While personalization increases the utility of recommender systems, it also brings the issue offilter bubbles. e.g., if the system keeps exposing and recommending the items that the user is interested in, it may also make the user feel bored and less satisfied. Existing work studies filter bubbles in static recommendation, where the effect of overexposure is hard to capture. In contrast, we believe it is more meaningful to study the issue in interactive recommendation and optimize long-term user satisfaction. Nevertheless, it is unrealistic to train the model online due to the high cost. As such, we have to leverage offline training data and disentangle the causal effect on user satisfaction. To achieve this goal, we propose a counterfactual interactive recommender system (CIRS) that augments offline reinforcement learning (offline RL) with causal inference. The basic idea is to first learn a causal user model on historical data to capture the overexposure effect of items on user satisfaction. It then uses the learned causal user model to help the planning of the RL policy. To conduct evaluation offline, we innovatively create an authentic RL environment (KuaiEnv) based on a real-world fully observed user rating dataset. The experiments show the effectiveness of CIRS in bursting filter bubbles and achieving long-term success in interactive recommendation. The implementation of CIRS is available via https://github.com/chongminggao/ CIRS-codes.

An accurate prediction of watch time has been of vital importance to enhance user engagement in video recommender systems. To achieve this, there are four properties that a watch time prediction framework should satisfy: first, despite its continuous value, watch time is also an ordinal variable and the relative ordering between its values reflects the differences in user preferences. Therefore the ordinal relations should be reflected in watch time predictions. Second, the conditional dependence between the video-watching behaviors should be captured in the model. For instance, one has to watch half of the video before he/she finishes watching the whole video. Third, modeling watch time with a point estimation ignores the fact that models might give results with high uncertainty and this could cause bad cases in recommender systems. Therefore the framework should be aware of prediction uncertainty. Forth, the real-life recommender systems suffer from severe bias amplifications thus an estimation without bias amplification is expected.

Offline reinforcement learning (RL), a technology that offline learns a policy from logged data without the need to interact with online environments, has become a favorable choice in decision-making processes like interactive recommendation. Offline RL faces the value overestimation problem. To address it, existing methods employ conservatism, e.g., by constraining the learned policy to be close to behavior policies or punishing the rarely visited state-action pairs. However, when applying such offline RL to recommendation, it will cause a severe Matthew effect, i.e., the rich get richer and the poor get poorer, by promoting popular items or categories while suppressing the less popular ones. It is a notorious issue that needs to be addressed in practical recommender systems. In this paper, we aim to alleviate the Matthew effect in offline RL-based recommendation. Through theoretical analyses, we find that the conservatism of existing methods fails in pursuing users' long-term satisfaction. It inspires us to add a penalty term to relax the pessimism on states with high entropy of the logging policy and indirectly penalizes actions leading to less diverse states. This leads to the main technical contribution of the work: Debiased model-based Offline RL (DORL) method. Experiments show that DORL not only captures user interests well but also alleviates the Matthew effect. The implementation is available via https://github.com/chongminggao/DORL-codes.

In the era of information explosion, numerous items emerge every day, especially in feed scenarios. Due to the limited system display slots and user browsing attention, various recommendation systems are designed not only to satisfy users' personalized information needs but also to allocate items' exposure. However, recent recommendation studies mainly focus on modeling user preferences to present satisfying results and maximize user interactions, while paying little attention to developing item-side fair exposure mechanisms for rational information delivery. This may lead to serious resource allocation problems on the item side, such as the Snowball Effect. Furthermore, unfair exposure mechanisms may hurt recommendation performance. In this paper, we call for a shift of attention from modeling user preferences to developing fair exposure mechanisms for items. We first conduct empirical analyses of feed scenarios to explore exposure problems between items with distinct uploaded times. This points out that unfair exposure caused by the time factor may be the major cause of the Snowball Effect. Then, we propose to explicitly model item-level customized timeliness distribution, Global Residual Value (GRV), for fair resource allocation. This GRV module is introduced into recommendations with the designed Timeliness-aware Fair Recommendation Framework (TaFR). Extensive experiments on two datasets demonstrate that TaFR achieves consistent improvements with various backbone recommendation models. By modeling item-side customized Global Residual Value, we achieve a fairer distribution of resources and, at the same time, improve recommendation performance.

