Social recommendations play a crucial role in providing personalized services to users by leveraging social relationships and user sessions. Despite recent advancements, it still faces challenges in dealing with social inconsistency and the loss of critical semantic information in user-service interactions. To overcome these problems, an Evolving Graph Contrastive Learning for Socially-aware Recommendation (EGCLSR) model is proposed for capturing users’ fresh interests. Specifically, the graph structure features on user-service interactions and the correlations between users and different sequences are extracted by the graph contrastive learning module. Then, social consistency sampling based on the graph convolutional network is adopted to filter out noise information effectively. Finally, time-sliced representations on the dual side (user, service) are integrated to capture users’ evolving interests by employing gated recurrent units. Comprehensive experiments on three datasets demonstrate the proposed model consistently outperforms the representative baseline methods in various evaluation metrics. EGCLSR facilitates the recommendation of services that fulfill instant requirements within dynamically evolving user interests.

Recommendation systems play a crucial part in helping users efficiently obtain information based on users’ current preferences and discover their individual needs, but the existing works are deficient in terms of the evolution of users’ interests. In this paper, Graph Embedding with Service and User information (GESU) model is proposed to address the limitations of capturing users’ fresh interests. Graph-structured data derived from time-varying session sequences are captured via gated graph neural networks. Then, the evolving influence of different services for users is obtained through a multi-head module. At the same time, a graph attention network is applied to predict users’ fresh consumption preferences by selecting representative friends to characterize user information. Extensive experiments on three datasets show that the proposed model outperforms state-of-the-art methods consistently on various evaluation metrics. GESU provides a means to recommend services that meet current requirements in an environment where users’ interests evolve dynamically.