensive understanding of stable interests that impact the latter. To more effectively capture such information, we incorporate locality inductive bias into the Transformer by amalgamating its global attention mechanism with a local convolutional filter, and adaptively ascertain the mixing importance on a personalized basis through layer-aware adaptive mixture units, termed as AdaMCT. Moreover, as users may repeatedly browse potential purchases, it is expected to consider multiple relevant items concurrently in long-/short-term preferences modeling. Given that softmax-based attention may promote unimodal activation, we propose the Squeeze-Excitation Attention (with sigmoid activation) into SR models to capture multiple pertinent items (keys) simultaneously. Extensive experiments on three widely employed benchmarks substantiate the effectiveness and efficiency of our proposed approach. Source code is available at https://github.com/juyongjiang/AdaMCT.

Transformer-based sequential recommendation (SR) has been booming in recent years, with the self-attention mechanism as its key component. Self-attention has been widely believed to be able to effectively select those informative and relevant items from a sequence of interacted items for next-item prediction via learning larger attention weights for these items. However, this may not always be true in reality. Our empirical analysis of some representative Transformer-based SR models reveals that it is not uncommon for large attention weights to be assigned to less relevant items, which can result in inaccurate recommendations. Through further in-depth analysis, we find two factors that may contribute to such inaccurate assignment of attention weights:sub-optimal position encoding andnoisy input. To this end, in this paper, we aim to address this significant yet challenging gap in existing works. To be specific, we propose a simple yet effective framework called Attention Calibration for Transformer-based Sequential Recommendation (AC-TSR). In AC-TSR, a novel spatial calibrator and adversarial calibrator are designed respectively to directly calibrates those incorrectly assigned attention weights. The former is devised to explicitly capture the spatial relationships (i.e., order and distance) among items for more precise calculation of attention weights. The latter aims to redistribute the attention weights based on each item's contribution to the next-item prediction. AC-TSR is readily adaptable and can be seamlessly integrated into various existing transformer-based SR models. Extensive experimental results on four benchmark real-world datasets demonstrate the superiority of our proposed AC-TSR via significant recommendation performance enhancements. The source code is available at https://github.com/AIM-SE/AC-TSR.

Existing research efforts for multi-interest candidate matching in recommender systems mainly focus on improving model architecture or incorporating additional information, neglecting the importance of training schemes. This work revisits the training framework and uncovers two major problems hindering the expressiveness of learned multi-interest representations. First, the current training objective (i.e., uniformly sampled softmax) fails to effectively train discriminative representations in a multi-interest learning scenario due to the severe increase in easy negative samples. Second, a routing collapse problem is observed where each learned interest may collapse to express information only from a single item, resulting in information loss. To address these issues, we propose the REMI framework, consisting of an Interest-aware Hard Negative mining strategy (IHN) and a Routing Regularization (RR) method. IHN emphasizes interest-aware hard negatives by proposing an ideal sampling distribution and developing a Monte-Carlo strategy for efficient approximation. RR prevents routing collapse by introducing a novel regularization term on the item-to-interest routing matrices. These two components enhance the learned multi-interest representations from both the optimization objective and the composition information. REMI is a general framework that can be readily applied to various existing multi-interest candidate matching methods. Experiments on three real-world datasets show our method can significantly improve state-of-the-art methods with easy implementation and negligible computational overhead. The source code is available at https://github.com/Tokkiu/REMI.

Contrastive learning (CL) benefits the training of sequential recommendation models with informative self-supervision signals. Existing solutions apply general sequential data augmentation strategies to generate positive pairs and encourage their representations to be invariant. However, due to the inherent properties of user behavior sequences, some augmentation strategies, such as item substitution, can lead to changes in user intent. Learning indiscriminately invariant representations for all augmentation strategies might be sub-optimal. Therefore, we propose Equivariant Contrastive Learning for Sequential Recommendation (ECL-SR), which endows SR models with great discriminative power, making the learned user behavior representations sensitive to invasive augmentations (e.g., item substitution) and insensitive to mild augmentations (e.g., feature-level dropout masking). In detail, we use the conditional discriminator to capture differences in behavior due to item substitution, which encourages the user behavior encoder to be equivariant to invasive augmentations. Comprehensive experiments on four benchmark datasets show that the proposed ECL-SR framework achieves competitive performance compared to state-of-the-art SR models. The source code is available at https://github.com/Tokkiu/ECL.

Session-based recommendation (SBR) aims to predict the user's next action based on short and dynamic sessions. Recently, there has been an increasing interest in utilizing various elaborately designed graph neural networks (GNNs) to capture the pair-wise relationships among items, seemingly suggesting the design of more complicated models is the panacea for improving the empirical performance. However, these models achieve relatively marginal improvements with exponential growth in model complexity. In this paper, we dissect the classical GNN-based SBR models and empirically find that some sophisticated GNN propagations are redundant, given the readout module plays a significant role in GNN-based models. Based on this observation, we intuitively propose to remove the GNN propagation part, while the readout module will take on more responsibility in the model reasoning process. To this end, we propose the Multi-Level Attention Mixture Network (Atten-Mixer), which leverages both concept-view and instance-view readouts to achieve multi-level reasoning over item transitions. As simply enumerating all possible high-level concepts is infeasible for large real-world recommender systems, we further incorporate SBR-related inductive biases, i.e., local invariance and inherent priority to prune the search space. Experiments on three benchmarks demonstrate the effectiveness and efficiency of our proposal. We also have already launched the proposed techniques to a large-scale e-commercial online service since April 2021, with significant improvements of top-tier business metrics demonstrated in the online experiments on live traffic.