The progress of recommender systems is hampered mainly by evaluation as it requires real-time interactions between humans and systems, which is too laborious and expensive. This issue is usually approached by utilizing the interaction history to conduct offline evaluation. However, existing datasets of user-item interactions are partially observed, leaving it unclear how and to what extent the missing interactions will influence the evaluation. To answer this question, we collect a fully-observed dataset from Kuaishou's online environment, where almost all 1,411 users have been exposed to all 3,327 items. To the best of our knowledge, this is the first real-world fully-observed data with millions of user-item interactions.

Recommender systems deployed in real-world applications can have inherent exposure bias, which leads to the biased logged data plaguing the researchers. A fundamental way to address this thorny problem is to collect users' interactions on randomly expose items, i.e., the missing-at-random data. A few works have asked certain users to rate or select randomly recommended items, e.g., Yahoo!, Coat, and OpenBandit. However, these datasets are either too small in size or lack key information, such as unique user ID or the features of users/items. In this work, we present KuaiRand, an unbiased sequential recommendation dataset containing millions of intervened interactions on randomly exposed videos, collected from the video-sharing mobile App, Kuaishou. Different from existing datasets, KuaiRand records 12 kinds of user feedback signals (e.g., click, like, and view time) on randomly exposed videos inserted in the recommendation feeds in two weeks. To facilitate model learning, we further collect rich features of users and items as well as users' behavior history. By releasing this dataset, we enable the research of advanced debiasing large-scale recommendation scenarios for the first time. Also, with its distinctive features, KuaiRand can support various other research directions such as interactive recommendation, long sequential behavior modeling, and multi-task learning. The dataset is available at https://kuairand.com.

Short video applications have attracted billions of users in recent years, fulfilling their various needs with diverse content. Users usually watch short videos on many topics on mobile devices in a short period of time, and give explicit or implicit feedback very quickly to the short videos they watch. The recommender system needs to perceive users' preferences in real-time in order to satisfy their changing interests. Traditionally, recommender systems deployed at server side return a ranked list of videos for each request from client. Thus it cannot adjust the recommendation results according to the user's real-time feedback before the next request. Due to client-server transmitting latency, it is also unable to make immediate use of users' real-time feedback. However, as users continue to watch videos and feedback, the changing context leads the ranking of the server-side recommendation system inaccurate. In this paper, we propose to deploy a short video recommendation framework on mobile devices to solve these problems. Specifically, we design and deploy a tiny on-device ranking model to enable real-time re-ranking of server-side recommendation results. We improve its prediction accuracy by exploiting users' real-time feedback of watched videos and client-specific real-time features.

The item fairness issue has become one of the significant concerns with the development of recommender systems in recent years, focusing on whether items' exposures are consistent with their utilities. So the measurement of item unfairness depends on the modeling of item utility, and most previous approaches estimated item utility simply based on user-item interaction logs in recommender systems. The Click-through rate (CTR) is the most popular one. However, we argue that these types of item utilities (named observed utility here) measurements may result in unfair exposures of items. The number of exposure for each item is uneven, and recommendation methods select the exposure audiences (users).

Offering incentives (e.g., coupons at Amazon, discounts at Uber and video bonuses at Tiktok) to user is a common strategy used by online platforms to increase user engagement and platform revenue. Despite its proven effectiveness, these marketing incentives incur an inevitable cost and might result in a low ROI (Return on Investment) if not used properly. On the other hand, different users respond differently to these incentives, for instance, some users never buy certain products without coupons, while others do anyway. Thus, how to select the right amount of incentives (i.e. treatment) to each user under budget constraints is an important research problem with great practical implications. In this paper, we call such problem as a budget-constrained treatment selection (BTS) problem.